21. 1. DETECT A HOT TOPIC
2. TELL AN AMAZING STORY
3. SET A SOCIAL MEDIA PLAN
4. ANIMATE YOUR COMMUNITY
5. MEASURE YOUR RESULTS
5 Golden Rules of Virality
22. Yasser Monkachi is born in Mohammedia. He is a Senior Digital Consultant, Trainer, Facilitator & Keynote Speaker. He founded
Social Impulse, a digital marketing and content consulting firm. He also trains Community Management students at the TBS
Toulouse Business School. He has been working for international firms as well as industrial groups from Morocco.
He considers himself as a serial and a social entrepreneur with Maroc Web Awards winner Sardi.ma, a web app and tool he created
to help people cope with the annual sheep buying experience. He also gathers and facilitate the web community during ramadan
with Ftour 2.0. Yasser launched recently a new project dedicated to Digital Branding and Digital Management Called :
Les Rendez-vous de la Marque Digitale.
@yassermonkachi ym@socialimpulse.net