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Presented by:-
   Nand kishor
CONTENT
•   Definition
•   Introduction
•   Why Green Marketing
•   Green Aspects in Services
•   Benefits Of Green Marketing
•   Green Marketing Mix
•   Strategies
•   Challenge Ahead
•   Conclusion
•   Strategies
DEFINITION

• Marketing of products /or services based on
  their environmental benefits.
• Incorporates a broad range of
  activities
• product modification
• changes to the production process
• packaging changes
• modifying advertising
INTRODUCTION

• "Green or Environmental Marketing consists
  of all activities designed to generate and
  facilitate any exchanges intended to satisfy
  human needs or wants, such that the
  satisfaction of these needs and wants occurs,
  with minimal detrimental impact on the
  natural environment."
WHY GREEN MARKETING
•   Opportunities or competitive advantage.
•   Corporate social responsibilities (CSR).
•   Government pressure.
•   Competitive pressure.
•   Cost or profit issues.
GREEN ASPECTS IN SERVICES



FINANCIAL SERVICES:

• Use of electronic printing media
• Use of technology to cut short the usage of paper
• High accessibility rate to reduce the mile coverage by the
  users and the executives
• Use of air conditioners with high star-rating and CFL lighting to
  reduce power consumption
• Green planting spread within the working space
TRANSPORTATION
SERVICES:

• Wide spread public transport
  system
• Heavy investment to avoid use
  of diesel
• Using recyclable products
• Electric vehicles for rent
MEDICAL SERVICES:

• Donation camps
• Rural areas visits
• Free check-up
• Free medication
• Integration of all services
  under one roof
• Paper covers instead of plastic
EDUCATIONAL
INSTITUTIONS:

• Use of electronic media to avoid paper and other
  stationary
• Make students participate in social welfare
  activities
• Maintain greenery in the campus
• Discourage the use of personal vehicles
• Use power efficient equipment
RETAIL SERVICES:

•   Discourage plastic bags
•   Wax paper printing
•   Online trading
•   Help raise funds for needy
•   Moderate lighting
•   Spread maximum products
•   Promote green products
Benefits of
          Green Marketing
• Companies that develop new and improved
  products and services with environment
  inputs in mind give themselves access to new
  markets, increase their profit
  sustainability, and
  enjoy a competitive advantage over the
  companies which are not concerned for the
  environment.
Green Marketing Mix
                                             Four P’s



    Product                       Price                    Place                   Promotion
The ecological      Price is a critical and important                          Ads that address a relationshi
                                                        The choice of          between a product/service
objectives in       factor of green marketing mix.      where and when to
planning products   Most consumers will only be                                and the biophysical
                                                        make a product         environment.
are to reduce       prepared to pay additional value    available will have
resource            if there is a perception of extra                          Those that promote a green
                                                        significant impact     lifestyle by highlighting a
consumption and     product value. This value may be    on the customers.
pollution and to    improved performance,                                      product or service.
                                                        Very few customers     Ads that present a corporate
increase            function, design, visual appeal,    will go out of their
conservation of     or taste. Green marketing                                  image of environmental
                                                        way to buy green       responsibility.
scarce resources.   should take all these facts into    products.
                    consideration while charging a
                    premium price.
STRATEGIES
• Marketing Audit (including internal and
  external situation analysis).
• Develop a marketing plan outlining strategies
  with regard to 4 P's.
• Implement marketing strategies.
• Plan results evaluation.
CHALLENGES AHEAD
• Green products require renewable and recyclable
  material, which is costly
• Requires a technology, which requires huge
  investment in R & D
• Water treatment technology, which is too costly
• Majority of the people are not aware of green
  products and their uses.
• Majority of the consumers are not willing to pay a
  premium for green products.
CONCLUSION
• Green marketing should not neglect the
  economic aspect of marketing.

• Green marketing is still in its infancy and a lot
  of research is to be done on green marketing
  to fully explore its potential.
SUGGESTIONS
• Improve awareness about green products and
  there effectiveness.
• Green products should be priced according to
  it’s quality.
• There should not be more price difference
  between standard product and green product.
• Green product’s quality should be better than
  standard products.
green marketing

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green marketing

  • 1. Presented by:- Nand kishor
  • 2. CONTENT • Definition • Introduction • Why Green Marketing • Green Aspects in Services • Benefits Of Green Marketing • Green Marketing Mix • Strategies • Challenge Ahead • Conclusion • Strategies
  • 3. DEFINITION • Marketing of products /or services based on their environmental benefits. • Incorporates a broad range of activities • product modification • changes to the production process • packaging changes • modifying advertising
  • 4. INTRODUCTION • "Green or Environmental Marketing consists of all activities designed to generate and facilitate any exchanges intended to satisfy human needs or wants, such that the satisfaction of these needs and wants occurs, with minimal detrimental impact on the natural environment."
  • 5. WHY GREEN MARKETING • Opportunities or competitive advantage. • Corporate social responsibilities (CSR). • Government pressure. • Competitive pressure. • Cost or profit issues.
  • 6. GREEN ASPECTS IN SERVICES FINANCIAL SERVICES: • Use of electronic printing media • Use of technology to cut short the usage of paper • High accessibility rate to reduce the mile coverage by the users and the executives • Use of air conditioners with high star-rating and CFL lighting to reduce power consumption • Green planting spread within the working space
  • 7. TRANSPORTATION SERVICES: • Wide spread public transport system • Heavy investment to avoid use of diesel • Using recyclable products • Electric vehicles for rent
  • 8. MEDICAL SERVICES: • Donation camps • Rural areas visits • Free check-up • Free medication • Integration of all services under one roof • Paper covers instead of plastic
  • 9. EDUCATIONAL INSTITUTIONS: • Use of electronic media to avoid paper and other stationary • Make students participate in social welfare activities • Maintain greenery in the campus • Discourage the use of personal vehicles • Use power efficient equipment
  • 10. RETAIL SERVICES: • Discourage plastic bags • Wax paper printing • Online trading • Help raise funds for needy • Moderate lighting • Spread maximum products • Promote green products
  • 11. Benefits of Green Marketing • Companies that develop new and improved products and services with environment inputs in mind give themselves access to new markets, increase their profit sustainability, and enjoy a competitive advantage over the companies which are not concerned for the environment.
  • 12. Green Marketing Mix Four P’s Product Price Place Promotion The ecological Price is a critical and important Ads that address a relationshi The choice of between a product/service objectives in factor of green marketing mix. where and when to planning products Most consumers will only be and the biophysical make a product environment. are to reduce prepared to pay additional value available will have resource if there is a perception of extra Those that promote a green significant impact lifestyle by highlighting a consumption and product value. This value may be on the customers. pollution and to improved performance, product or service. Very few customers Ads that present a corporate increase function, design, visual appeal, will go out of their conservation of or taste. Green marketing image of environmental way to buy green responsibility. scarce resources. should take all these facts into products. consideration while charging a premium price.
  • 13. STRATEGIES • Marketing Audit (including internal and external situation analysis). • Develop a marketing plan outlining strategies with regard to 4 P's. • Implement marketing strategies. • Plan results evaluation.
  • 14. CHALLENGES AHEAD • Green products require renewable and recyclable material, which is costly • Requires a technology, which requires huge investment in R & D • Water treatment technology, which is too costly • Majority of the people are not aware of green products and their uses. • Majority of the consumers are not willing to pay a premium for green products.
  • 15. CONCLUSION • Green marketing should not neglect the economic aspect of marketing. • Green marketing is still in its infancy and a lot of research is to be done on green marketing to fully explore its potential.
  • 16. SUGGESTIONS • Improve awareness about green products and there effectiveness. • Green products should be priced according to it’s quality. • There should not be more price difference between standard product and green product. • Green product’s quality should be better than standard products.