5. DO YOU HAVE A PURPOSE? Purpose serves to change the state of conditions in a given environment, usually to one with a perceived better set of conditions or parameters from the previous state.
9. establish leadership alignment; create the desire and will to change; build project team clarity around objectives, roles, scope and processes. Create PROJECT TEAM
11. Evaluate the impact of the change on stakeholders; identify existing change processes and communication channels; clarify the business case for change. ANALYZE Change Needs
13. Develop the detailed Change Game Plan; identify resources and assign responsibilities for execution of the plan. Deliver on the Change Game Plan elements. GAME PLAN Design & Execute