Sample Reports: Global Mobile Payment Methods: First Half 2015

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RESEARCH ON INTERNATIONAL MARKETS
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July 2015

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Methodology (1 of 2)
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 The reports include mainly data from the last 12 months prior to date of report publication. Exact publication dates are mentioned in every chart.
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Methodology (2 of 2)
 This report covers the global mobile payment market. It takes into account a wide definition of mobile payment, including payment methods
used in M-Commerce (remote) and in-store (proximity) payments.
 All major countries are covered, though data availability varied across the markets.
 Countries are grouped by regions, with regions presented in the descending order of B2C E-Commerce sales. Within each region, the countries
are also ranked by B2C E-Commerce sales. Besides country and regional data, information about global development is also included.
 Depending on data availability, the following types of market information are included: mobile payment user penetration, the payment methods
used by mobile shoppers, number and volume of mobile payment transactions, information about mobile payment users. Not all the mentioned
types of information are available for each of the covered countries. For the leading country or countries in each region or sub-region, also
online and mobile payment trends and news about major players, such as payment providers, banks and retailers are presented.
 The report includes data mostly published within the first six months of the year of publication. The exact date of publication of the source is
stated on each chart. The time period which the data refers to differs by source.
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The following expressions and definitions are used in this Mobile Payment Methods Report:
 Mobile Payment:
Wide definition of mobile payments includes remote payments made in M-Commerce and proximity payments made in-store via QR code
scanning and NFC technology.
 Online Payment:
Transfer of money made over the Internet following a consumer’s payment command, includes payments for product and service purchase in E-
Commerce and M-Commerce.
 Digital Wallet:
Also known as E-Wallet. A prepaid digital account, allowing users to store money and use it in online or mobile transactions.
 NFC:
Near Field Communication, a set of standards for smartphones and similar devices to create radio communication by bringing them close
together or having them touch each other. In that way, contactless data exchange and transactions can take place.
 E-Money:
Short for electronic money. Money which is exchanged electronically using digitally stored values.
 M-Commerce:
M-Commerce, also called “Mobile Commerce”, means the sale of products (and services) through transactions via mobile devices.
 B2C E-Commerce:
The sale of products (and services) through electronic transactions via the Internet from businesses to consumers.
Definitions

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1. Management Summary
2. Global
• Online and Mobile Payment Trends and News about Players, H1 2015
• Payment Methods Used in M-Commerce, in % of Surveyed Mobile Phone Users, February 2015
• Mobile Payment User Penetration, in % of Shoppers, by Selected Regions and the USA, 2014
• Perception of Security of Mobile Payments, by Selected Regions, and by Age Group, in % of Shoppers, 2014
• Mobile Payment Users Penetration, by Product/Service Category, by UK, France, Germany, Italy, USA, Japan, Australia, Spain, China, in %
of Mobile Phone Users, 2014
• Types of Mobile Payments Used for Purchasing Non-Digital Goods, by UK, France, Germany, Italy, USA, Japan, Australia, Spain, China, in
% of Mobile Phone Users, 2014
• Types of Mobile Payments Used for Purchasing Non-Digital Services, by UK, France, Germany, Italy, USA, Japan, Australia, Spain, China,
in % of Mobile Phone Users, 2014
3. Asia-Pacific
3.1. Asia-Pacific (Regional)
• Mobile Payment User Penetration, in % of Shoppers, by China, Japan, South Korea and Regional, 2014
3.2. China
• Number and Value of Electronic Payment Services Transactions, by Segment and Total, incl. Mobile Payment, in billions, in CNY trillion, and
in % Year-on-Year Change, 2014
• Third-Party Mobile Payment GMV, in CNY trillion, and in % Year-on-Year Change, 2010 – 2014
• Third-Party Mobile Payment GMV, in CNY trillion, and in % Year-on-Year Change, 2012 - 2018f
• Number of Mobile Payment Users, in millions and in % Share of Mobile Internet Users, December 2012, December 2013 & December 2014
• Breakdown of Third-Party Mobile Payment GMV, by Providers, in %, 2013 & 2014
3.3. Japan
Table of Contents (1 of 6)

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3.3. Japan (cont.)
• Ways of Using E-Money, incl. “Using Smartphone or Mobile Phone”, in % of Internet Users, December 2014
• Brands of E-Money Used, in % of Internet Users Who Used E-Money, December 2014
3.4. South Korea
• Payment Methods Used in Online Shopping, incl. Mobile Payment, in % of Online Shoppers, September 2014
• Awareness and Usage of Mobile Payment Services, in % of Smartphone Users, March 2015
• Reasons for Using Mobile Payment Services, in % of Mobile Payment Service Users, March 2015
• Barriers to Using Mobile Payment Services, in % of Smartphone Users Who Do Not Use Mobile Payment Services, March 2015
3.5. Australia
• Breakdown of Awareness and Usage of Mobile Payments, in % of Smartphone Users, February 2015
• Selected Payment Methods Used in Financial Transactions, incl. Mobile Banking, in % of Adults, 2008, 2011, 2014
3.6. India
• Value and Volume of Payment Transactions by Selected Non-Cash Payment Methods, incl. Mobile, FY 2013-2014 & FY 2014-2015
3.7. Indonesia
• Awareness of Mobile Money, by Demographic Group, in % of Individuals in Each Group, November 2014
• Mobile Money, Bank and Nonbank Financial Institution Access and Use, in % of Individuals, November 2014
• Awareness of Mobile Money Providers, in % of Individuals Aware of at Least One Mobile Money Provider, November 2014
3.8. Thailand
• Value and Volume of Mobile Payment, in THB billion and in millions, by Bank, Non-Bank and Total, 2010 – 2014
3.9. Vietnam
• Payment Methods Used in Online Shopping, incl. “Mobile/Games Cards”, in % of Online Shoppers, 2013 & 2014

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4. North America
4.1. USA
• Share of Adults Who Used Mobile Payment, in %, 2013 & 2014
• Types of Mobile Payments Conducted In-Store, in % of Mobile Payment Users, 2014
• Payment Methods Used When Conducting Mobile Payments, in % of Respondents, 2014
• Mobile Payment Services Used, in % of Respondents, 2014
• Current/Intended Use of Smartphone Wallet Apps, by Brands, in % of Internet Users who Already Use/May Use a Wallet App, November
2014
• Planned Use of Mobile Payment Apps, by Apple Pay and PayPal, in % of Current/Future Mobile Payment App Users, June 2014, September
2014, December 2014 & March 2015
4.2. Canada
• Interest in Payment-Related Mobile Features, by High Interest and Low Interest, in % of Respondents, April 2015
• Use of Alternative Payment Methods, incl. Mobile, by Gender and Age, in % of Respondents, 2013
5. Europe
5.1. Europe (Regional)
• Current and Intended Use of Mobile Payment Methods, in % of Mobile Device Owners, February 2015
5.2. Western Europe
5.2.1. UK
• Innovative Features That Would Encourage More In-Store Visits, incl. Mobile Payment, in % of Online Shoppers, April 2015
• Contactless Card Payment Statistics, incl. Number of Cards, Number and Value of Transactions, by Credit/Charge and Debit Cards, and
Number of Bank-Owned Terminals with Contactless Functionality December 2014
• Breakdown of Awareness of Mobile Wallets/Mobile Payments, in % of Consumers, by Selected Age Groups, February 2015

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5.2.1. UK (cont.)
• Companies Most Trusted With Provision of Mobile Digital Wallet, in % of Internet Users Owing an iPhone, Q1 2015
5.2.2. Germany
• Breakdown of Awareness and Usage of Mobile Payments, by Payment Type, in % of Respondents, 2014
• Breakdown of Contactless Mobile Payment Usage, in % of Consumers, May 2015
• Breakdown of Smartphone Users Willing to Use Mobile Contactless Payment via Smartphone by Gender, in %, November 2014
5.2.3. France
• Number of Cards with Contactless Payment Functionality, in millions, April 2014 & April 2015
• Number of Retail Stores with Contactless Payment Terminals, in thousands, April 2014 & April 2015
• Number of Contactless Payment Transactions, in millions, April 2014 & April 2015
5.2.4. Spain
• Breakdown of Attitudes to Mobile Payments, in % of Consumers, 2014
5.2.5. Italy
• Breakdown of Digital Payments, by Electronic Payment with Credit Card, Online and Mobile, in %, 2013 & 2014
• Breakdown of Online and Mobile Payments, by Type, in %, 2013 & 2014
5.2.6. Netherlands
• Breakdown of Online Purchases by Payment Method, by Shopping Channel, incl. Mobile, in %, 2014
5.3. Eastern Europe
5.3.1. Russia
• Payment Methods Used in Online Shopping, incl. SMS, in % of Online Shoppers, 2013 & 2014
• Payment Methods Used in Online Shopping, in % of Online Shoppers, incl. SMS, by Gender and Location Type, 2014

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5.3.1. Russia (cont.)
• Share of Active Internet Users Who Used Mobile Payments, in %, by Age Group and Location Type, March 2015
• Breakdown of E-Money Usage by Device, in % of E-Money Users, May 2015
• Awareness and Usage of E-Money Services, in % of E-Money Users, May 2015
• Share of NFC-Enabled Smartphones of Total Smartphones Sold, by Share of Units Sold and Share of Revenues, in %, 2012 - 2014 and
Breakdown of Revenues from NFC Smartphone Sales by Brands, in %, 2014
5.3.2 Poland
• Payment Methods Used When Paying via Mobile Phone, in % of Individuals Who Paid with Mobile Phone, October 2014
5.3.3 Hungary
• Value and Number of Contactless Payment Transactions with Cards, in HUF million and in million Transactions, by Cards Issued in the
Country and Outside the Country, H1 2012 – H2 2014
6. Latin America
6.1. Latin America (Regional)
• Share of Favorable Conversations about Mobile Payments in Social Media, by All Conversations and Conversations about Safety and
Security, in %, 2013 & 2014
6.2. Brazil
• Current and Intended Use of Mobile Payment Services, in % of Mobile Phone Users, 2013
6.3. Mexico
• Breakdown of Online Payment Methods Used in Online Shopping, by Payment Method and Device Used, in % of Online Shoppers, Q1 2015
• Breakdown of Offline Payment Methods Used in Online Shopping, by Payment Method and Device Used, in % of Online Shoppers, Q1 2015
6.4. Argentina

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7. Middle East & Africa
7.1. South Africa
• Share of Payments for Online Purchases Made via Mobile Phone, in %, 2014
7.2. Nigeria
• Mobile Payment Statistics, incl. Number of Transactions, in thousands, Value of Transactions, in NGN million, H2 2012 - H2 2014
7.3. Morocco
• Share of Mobile Phone Users who Made a Purchase or Payment via Mobile Phone, in %, and Type of Purchase or Payment Made via
Mobile Phone, in %, November 2014
• Breakdown of Payment Methods Used to Pay for a Purchase via Mobile, % of Mobile Phone Owners who Made a Purchase or Payment via
Mobile Phone, November 2014
7.4. Kenya
• Mobile Payment Statistics, incl. Number of Transactions, in millions, Value of Transactions, in KES billion, Number of Customers, in millions,
and Number of Agents, in thousands, 2008 - 2014

1. Management Summary 13 – 18
2. Global 19 – 27
3. Asia – Pacific
Regional
China
Japan
South Korea
Australia
India
Indonesia
Thailand
Vietnam
28 – 52
4. North America
USA
Canada
53 – 62
5. Europe
Regional
Western Europe
UK
Germany
France
Spain
Italy
Netherlands
Eastern Europe
Russia
Poland
Hungary
63 – 91
63 – 64
65 – 81
82 – 91
6. Latin America
Regional
Brazil
Mexico
Argentina
92 – 98
7. Middle East & Africa
South Africa
Nigeria
Morocco
Kenya
99 – 106
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Table of Contents

1414
98% of smartphone users surveyed in South Korea in March 2015
were aware of mobile payment services and 72% used them.
South Korea: Awareness and Usage of Mobile Payment Services, in % of Smartphone Users, March 2015
Aware of Mobile Payment
Services
97.9%
Others
2.1%
Usage*Awareness
Used Mobile Payment
Services
72.1%
Others
27.9%
Note: *usage in the previous 6 months
Survey: based on a survey of 948 smartphone users conducted online in March 2015
Source: DMC Media cited by NoteForum, April 2015

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The number of payment cards with contactless functionality issued in
France surged by +65% year-on-year to 35.5 million in April 2015.
France: Number of Cards with Contactless Payment Functionality, in millions, April 2014 & April 2015
21.5
35.5
0
10
20
30
40
April 2014* April 2015
inmillions
+65%
Note: *April 2014 value is calculated based on April 2015 value and year-on-year growth reported by the source
the number of NFC-enabled smartphones was 7.1 million in April 2015
Source: l’Observatoire du NFC, Carte Bancaire CB, April 2015

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