Product Brochure with summarized information of our publication "South Africa B2C E-Commerce Market 2016". Find more here: https://www.ystats.com/product/south-africa-b2c-e-commerce-market-2016/

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SOUTH AFRICA B2C E-COMMERCE MARKET 2016
PUBLICATION DATE: MAY 2016
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4 - 5 TABLE OF CONTENTS I PAGE 6 REPORT-SPECIFIC SAMPLE
CHARTS I PAGE 7 METHODOLOGY I PAGE 8 RELATED REPORTS I PAGE 9 CLIENTS I PAGE 10-11 FREQUENTLY ASKED QUESTIONS
PAGE 12 ORDER FORM I PAGE 13 TERMS AND CONDITIONS

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South Africa B2C E-Commerce Market 2016
Market Report
B2C E-Commerce
Africa
South Africa
English
PDF & PowerPoint
51
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€ 750 (exc. VAT)
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QUESTIONS
ANSWERED
IN THIS REPORT
What is the market size of B2C E-Commerce in South Africa and what growth is expected in the
next five years?
Which are the main drivers and challenges to online retail development in South Africa?
Which important trends have emerged in South Africa’s Internet retailing?
What do online shoppers in South Africa buy and how do their pay for their purchases?
Who are the E-Commerce market leaders in this country?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
ADVANTAGES Maximum Objectivity
Reliable Sources
Up-To-Date Analysis
Boardroom-Ready PowerPoint Presentations
Guidance For Strategic Company Decisions
SOUTH AFRICA B2C E-COMMERCE MARKET 2016

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CONSUMER DEMAND DRIVES UP B2C E-COMMERCE SALES IN SOUTH AFRICA
South Africa is one of the largest B2C E-Commerce markets in Africa and also among the
regional leaders in Internet and mobile phone penetration, the new report by yStats.com shows.
While only about half of South Africa’s population has Internet access and just one third of
Internet users made purchases online in 2015, the demand for online shopping services is
growing. The share of Internet users who plan to make purchases online is nearly twice as high as
the share of those who already buy over the Internet. In 2016, B2C E-Commerce sales in South
Africa are predicted by multiple sources to grow at a double-digit rate and break the threshold of
1% of total retail sales.
Faster and more flexible delivery are cited among the top five factors that could help drive
Internet retailing in South Africa still further. The lack of trust in delivery is reflected in the ranking
of the product categories most purchased by online shoppers in South Africa in 2015, as cited in
yStats.com’s report. This ranking is topped by digital and small item purchases, such as ticket
reservations and books. Payment security is another online shoppers’ concern, as safer payment
is desired by two-thirds of them.
Some of South Africa’s prominent E-Commerce companies include online mass merchant
and marketplace Takealot.com, which joined forces with another online retailer, Kalahari.com in
2015, according to yStats.com’s findings. Specialist online retailers, such as consumer electronics
merchant Makro and clothing merchant Zando are also among the leaders. Moreover, foreign E-
Commerce platforms such as Amazon.com, Ebay.com and Alibaba.com are among popular
destinations for South Africa’s Internet users, indicating further potential for the cross-border
online shopping trend.
SOUTH AFRICA B2C E-COMMERCE MARKET 2016

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MANAGEMENT SUMMARY
OVERVIEW AND INTERNATIONAL COMPARISONS
 B2C E-Commerce Market Overview, May 2016
 Internet Penetration in South Africa, in % of Individuals, Compared to Egypt, Kenya, Morocco, Nigeria, 2014
 Internet Penetration in South Africa, by Age Group, Gender and Total, in % of Adults, Compared to Burkina
Faso, Ethiopia, Ghana, Kenya, Nigeria, Senegal, Tanzania, Uganda, May 2015
 Breakdown of Mobile Phone Ownership in South Africa, by Smartphone, Other Mobile Phone and No Mobile
Phone, in % of Adults, Compared to Burkina Faso, Ethiopia, Ghana, Kenya, Nigeria, Senegal, Tanzania, Uganda,
May 2015
 Number of Mobile Phone Users in South Africa, in millions, and Mobile Phone User Penetration, in % of
Population, Compared to Nigeria and Egypt, 2013 - 2019f
 Number of Smartphone Users in South Africa, in millions, and Smartphone User Penetration, in % of Mobile
Phone Users, Compared to Nigeria and Egypt, 2013 - 2018f
TRENDS
 Breakdown of Internet Subscriptions by Type, in % and in millions, September 2015
 Breakdown of Devices Used to Access the Internet, in % of Internet Users, January 2016
 Devices Used for Shopping Online, in % of Online Shoppers, 2013 & 2014
 Shopping-Related Activities Carried out via Mobile Internet, in % of Mobile Internet Users, August 2015
 Share of Online Shoppers Who Check a Retailer's Flyer Online to Ensure They Get the Best Deal Prior to
Purchasing, in %, October 2015
 Breakdown of Online Shopping Destinations, by Cross-Border and Domestic, in % of Online Shoppers, 12
Months to October 2015
SALES & SHARES
 B2C E-Commerce Sales, in ZAR billion, 2014 & 2018f
 B2C E-Commerce Sales, in ZAR billion, 2015 & 2020f
 B2C E-Commerce Sales, in ZAR billion, 2012 - 2016f
 B2C E-Commerce’s Share of Total Retail Sales, 2014 & 2016f
 B2C E-Commerce’s Share of Total Retail Sales, 2011 - 2020f
USERS & SHOPPERS
 Internet Penetration, in % of Individuals, 2010 - 2014
 Breakdown of Internet Users, by Age and Gender, in %, January 2016
 Activities Carried Out Online, in % of Internet Users, October 2015
 Share of Internet Users Shopping Online, in %, and Share of Internet Users Planning to Shop Online in the
Future, in %, 2014
 Number of Online Shoppers, in millions, 2012-2014
SOUTH AFRICA B2C E-COMMERCE MARKET 2016
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TABLE OF CONTENTS (1 OF 2)
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PRODUCTS
 Product Categories Purchased Online, in % of Online Shoppers, October 2015
 Top 3 Product Categories Purchased Online, in % of Online Shoppers, October 2015
PAYMENT
 Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015
 Share of Online Transactions Paid with Credit/Check Card, in %, 2015e
 Share of Internet Users Who Do Not Shop Online Due to Lack of Trust to Online Payment, in % of
Respondents, 2014
DELIVERY
 Key Drivers for Online Shopping, incl. Delivery, in % of Online Shoppers, 2014
 Share of Online Shoppers Who Are Concerned About Deliveries Arriving When They Are Not At Home,
October 2015
PLAYERS
 B2C E-Commerce Players Overview, April 2016
 Top 10 E-Commerce Websites, by Website Rank, May 2016, incl. Category, Website Visits, in millions, April
2016, and Share of Traffic from South Africa, 3 Months to May 2016
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SOUTH AFRICA B2C E-COMMERCE MARKET 2016
TABLE OF CONTENTS (2 OF 2)
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SOUTH AFRICA B2C E-COMMERCE MARKET 2016
REPORT-SPECIFIC SAMPLE CHARTS

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GENERAL METHODOLOGY OF OUR MARKET REPORTS
Secondary Market Research
 The reports are compiled based on secondary market
research. Secondary research is information gathered from
previously published sources. Our reports are solely based on
information and data acquired from national and international
statistical offices, industry and trade associations, business
reports, business and company databases, journals, company
registries, news portals and many other reliable sources. By using
various sources we ensure maximum objectivity for all obtained
data. As a result, companies gain a precise and unbiased
impression of the market situation.
 Cross referencing of data is conducted in order to
ensure validity and reliability.
 The source of information and its release date are
provided on every chart. It is possible that the information
contained in one chart is derived from several sources. If this is
the case, all sources are mentioned on the chart.
 The reports include mainly data from the last 12 months
prior to the date of report publication. Exact publication dates are
mentioned in every chart.
Definitions
 The reports take into account a broad definition of B2C
E-Commerce, which might include mobile commerce. As
definitions may vary among sources, exact definition used by the
source (if available) is included at the bottom of the chart.
Chart Types
 Our reports include text charts, pie charts, bar charts,
rankings, line graphs and tables. Every chart contains an Action
Title, which summarizes the main idea/finding of the chart and a
Subtitle,
which provides necessary information about the country, the
topic, units or measures of currency, and the applicable time
period(s) to which the data refers. With respect to rankings, it is
possible that the summation of all categories amounts to more
than 100%. In this case, multiple answers were possible, which is
noted at the bottom of the chart.
Report Structure
 Reports are comprised of the following elements, in the
following order: Cover page, preface, legal notice, methodology,
definitions, table of contents, management summary
(summarizing main information contained in each section of
report) and report content (divided into sections and chapters).
When available, we also include forecasts in our report content.
These forecasts are not our own; they are published by reliable
sources. Within Global and Regional reports, we include all major
developed and emerging markets, ranked in order of importance
by using evaluative criteria such as sales figures.
Notes and Currency Values
 If available, additional information about the data
collection, for example the time of survey and number of people
surveyed, is provided in the form of a note. In some cases, the
note (also) contains additional information needed to fully
understand the contents of the respective data.
 When providing information about amounts of money,
local currencies are most often used. When referencing currency
values in the Action Title, the EUR values are also provided in
brackets. The conversions are always made using the average
currency exchange rate for the respective time period. Should the
currency figure be in the future, the average exchange rate of the
past 12 months is used.
METHODOLOGY OF OUR SOUTH AFRICA B2C E-COMMERCE MARKET 2016 REPORT
Report Coverage
 This report covers the B2C E-Commerce market in South
Africa. It includes relevant information about international
comparisons, market trends, B2C E-Commerce sales and shares,
Internet users and shoppers, products, payment methods,
delivery and players.
Report Structure
 The report starts with an overview of the B2C E-
Commerce market and international comparisons, where the
relevant country is compared to other countries in the region in
terms of criteria relevant to B2C E-Commerce, such as Internet
and mobile penetration rates.
 Next, the “Trends” section includes an overview of
market trends, such as cross-border B2C E-Commerce, M-
Commerce and online comparison shopping.
 The section “Sales & Shares” covers the development of
B2C E-Commerce sales and B2C E-Commerce’s share of total retail
sales, including historical sales and forecasts from various sources.
 In the “Users & Shoppers” section, information about
Internet penetration and online shoppers is included.
 Afterwards, the section “Products” shows the leading
product categories purchased online.
 The next section, “Payment”, covers the payment
methods most used by online shoppers.
 Furthermore, the “Delivery” section covers information
related to delivery in online shopping.
 Finally, the “Players” section includes information about
the leading E-Commerce companies, including a ranking of the
most visited online shopping websites.
SOUTH AFRICA B2C E-COMMERCE MARKET 2016

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UPCOMING RELATED REPORTS
Iran B2C E-Commerce Market 2016 May 2016 € 450
Middle East B2C E-Commerce Market 2016 May 2016 € 1,950
Saudi Arabia B2C E-Commerce Market 2016 April 2016 € 750
UAE B2C E-Commerce Market 2016 April 2016 € 750
Middle East And Africa Online Payment Methods: Full Year 2015 March 2016 € 950
MENA B2C E-Commerce Market 2015 March 2015 € 2,450
Africa B2C E-Commerce Market 2015 February 2015 € 1,750
Turkey B2C E-Commerce Market 2016 April 2016 € 950
BRIC B2C E-Commerce Markets 2016 March 2016 € 1,950
Latin America B2C E-Commerce Market 2016 March 2016 € 1,950
Eastern Europe B2C E-Commerce Market 2015 January 2016 € 1,950
CIS B2C E-Commerce Market 2015 January 2016 € 2,450
Russia B2C E-Commerce Market 2015 December 2015 € 950
North America B2C E-Commerce Market 2015 November 2015 € 950
Central Asia & Caucasus B2C E-Commerce Market 2015 November 2015 € 1,450
Asia-Pacific B2C E-Commerce Market 2015 October 2015 € 3,450
Southeast Asia B2C E-Commerce Market 2015 September 2015 € 1,950
India B2C E-Commerce Market 2015 September 2015 € 950
Indonesia B2C E-Commerce Market 2015 August 2015 € 750
Global Online Payment Methods: Full Year 2015 February 2016 € 2,950
Global Cross-Border B2C E-Commerce 2015 August 2015 € 2,950
Global B2C E-Commerce Delivery 2015 October 2015 € 2,950
REPORT PUBLICATION
DATE
PRICE*
Africa B2C E-Commerce Market 2016
MENA B2C E-Commerce Market 2016
May 2016
May 2016
€ 1,950
€ 2,950
SOUTH AFRICA B2C E-COMMERCE MARKET 2016

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