Social Media in Ukraine: from Geek Paradise to a Business Tool
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Presentation on usage of social media by businesses in Ukraine. Presented to EBA PR Committee on January 31, 2008, Kyiv, Ukraine.
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Social Media in Ukraine: from Geek Paradise to a Business Tool
- 1. Social Media: from Geek Paradise to a Business Tool
- 3. PR = Reputation Management?
- 5. How Do You Manage Reputation? you reputation What you do What you say What the media say about you What other people say about you
- 9. How Does the Internet Change the Way We Do PR? Conversation
- 10. Everybody’s Got a Microphone Blogs Wikis Podcasts Social networks Social bookmarking
- 11. Forrester’s Social Technographics http://blogs.forrester.com/charleneli/2007/04/forresters_new_.html
- 12. Blogs
- 13. How Many People Have Blogs? Data provided by Maxon Pugovsky, Mohylianska Journalism School / blogobig.com 200 000 Total 7 000 Blogs.mail.ru 1 300 Independent blogs 1 400 Blog.meta.ua 17 350 LovePlanet.ru 4 600 Blog.i.ua 20 000 Active blogs (20%) 1 300 Dnevnik.org.ua 4 800 Diary.ru 16 00 0 jeans.invaders.com.ua 2 0 600 Dnevnik.bigmir.net 61 000 LiveInternet.ru 6 7 500 LiveJournal.com Ukrainian users Platform
- 14. Ukrainian Bloggers 53% - women 47% - men Source: German Bogapov, ProIT, via Telekritika http://www.telekritika.ua/daidzhest/2007-10-18/34468 October 2007
- 15. Ukrainian Bloggers Source: German Bogapov, ProIT, via Telekritika http://www.telekritika.ua/daidzhest/2007-10-18/34468 October 2007
- 24. Today’s Young Opinion Elites Info-Entials Source: Edelman TrustBarometer 2008 Use and trust information more Place more value on reputation than financial score Rely on several sources of information Have a more positive attitude towards business
- 25. Rules of Engagement Source: Eric Druckenmiller, media director at Deep Focus, via iMedia Connection http://www.imediaconnection.com/content/13589.asp Genuineness Utility Subtlety
- 27. Case In Point Nords PR Blog
- 31. Is blogging for you?
- 33. PR the new way 46 / 2 Moskovska St., #32 Kyiv 01015 (044) 390 3589 , (050) 332 6269 [email_address] www.nordspr.com.ua nordspr.blogspot.com