Social Media for your Startup - Solit 2012

1. Social Media for HR:
recruitment and
retention 2.0
Yana @fillinsakura Poteeva
Ciklum Minsk

2. Social Media
Networks and services used globally

3. Social Networks

4. Main SM in corporate use:
- Corporate standards of use
- Rules and restrictions
- Marketing use
- Formal speech

5. Corporate SM - Spam-spam-spam?
• FB has 800mln+ of profiles:
– fake and spam are10-15% of profiles
– Fan pages and brands separately
• Twi has 200mln+ accounts
– fake and spam are 50+% of accounts
=> People unfollow and unlike this!

6. My SM startup for HR

7. HR late adopters – what to do?
• Be closer to people – create informal accounts
• Start by watching them, follow them, like them
• Which networks? Most used by people!

8. Twi – Step1: let’s start
• Create informal corporate account
• Make sure you have contacts, description and
some content
• Add it to B-cards,
signature
• Attend and twi
EVENTS!

9. Twi – Step2: let’s use it!
• Do not massfollow people
• Do not write (a lot of) formal corporate stuff
• Be useful - Check out relevant # and answer ?s
• Ask Twi accounts from all you have for
interview!

10. Twi – Step3: expand!
• Write funny/useful stuff – get RTs!
• Mention => get mentioned
=>

11. Twi – Step4: devirtualize with followers!
• Arrange an event, promote it in Twi

12. Twi – Step5: Sex, Drugs & Rock’n’Roll
• Be careful, limits exist 
• Whenever you fail –
fix this with
Sex, Drugs and Rock’n’Roll!

13. Twi – Step6: hire!
• Be creative, do not post JOBS!
=)

14. Fb – Step1: Page?
• Page:
+ Corporate and marketing use
+ Hiring and vacancies application
+ Updates can be shared by people
+ IS a professional way of using
- Can not add people, chat, message, comment…
=> No recruiting 

15. …Or Profile?
• Facebook profile:
- Not professional corporate SM way of usage
- Posts cannot be shared
- No page insights/statistics 
+ You can comment, chat, send messages, add friends
+ Alive person is behind the post!!!
+ Subscription to profiles exists! 
=> You CAN recruit and retain!

16. Fb – Step2: Make them Add you!
• Add those you know/interview
• Share albums, tag those you know
• Post unique pictures (e.g. from events)
– have people tag themselves!

17. Fb – Step3: Pictures everywhere!
P.S. do NOT tag your employees ;)

18. Fb – Step4: Recruit kindly!

19. More SM in use:
• Blog ( post
vacancies, stories, announces, reports, articles etc.)
• RSS /G-read (collect candidate’s blogs etc.)
• YouTube (post funny videos, interviews, events
reports, office videos, make it alive!)
• LinkedIn a alumni group for EX-employees – keep
an eye and rehire!

20. Now let’s consider YOUR startup?
Looking forward to continue crating social media
strategy for your startup at 15.00 section C.