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SOCIAL MEDIA
       &
CORRUPTION FIGHT
    Yasser Monkachi
Mohammedia – Oct./7/2012
SOCIAL MEDIA & CORRUPTION FIGHT

1. Introduction
2. Past, Present and Future
3. Media Literacy and corruption Fight
4. Empowering Citizens through social
   media to fight corruption
5. Conclusion
SOCIAL MEDIA CLUB


Social Media Club's primary mission is
to expand digital media literacy,
promote standard technologies,
encourage ethical behavior and share
best practices.
THE 7 PRINCIPLES
1.   Be Human, but don’t just be Human be Yourself

2.   Be Aware, but don’t just be Aware be Smart

3.   Be Honest, but don’t just be Honest have Integrity

4.   Be Respectful, but don’t just be Respectful, live by the Golden Rule

5.   Be a Participant but don’t just be a Participant, Contribute Value

6.   Be Open but don’t just be Open, be an Agent of Change

7. Be Courageous but don’t just be Courageous, Be Willing to Fail
INTRODUCTION
• Welcome to the Age of social Media
• We are The Media!
• Are you SoLoMo ?
SOCIAL POLL

Do you think that Social
Media can help fighting
           Corruption?
SOCIAL POLL
1. Absolutly
2. Never and Ever
3. Yes but it needs sensitization and education
4. Yes but citizens need to know how to use it
5. Yes but it depend on the countries, the
   cultures…
6. Yes but it needs appropriate Web plate-forme
SOCIAL POLL
SOCIAL POLL RESULTS

                      What is social media ?



            Yes but it needs web plate-form



    Yes but people must know how to use it


                                                                                  Série1
Yes but it needs sensibilsation and education



                                       Never



                                   Absolutly


                                                0   10   20   30   40   50   60
SOCIAL POLL COMMENTS

Yes Social Media can help because
  nowadays those media play an
 important role in several fields.
                                               I think that before any action on
                                              fighting corruption, sensitization
                                              and education are 2 sine qua non
                                                           conditions.


Nawal, Morocco
Yes but it needs appropriate Web plate-form


                                              Abdelhak, Morocco
                                              Yes but citizens needs sensitization and education
SOCIAL POLL COMMENTS


  I think social media can help a lot but it needs
     dedicated platform that can be controlled.
   The problem beyond that participation is the
      truthfulness of the information relayed.




       Lamia, Morocco
       Yes but it needs appropriate Web plate-form
SOCIAL POLL COMMENTS

    Yes, social media can help fight
 corruption provided that the National
Forum for the fight against this scourge
can have the means and instruments to
        accomplish its mission.
                                               The problem of social networks in
                                              France: not enough inter-actions! a
                                               relay of information is insufficient
                                                    for such determination…


Ali, Morocco
Yes but it needs appropriate Web plate-form


                                                  Alex, France
                                                  Yes but citizens needs sensitization and education
IN THE PAST…



     With the
Stream Media
Fighting Corruption with
   Mainstream Media
NOWADAYS …



    With the
Social Media
Fighting Corruption with
      Social Media
Fighting Corruption with
      Social Media
In the future …


  With the
New Media
Fighting Corruption with
New Media (Convergence)
Media Literacy and Corruption Fight
What is Media Literacy

          Media literacy is a
          repertoire of
          competences that enable
          people to analyze,
          evaluate, and create
          messages in a wide
          variety of media modes,
          genres, and forms.
Media Literacy and Corruption Fight

• Media is the new age
• We cannot use Media effectively without
  Media literacy
• Social Media needs Background
• Social Media needs Courage
• Social Media needs Ethics (Before Aesthetics)
• Social Media needs (Auto) Empowrment
Empowering Citizens
     through social media
     to fight corruption




“You may never know what results
come of your action, but if you do
nothing there will be no result”
What is Empowerment

        Empowerment refers to
        increasing the spiritual,
        political, social,
        educational, gender, or
        economic strength of
        individuals and
        communities.
What is Empowerment

        Empowerment is the
        process of increasing the
        capacity of individuals or
        groups to make choices
        and to transform those
        choices into desired
        actions and outcomes.
Social Media Empowerment

           Social Media can
           empower people on
           fighting Corruption by
           giving them the
           opportunity to share their
           knowledge, experiences
           and practices without any
           restriction.
Social Media Empowerment

Social networks, such as Facebook, are useful
tools for connecting communities but they are
not a shortcut to higher community
participation. Mandeep Hothi
CONCLUSION
• Social Media Can empower people on fighting
  Corruption in certain conditions
• People & communities need education and
  sensitization
• The fight needs appropriate Web and social
  plate-forms
• Social Communities need Management
Brainstorming


• What are the most valuable Social Media tools?

• How should be an appropriate Web Plate-form?

• How should be an appropriate social plate-form?

• How can we sensitize and empower the civil society and social
  communities (On line and offline) : Techcamps, Webinars,
  Seminars, E-books, Books, Press Releases, Community
  Management,…
« A tribe is a group of people
connected to one another, connected to
a leader, and connected to an idea. For
millions of years, human beings have
been part of one tribe or another. A
group needs only two things to be a
tribe: a shared interest and a way to
communicate. ... Tribes need
leadership. Sometimes one person leads,
sometimes more. People want connection
and growth and something new. They want
change. ... You can't have a tribe
without a leader - and you can't be a
leader without a tribe. »
Seth Godin
SOCIAL MEDIA
       &
CORRUPTION FIGHT
    Yasser Monkachi
monkachi.yasser@gmail.com

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Social Media and Corruption Fight

  • 1. SOCIAL MEDIA & CORRUPTION FIGHT Yasser Monkachi Mohammedia – Oct./7/2012
  • 2. SOCIAL MEDIA & CORRUPTION FIGHT 1. Introduction 2. Past, Present and Future 3. Media Literacy and corruption Fight 4. Empowering Citizens through social media to fight corruption 5. Conclusion
  • 3. SOCIAL MEDIA CLUB Social Media Club's primary mission is to expand digital media literacy, promote standard technologies, encourage ethical behavior and share best practices.
  • 4. THE 7 PRINCIPLES 1. Be Human, but don’t just be Human be Yourself 2. Be Aware, but don’t just be Aware be Smart 3. Be Honest, but don’t just be Honest have Integrity 4. Be Respectful, but don’t just be Respectful, live by the Golden Rule 5. Be a Participant but don’t just be a Participant, Contribute Value 6. Be Open but don’t just be Open, be an Agent of Change 7. Be Courageous but don’t just be Courageous, Be Willing to Fail
  • 5. INTRODUCTION • Welcome to the Age of social Media • We are The Media! • Are you SoLoMo ?
  • 6. SOCIAL POLL Do you think that Social Media can help fighting Corruption?
  • 7. SOCIAL POLL 1. Absolutly 2. Never and Ever 3. Yes but it needs sensitization and education 4. Yes but citizens need to know how to use it 5. Yes but it depend on the countries, the cultures… 6. Yes but it needs appropriate Web plate-forme
  • 9. SOCIAL POLL RESULTS What is social media ? Yes but it needs web plate-form Yes but people must know how to use it Série1 Yes but it needs sensibilsation and education Never Absolutly 0 10 20 30 40 50 60
  • 10. SOCIAL POLL COMMENTS Yes Social Media can help because nowadays those media play an important role in several fields. I think that before any action on fighting corruption, sensitization and education are 2 sine qua non conditions. Nawal, Morocco Yes but it needs appropriate Web plate-form Abdelhak, Morocco Yes but citizens needs sensitization and education
  • 11. SOCIAL POLL COMMENTS I think social media can help a lot but it needs dedicated platform that can be controlled. The problem beyond that participation is the truthfulness of the information relayed. Lamia, Morocco Yes but it needs appropriate Web plate-form
  • 12. SOCIAL POLL COMMENTS Yes, social media can help fight corruption provided that the National Forum for the fight against this scourge can have the means and instruments to accomplish its mission. The problem of social networks in France: not enough inter-actions! a relay of information is insufficient for such determination… Ali, Morocco Yes but it needs appropriate Web plate-form Alex, France Yes but citizens needs sensitization and education
  • 13. IN THE PAST… With the Stream Media
  • 14. Fighting Corruption with Mainstream Media
  • 15. NOWADAYS … With the Social Media
  • 16. Fighting Corruption with Social Media
  • 17. Fighting Corruption with Social Media
  • 18.
  • 19. In the future … With the New Media
  • 20. Fighting Corruption with New Media (Convergence)
  • 21.
  • 22. Media Literacy and Corruption Fight
  • 23. What is Media Literacy Media literacy is a repertoire of competences that enable people to analyze, evaluate, and create messages in a wide variety of media modes, genres, and forms.
  • 24. Media Literacy and Corruption Fight • Media is the new age • We cannot use Media effectively without Media literacy • Social Media needs Background • Social Media needs Courage • Social Media needs Ethics (Before Aesthetics) • Social Media needs (Auto) Empowrment
  • 25. Empowering Citizens through social media to fight corruption “You may never know what results come of your action, but if you do nothing there will be no result”
  • 26. What is Empowerment Empowerment refers to increasing the spiritual, political, social, educational, gender, or economic strength of individuals and communities.
  • 27. What is Empowerment Empowerment is the process of increasing the capacity of individuals or groups to make choices and to transform those choices into desired actions and outcomes.
  • 28. Social Media Empowerment Social Media can empower people on fighting Corruption by giving them the opportunity to share their knowledge, experiences and practices without any restriction.
  • 29. Social Media Empowerment Social networks, such as Facebook, are useful tools for connecting communities but they are not a shortcut to higher community participation. Mandeep Hothi
  • 30. CONCLUSION • Social Media Can empower people on fighting Corruption in certain conditions • People & communities need education and sensitization • The fight needs appropriate Web and social plate-forms • Social Communities need Management
  • 31. Brainstorming • What are the most valuable Social Media tools? • How should be an appropriate Web Plate-form? • How should be an appropriate social plate-form? • How can we sensitize and empower the civil society and social communities (On line and offline) : Techcamps, Webinars, Seminars, E-books, Books, Press Releases, Community Management,…
  • 32. « A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate. ... Tribes need leadership. Sometimes one person leads, sometimes more. People want connection and growth and something new. They want change. ... You can't have a tribe without a leader - and you can't be a leader without a tribe. » Seth Godin
  • 33. SOCIAL MEDIA & CORRUPTION FIGHT Yasser Monkachi monkachi.yasser@gmail.com