Urbanism is trendy right now, but cities are not trends. They have resonated with citizens for millennia. On the other hand, suburbs hit their stride only 60 year ago. \nIndeed suburbs were the trend. A trend is coming to an end as factors like:\n•traffic congestion, \n•higher energy costs, and \n•climate change concerns \nare combining to alter people's thinking about how they decide to live.\nWith the end of the suburban century comes a return to a more urban, people-centered way of life. \nThree main forces are driving this:\n\n
The recent economic downturn was more than a cyclical event, it marked a fundamental shift in our society.\nThe synergy of:\n•the burst of the real estate bubble, \n•rising energy prices and peak oil, and \n•an emerging climate change understanding\nhave shook the foundations of our economic system and woke many of us up. \nEven if we don’t agree with their conclusions or causes, these factors have become part of the public discourse and are driving politics—and policy.\n
The first suburbs were a reaction to the dirt and pollution in cities that came from factories and industry in the city.\nIn recent decades, this have begun to change. Our economy is increasingly knowledge based and cities have gone from gritty to green. \nThere is less demand for industrial lots and more demand for places where people can connect and share ideas.\nAt the same time, the car-centric nature of suburbs is taking its own environmental toll.\n
Connected to collaborative consumption is the increasing importance of the experience economy. \nPeople are looking for inspiration and engagement rather than simply possession. We are increasingly interested in accumulating experiences rather than goods.\nWe are seeking to ‘meet up’ with the Jones’s rather than ‘keep up’ with them. \nSure we like our tech toys, but not in and of themselves, but rather because of how they connect us with one another. \n\n
Connected to collaborative consumption is the increasing importance of the experience economy. \nPeople are looking for inspiration and engagement rather than simply possession. We are increasingly interested in accumulating experiences rather than goods.\nWe are seeking to ‘meet up’ with the Jones’s rather than ‘keep up’ with them. \nSure we like our tech toys, but not in and of themselves, but rather because of how they connect us with one another.\n
There is an undeniable value shift occurring in society today. \nSimply put we are moving from a ME society to a WE society. This is being supported by a confluence of technology AND demographics.\n
One of the key components of this value shift is the changing nature of community. \nPeople are getting married less and later in life.\nMany travel away from their hometowns for school or for work and don’t have the traditional support networks.\nHowever, we still need—and WANT—to be with other people. \nSo we are turning to each other.\nYou could have all stayed at home tonight watching the live stream of this event, but you chose to be here in person. \nThis says something about the importance of personal connections.\n
In his latest book, Gary Van-yer-chuk states that “Culture is the next playing field.” While Gary was talking about business culture, it is equally applicable to urban culture.\nWe are now seeking more authentic experiences where we can be themselves.\nWe are tired of the over-scripted malls and chain restaurants that dot the suburbs. \nMany of us are willing to take a pay cut to work with interesting people on interesting projects. \nWe are also willing to endure higher financial costs to live in a vibrant city core.\nWe realize that culture really does matter.\n
Baby Boomers made suburbia their own, but they may not survive in it as they age and look towards retirement. \nThey are seeing their kids move out and realizing that their suburban social circles aren’t as robust as they once thought. \nFor the aging population, urban living can mean less upkeep and greater proximity to culture and entertainment. \nIt can also mean access to urban tribes.\n
It is no accident that the renaissance in urbanism is coming about in conjunction with a renaissance in media.\nJust like the interaction inherent in social media allows us to build communities online; people are discovering that cities can help people connect offline.\nIt’s old school urbanism with new school tactics.\n
Anybody who has ever had a slow Internet connection knows the importance of band-width. Urban-width is just as important\nParks, streets, and other public spaces offer the necessary bandwidth for the flow of information between people. \nAfter the economic reset, this bandwidth is imperative for our prosperity. Successful ideas are not created in isolation, but require contact with others.\nHowever, we still design our cities to make them to drive through alone than to connect with others.\n
Up until now the main effect of new technology has been to displace traditional forms of social organization.\nThe connectivity inherent in social media can help renew it. \nWe aren’t retreating into virtual worlds; rather, we are connecting with other human beings, both online and off. \nThis is a unique moment in history where technology is making us that much MORE human.\n
Social media—and in particular blogs—has helped create a renewed pride in our cities. \nOur local communities are no longer isolated but are nodes in a wider network. \nHyper-local media encourages candid conversation among members of the community.\nIt allows a wider variety of residents to become more engaged in the planning processes that have often been left to a much smaller group. \nThis will help create more livable cities.\n