Don’t Be Scared, Be Prepared, by James Spann

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James Spann Y'all Connect Presented by Alabama Power July 23, 2013 Birmingham, Alabama “Don’t be scared, be prepared” is an old saying in the weather business when tornado warnings are flying and storms are life threatening. For most people in the communications and public relations business, the storm is an intense change in how people are reached. What worked 20, 10 and even 5 years ago just doesn’t get it done today. No need for fear: Change is actually your friend if you are willing to embrace it and have a vision. James now reaches far more people on social media than television; the power of social media is unprecedented, powerful and growing at an exponential rate. He will unveil all his secrets: what works, what doesn’t work and other tricks learned along the way. Takeaways: • James will help you tell your story to more people than you might imagine across multiple platforms and wide demographics.

Don’t Be Scared, Be Prepared
James Spann, CBM!
@spann!
+James Spann

First On Radio...1973

Still On Radio... 2013
WZZK, WZNN, WBHK, WBEI, WTUG,
WTSK, WFFN, WDGM, WWWH, WRVL,
KWRB, KVMV, KGCB, WAKW, WVFG,
WGMZ, WAAX, WFZX

First On TV...1978

Still On TV... 2013

Twitter
101,037 followers

Facebook
5,123 friends!
108,221 followers!
122,835 likes

Instagram
12,562 followers

Google Plus
9,482 have me circled

My Business...
Operational meteorology!
Public weather forecasts!
Severe weather warnings!
“Evangelist” for a local TV station!
Communications!
Public Relations

My Problem
Old media models are dying!
Fewer people watch traditional newscasts!
Crap apps!
People still expect high end severe weather
coverage!
So many platforms, too few people!
No social science training

My Place Of Research

To Be Successful...
You must provide content at the convenience of
your audience, not yours.!
You must respond timely to questions. Even the
stupid ones.!
You need to reach all people groups.!
Your organization must be on the same page and
tell a consistent story.!
Admit mistakes and learn from them.

Case Study
April 27, 2011

April 22

April 25

April 26

April 27

Morning Surprise

Social Media
Automated warnings to FB page and
@ewarn Twitter account via Weather
Message software.

Social Media
Warnings on @spann and +James
Spann are typed manually.

Social Media
Facebook is not a reliable platform
for severe weather warning
dissemination.

Your Social Media!
Followers Have Your Back.

January 23, 2012

“World News Tonight”

Don’t Be Scared, Be Prepared, by James Spann

Don’t Be Scared, Be Prepared, by James Spann

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1. Don’t Be Scared, Be Prepared James Spann, CBM! @spann! +James Spann

3. First On Radio...1973

4. Still On Radio... 2013 WZZK, WZNN, WBHK, WBEI, WTUG, WTSK, WFFN, WDGM, WWWH, WRVL, KWRB, KVMV, KGCB, WAKW, WVFG, WGMZ, WAAX, WFZX

5. First On TV...1978

6. Still On TV... 2013

7. Twitter 101,037 followers

8. Facebook 5,123 friends! 108,221 followers! 122,835 likes

9. Instagram 12,562 followers

10. Google Plus 9,482 have me circled

11. My Business... Operational meteorology! Public weather forecasts! Severe weather warnings! “Evangelist” for a local TV station! Communications! Public Relations

12. My Problem Old media models are dying! Fewer people watch traditional newscasts! Crap apps! People still expect high end severe weather coverage! So many platforms, too few people! No social science training

13. My Place Of Research

14. To Be Successful... You must provide content at the convenience of your audience, not yours.! You must respond timely to questions. Even the stupid ones.! You need to reach all people groups.! Your organization must be on the same page and tell a consistent story.! Admit mistakes and learn from them.

15. Case Study April 27, 2011

20. Morning Surprise

21.

22.

23.

24. Social Media Automated warnings to FB page and @ewarn Twitter account via Weather Message software.

25. Social Media Warnings on @spann and +James Spann are typed manually.

26. Social Media Facebook is not a reliable platform for severe weather warning dissemination.

27. Social Media

28. Your Social Media! Followers Have Your Back.

29. January 23, 2012

30. “World News Tonight”