Ramon De Leon
Y'all Connect Presented by Alabama Power
June 13, 2014
Birmingham, Alabama
Ask 100 people to define social media and you’d likely get 100 different answers. The ways in which consumers engage with these platforms can vary drastically. This makes it more critical than ever for brands to understand the right way to engage audiences and humanize their brand.
Although most brands have adopted social media to help promote their offerings, many push their content in a mechanical way that just doesn’t feel authentic to consumers. Brands need to add a human element to their social media efforts to really connect with the modern-day consumer. By humanizing these interactions and maintaining a consumer-focused approach, brands can evoke genuine emotions with their customers and create brand loyalty.
30. “Social Media is made up of
tools you can use in addition
to your core business plan.
It is not meant to replace it”
31. •Treating customers like friends.
•Educate students how to use digital tools.
•Let you get to know the face behind the logo
( Humanizing the brand ).
Mindset
32. Social had the same plan just modern tools
@Ramon_DeLeon
September ‘05
33.
34. Social had the same plan just modern tools
AOL Chats
2005
With Students
35. Be Inspired & you will be in demand!
August ‘09 http://www.viddler.com/v/9dbfaf9f
50. Crisis Management - How did I respond?
Tuesday, June 17, 2014 50
• Re-Tweeted negative Tweets to inform my community
• Commented on local blog posts
• Provided links to health department inspections
• Invited bloggers & customers to our kitchens
• Contacted HQ and told them to send CEO to N.C to order
& eat there and share via video
• Didn’t sleep because of blog alerts and social mentions
54. Increase Depth of Conversation
• Change the Social
Media Philosophy
to one of
ENGAGEMENT.
• Don’t post to end a
conversation.
• Strive for the
dialogue.
@Ramon_DeLeon
55. Increase The Span of The Conversation
• This is not
Monday –
Friday 9-5
• Ignite the
conversation!
@Ramon_DeLeon