This document outlines the business plan for TGames Enterprise, a new company providing board games. It will offer games like carrom, chess, and checkers made of materials like plastic and wood. TGames will target markets in three Malaysian cities. It lays out management roles and strategies around quality, price, and customer needs. Charts show projected sales and market share gains against competitors like Syarikat Permainan Malaysia. The plan expects over RM800,000 in annual sales growing 10% yearly as TGames captures a larger share of the board game market.

1. Now Everyone Can Play

2.  Business and Product Concepts
 Target Market and Projections
 The Competitive Advantages
 The profitability

3. MOHAMMAD KAMIL
HANNIS BIN BAHARUM
GENERAL MANAGER
NUR LIYANA
BT AHMAD
RADZI
ADMINISTRATIVE
MANAGER
MUHAMMAD
FARID BIN
RAHMAT
OPERATION MANAGER
2013-12-30
MOHD FITRI
AIDIL BIN
MOHD SAIDI
MARKETING
MANAGER
NOOR
ATHIRAH BT
ZULKEFLI
FINANCIAL MANAGER

4. To achieve the objective in the TGames Enterprise, several
strategies have to be considered as follows:
• Planning and arranging every level of management in
order to assemble an effective management system.
• Using practiced and professional workers to set up the
business and serving high quality services.
2013-12-30

5. • Offer a reasonable price charge even though in
promotion or advertising in marketing aspect.
• Quality of works and sensitivity of consumer’s
needs.
• Make a discussion, recognize and overcome any
problems between company’s staff.

6. Product Name
Type of Game
Component of
Product
MulTgames
Carrom
Congkak
Dam
Chess
Materials
Plastic (ex: Lego)
Plywood
Wooden powder
Net

7. Product Detail
Carrom
Congkak
Chess
Checkers
Product
surface
Product seeds
Standard
350mm x 700mm x
50mm
Standard
350mm x 350mm x
50mm
Standard
350mm x 350mm x
50mm
Children
500mm x 500mm x
50mm
Product size
Standard
700mm x 700mm x
50mm
Children
50mm x 500mm x
50mm
Children
250mm x 250mm x
50mm
Children
250mm x 2500mm x
50mm
4 holes
Standard
16 holes
8 x 8 draughts board
8 x 8 draughts board
16 pieces
24 seeds
Children
12 holes
25 seeds
Standard
98 marble
Children
70 marble

9. • Polypropylene (PP)
Materials • Medium Density Fibreboard (MDF)
• Take the concept of open and pieces puzzle
Attachable
Interlock
• Technology to connect two or more things together.
• Anything constructed can be taken apart again.

12. Place
Material
Price
Plastic
= RM 75.90 x 300
= RM 22770.00 per month
= RM 273240.00 per year
Wood
= RM 65.90 x 200
= RM 13180.00 per month
= RM 158160.00 per year
Tanjung Malim
Plastic
= RM 75.90 x 180
= RM 13662.00 per month
= RM 163944.00 per year
Wood
= RM 65.90 x 120
= RM 7908.00 per month
= RM 94896.00 per year
Plastic
= RM 75.90 x 120
= RM 9108.00 per month
= RM 109296.00 per year
Wood
= RM 65.90 x 80
= RM 5272.00 per month
= RM 63264.00 per year
Manjung
Kuala Kangsar
TOTAL
= RM 71900.00 per month
= RM 862800.00 per year

13. Competitors
Strength
-
Syarikat Permainan
Malaysia
Long-established in the
Weakness
-
market
-
Offers a wide range of
in a product
-
games
RCL Sport & Fitness
-
Equipment
Long-established in the
B & Z Impian Entreprise
Reasonable price
-
Fast and efficient in
deliver the product to
customer
Expensive price for
each product
-
market
-
Focus only one games
Focus more on outdoor
games equipment
-
New in the market

14. Market Share After Entry
Market Share Before Entry
20%
10%
45%
50%
20%
30%
25%
Syarikat Permainan Malaysia
RCL Sport & Fitness Equipment
B & Z Impian Entreprise.
Tgames Enterprise

15. Month
Sale Collection ( RM )
January
35,500
February
41,180
March
46,150
April
54,670
May
54,670
June
81,650
July
81,650
August
81,650
September
87,330
October
95,850
November
95,850
December
95,850
TOTAL SALE-Year 1
852,000
TOTAL SALE-Year 2 (5%)
894,600
TOTAL SALE-Year 3 (10%)
984,060

16. PRICING
SALES
ADVERTISE
AND
PROMOTION
DISTRIBUTION
MARKETI
NG
STRATEGY