2. P&G: Company Profile
Fast moving consumer goods company
162 years old
Markets 250+ brands to nearly 5 billion
consumers in 140 countries
Net sales of $39 billion (FY 2000/2001)
6. Competitive Advantage
P&G have long standing reputation of
having family of product, having excellent
quality
Intensive research to determine their target
market and type of product would best fit
their need
P&G have product for both the market
segment, economic and Luxury .