2. Agenda
About Sumavision
Market
Solutions of Sumavision
Support & Service
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3. About Sumavision: History of Innovation
Then Now
Founded by 6 people in Beijing, Employees exceed 1000, products
2000 CHINA, developed encoder got cover total DTV head-end hardware,
National Certification market share keeps No.1 for 7 years
2003 Enters CAS, value-added service Be successful applied in 10 provincial
and middleware software market network in China, and total amount of
issuing card is over 15 million
2008
Introduces 1st integrated platform - EMR Applied massively in commerce,
especially oversea market
Introduces 3G DTV platform based on More than 60 kinds of functional
2009
EMR cards are available
Initial public offering and listing on
2010 growth enterprise board, stock code:
300079
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4. Culture
society
clients
culture developing with… employees
entrepreneurs
and with … teamwork
innovation
The Mission
make everyone enjoy the digital life
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5. Culture
culture
Media
Broadcast Mobile
Government make everyone enjoy the digital life communication
agency
Energy Transportation
resources
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6. Culture
50 Software Copyrights
culture employees 21 Patents
Market PHD Sumavision R&D department
Bachelor
Master
5%
Hardware R&D Software R&D
R&D
19%
60% 34%
Multimedia Hardware
DTV Hardware
Value-added Service
51%
Middleware
CAS
25%
Product &
Service
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7. Certificates & Compliance
► 2002 Participate in the establishment of China Digital TV standard, invited by
State Administration of Radio, Film and Television of China.
► 2003 Pass ISO9001:2000 Quality System Certificate
► 2005 ―Asian Innovation Corporation‖ awarded by Asian Science Park Association
(ASPA), as the only Chinese company.
► 2006 ―Outstanding Contribution‖, the highest honor of National TV&Broadcasting.
► 2009 Pass CMMI
► 2009 Pass CE and FCC attestation of conformity ► 2009 EMR pass RoHS
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8. Agenda
About Sumavision
Market
Solutions of Sumavision
Support & Service
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9. Sumavision market in China
34 provinces
Over 200 cities
700 networks or TV stations
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12. Market share in China
DTV Head-end Hardware CAS (including simulcrypt)
Cisco
9.40%
Sumavsion 17.70% Irdeto
Sumavsion Huawei
72.20% 21.86% DVN
Novel Super
30.65% 23.30% 51.80%
<2009 Analysis report of cable digital TV development in China> by
Nuoda Consulting
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13. Exhibitions
CCBN2009
NAB2009
IBC2009
SET Broadcast
&Cable 2008
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18. Agenda
About Sumavision
Market
Solutions of Sumavision
Support & Service
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19. History of DTV Head-end
1G Single program or single TS
Single function
Multiple programs or multiple TS
2G Multiple functions
3G
3A characters
Multiple programs or multiple TS
All DTV functions in single hardware platform
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20. Why 3G DTV?
3A characters
• Any input
• Any process
• Any output
3H characters Green design
• High flexibility TCO • Space saving
• High integration • Devices weight loss
• High reliability • Low power consumption
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21. 3A characters
Any Input Any Processing Any Output
(Source processing) (Central processing) (Output processing)
Satellite receiving
IP
Analog signal Analog signal encoding
IP
Digital signal
Digital signal encoding
DS3
ASI
H.264 signal
Signal receiving
AVS DS3
Signal adapting
ASI E1
DS3 Signal modulating
ATM
QPSK Analog signal decoding
SPTS&MPTS
ATM
Digital signal decoding
SPTS&MPTS
Statistics multiplexing
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22. 3H characters
Input Processing Output High integration
• 1U Head-end System
Satellite receiver Statistical
Satellite multiplexing
High density CATV
SDH Transcoder Scrambling modulation
High flexibility & scalability
SD/HD Encoder &
Decoder
Router • Modular Design
Local
High reliability
Redundancy Crosscheck Intelligent
networking backups monitoring • Redundancy Networking
• Dual Power
Multi-level Security Backup • Statistical Multiplexing
3G Head-end Integrated Platform
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23. Product Series
Classic Product
Encoder: 8010, 9110 Scrambler: 10K571
Decoder: 8020, 9120 Modulator: 10K502
Multiplexer: 10K312 Demodulator: 10K503
Satellite Rx: 10KD05 Adapter: 10K416
New Generation Hardware Product
EMR – Enhanced Media Router
SMR – Sumavision Media Router
IPQAM – Universal Edge QAM
Smart Machine Room Monitoring System
CAS Safety Encryption Product Value-added Services
StreamGuard CAS Middleware System
DigitalMediaGuard DRM VOD, PushVOD, EPG, SMS,
BNSAS Mosaic Video Guiding System
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24. Introducing Sumavision EMR
Industry Leading Performance 3G DTV Head-end System
Performance Flexibility
• 10 IRDs for DVB-S FTA streams • Flexible combination of any different type of
• 5 IRDs for DVB-S/S2 encrypted streams cards
• 10 programs encoding/decoding/transcoding • Multi-encoding: SD/HD MPEG-2/MPEG-4/
• 20 QAM outputs H.264
• 25 ASI inputs or 20 ASI outputs • IPTV and conversion of MPTS from any type
• 4 GbE IP inputs/outputs of inputs to SPTS
• 40 streams/2560 programs scrambling over IP
• 4G data internal multiplexing processing
Efficiency
• Dual-power
Energy
Efficient
• < 70Watts Power at 100% Load Design
• Modular design
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25. Introducing Sumavision EMR
High integration
- 1U Head-end System
• 2 channel Mpeg2HD encoder，IP IP output
5 channelMPEG-4 encoder，IP，output
• 10channel H.264 SDSD encoderIP output
5 Mpeg2 encoder， output
HD encoder High flexibility & scalability
- Modular Design
High reliability
- Redundancy Networking,
- Dual Power,
- Statistical Multiplexing
• IRDs • QAM Modulators
• Encoders • Gateway
MPEG-2 Analog/Digital SD Encoders ASI to IP gateway
MPEG-2 HD Encoders IP to ASI gateway
H.264 SD/HD Encoders ASI↔IP gateway
MPEG-4 Analog SD Encoders • Multi-stream multiplexer and scrambler
• Decoders • Transmodulators
ASI Input MPEG-2 Analog SD Decoders • Transcoder
IP Input MPEG-2 Digital SD Decoders
• Statistic Multiplexer
DS3/E3 Input MPEG-2 Digital SD Decoders
• ASI/RF Switch
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26. Introducing Sumavision IPQAM
Sumavision IP-QAM (Edge QAM) DVB-C
Performance Flexibility
• High density 1RU chassis, support 4, 8, 12, 16, 20, 24 • Support both SPTS and MPTS transport
48, 96 frequencies QAM channels stream receiving
• Support 64, 128, 256 QAM mode, flexible with different • 4 Optical or electrical Gigabit Ethernet inputs
cable networks
• All frequency agility, 45-1000MHz
• Maximum 4G data processing
Reliability
• Perfect cooling system to ensure the long-time reliability
• Redundancy power supply system to strengthen the
New
reliability
• Temperature automation control and protection system
to adapt to different environment
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33. Green Design
“ REDUCE CARBON EMISSION and TCO
Space saving Power efficiencies
Devices weight loss
Reducing real-estate Power savings vs.
requirements multiple devices
Eliminating truck rolls
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34. Green Design –Devices weight loss
Platform with 200 services deployed
Amount of equipments
500
Weight of 1G products : 460×5=2300kg
Devices (set)
400
weight of 3G products : 14×7=98kg
300
460 weight of 3G products : 14×7=98kg
200
100
150 14 Plus a large amount of cables……
0
1G 2G 3G
Weight of equipments
3G products can effectively
2500
reduce devices weight which
Weight (kg)
2000
will make great sense to the
1500
2300 cost saving !
1000
500
750 98 Reduced real-estate requirements
0
1G 2G 3G
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35. Green Design –Power efficiencies
Platform with 200 services deployed
Power consumption
Carbon let of 1G products per day
500
460×0.05kw×24×0.785=433.32kw
400
Carbon let of 2G products per day
kw/day
300 150×0.05kw×24×0.785=141.3kw
433.32 Carbon let of 3G products per day
200
14×0.07kw×24×0.785=18.5kw
100
141.3 18.5
0 Plus a large amount of cables……
1G 2G 3G
3G products can effectively reduce carbon
emission !
Power savings vs. multiple devices
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36. Agenda
About Sumavision
Market
Solutions of Sumavision
Support & Service
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37. Support & Service
Resources Technology
• Professional after-sale • Advanced customization
technician resources service
- 110 technicians, 30% of which 330 professional technicians in R&D
support overseas market Development
• Rich collaboration experience • Remote installation service
across government agency, • Remote updating service
transportation, energy, and etc. • Web support
Maintenance service Service system
• Onsite maintenance service • 7× 24 hours online support
- Offering maintenance service anytime,
anywhere. • Professional Training & Support
• Online maintenance service service on site / online / video
- Periodical maintenance to help
customers preventing the risk of
the system
- Offering online troubleshooting and
maintenance any time in emergency
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38. Thank you !
Yabinxingcando@gmail.com
647-9988939
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