This document discusses how design can influence conversations and opinions. It argues that through strategic design of small parameters and features, designers can shape the culture for how people express themselves in online discussions. These features include layout, typography, navigation, colors, pictures, invitation models, input options, moderation, and reward systems. The document examines how conveying different meanings through design choices can impact the values and needs that different discussion platforms fulfill for users. It argues that good design is in the thoughtful combination of details to guide behavior in a way that matches the intended values of the space.

1. rølpefestkrangel
Litteraturhusdebatt vs.
habermas, j. (1991). The structural
transformation of the public sphere: An inquiry.
@$%#!?
*!Æ!*
Nina Lysbakken • Doktorgradsstipendiat ved Arkitektur- og designhøgskolen i Oslo • Yggdrasil, 3. mai 2017
… på nett

2. KAN VI DESIGNE ANDRES MENINGER?
KAN DESIGNET PÅVIRKE SAMTALER?
KAN VI DESIGNE ANDRES MENINGER?
KAN DESIGNET PÅVIRKE SAMTALER?

3. KAN VI DESIGNE ANDRES MENINGER?
KAN DESIGNET PÅVIRKE SAMTALER?
Nei.
Ja.
Jeg argumenterer for at vi kan påvirke kulturen for hvordan
mennesker kan uttrykke seg, gjennom mange små designede
parametre/ingredienser.

4. DESIGNERENS MULIGHETER TIL Å FORME ROM FOR SAMTALER
Vi kan bli langt tydeligere enn vi er i dag, på hva vi
ønsker å få ut av «kommentarfeltet» / samtaledesign
gjennom måten vi designer systemet
KAN VI DESIGNE ANDRES MENINGER?
KAN DESIGNET PÅVIRKE SAMTALER?

5. Hvilke muligheter gir vi mennesker for å uttrykke
seg selv? Hvilke rammer legger rommet?
KAN VI DESIGNE ANDRES MENINGER?
KAN DESIGNET PÅVIRKE SAMTALER?

9. […] the FIFA executive boardroom, in Zurich, is pretty much exactly the War Room from
Dr. Strangelove, for whatever that’s worth.
https://www.wired.com/2014/04/striking-photographs-of-the-worlds-most-important-places/

10. YGGDRASILS TALERSTOL?
«Alle som har vært innom politikk veit veldig
godt at talerstolen ikke er noe å ta lett på. Den
kan utstråle makt, modernitet, demokrati,
machoidealer, femininitet, tradisjon, styrke
eller sexappeal.»
http://www.dagsavisen.no/enslask/det-som-var-feil-med-trines-tale-1.350317
KAN VI DESIGNE ANDRES MENINGER?
KAN DESIGNET PÅVIRKE SAMTALER?

11. Typografi, grafikk, bilder, og
farger i digitale samtaler kan
spille rollen til talerstoler,
fløyelsgardiner og kroppspråk
KAN VI DESIGNE ANDRES MENINGER?
KAN DESIGNET PÅVIRKE SAMTALER?

12. » Only professional person gets to answer
» No audience
» Private, small and closed room
» Reward: in heaven?
» Voluntary, anonymous participation
» Nobody is allowed to answer – unless you
“answer” by sending in your own secret
» The whole world as audience
» Black, dark, intimate space with “personal”
handwriting
» Reward: to be acepted/published
Content: Secrets & shame
THE DESIGN OF A CONFESSIONAL THE DESIGN OF THE POSTSECRET.COM WEBLOG
» Only professional person gets to answer
» No audience
» Private, small and closed room
» Reward: in heaven?
» Voluntary, anonymous participation
» Nobody is allowed to answer – unless you
“answer” by sending in your own secret
» The whole world as audience
» Black, dark, intimate space with “personal”
handwriting
» Reward: to be acepted/published
Content: Secrets & shame
THE DESIGN OF A CONFESSIONAL THE DESIGN OF THE POSTSECRET.COM WEBLOG

13. » Only professional person gets to answer
» No audience
» Private, small and closed room
» Reward: in heaven?
» Voluntary, anonymous participation
» Nobody is allowed to answer – unless you
“answer” by sending in your own secret
» The whole world as audience
» Black, dark, intimate space with “personal”
handwriting
» Reward: to be acepted/published
Content: Secrets & shame
THE DESIGN OF A CONFESSIONAL THE DESIGN OF THE POSTSECRET.COM WEBLOG

14. Legg til en kommentar …
Dagbladet sensurerer meninger!
Gjesp…
Tjaja, det var vel på tide.
habathehut • 7 hours ago
metro • 7 hours ago
Peder Eriksen • 7 hours ago
Online magazines
and newspapers

15. the comment field contains only
pessimists!
its the end of an era
that Facebook shouldn’t own
norwegian press
Jeg er
fordi …
flere …
I can’t believe our government went for that
solution – research shows that it doesn’t work!
I can’t believe our government went for that
solution – research shows that it doesn’t work!
The only way to solve it is if the government
had chosen to go for the first solution.
I can’t believe our government went for that
solution – research shows that it doesn’t work!
taggete
blomstrete boble
Sarcasme - mark?
I can’t believe our government went for that
solution – research shows that it doesn’t work!
The only way to solve it is if the government
had chosen to go for the first solution.
I can’t believe our government went for that
solution – research shows that it doesn’t work!

16. DESIGNERENS KREATIVE
MULIGHETER
Dissekert & modellisert
Strategisk design for sosiale konsepter
Designingredienser med kreativt potensiale
Nina Lysbakken, 2017

17. Strategisk design for sosiale konsepter
Designingredienser med kreativt potensiale
Nina Lysbakken, 2017

18. Strategisk design for sosiale konsepter
Designingredienser med kreativt potensiale
Nina Lysbakken, 2017

19. Design & makt
“the future, or futures, that are imagined,
materialized and intervened by design, represent
different perspectives, preferences and, indeed,
different realities...Elaborating and multipling
possible futures is an exercise of power”
Ramia Mazé

20. C DESIGN
VISUALDESIGN
Kontekst
Nina Lysbakken

21. C DESIGN
VISUALDESIGN
Kontekst
Nina Lysbakken

22. C DESIGN
VISUALDESIGN
Ny nettside/app eller eksisterende? Hvilke verdier
bygger den på? Hva er den kjent for? Hvem står
bak? Hvilke forventninger har folk til denne
konteksten? “Litteraturhusdebatt” på Morgenbladet
eller lavterskel-“rølpefestkrangel” på VG?
Kontekst

23. VISUALDESIGN
Behov
Ulike grupper og ulike perspektiver har ulike behov.
Hvilken motivasjon kan ligge bak den sosiale konteksten
du designer for?
www.quora.com
Incentives (money, fame, promotion) > LinkedIn?
Fear (negative consequences, punishment, being disliked)
Growth (self-improvement, mastering, knowledge, (Quora) change/innovation),
Achievement (improve skills, prove our competency – to ourselves & others)
Power (autonomy, control others)
Social (desire to belong, being accepted, feeling connected)
Grunnleggende behov <--> Design & de små knappene
… HENGER SAMMEN!

24. STRATEGIC DESIGN
VISUALDESIGN
Verdier
Å skape
rom
gjennom
verdivalg
Nina Furset Røen, Tina
Jenssen (NTNU Gjøvik)
og Nina Lysbakken

25. STRATEGIC DESIGN
VISUALDESIGN
Navigasjon
«– JEG GJØR DETTE BARE FOR GØY
OG FOR Å UTVIKLE MEG!»
1 2 3 4 5
KUNSTEN Å KJØRE LØSSNØ
LINN CECILIE MÆHLUM
'
''
'
''
f
lip flip'
''
'
''
flip
flip
Nina Furset Røen, Tina Jenssen
(NTNU Gjøvik) og Nina Lysbakken
Kan navigasjon bidra til å skape mening?

26. Input muligheter
Ledende kommentarfelt, åpent
kommentarfelt, skala, poll,
forhåndsdefinerte valg. Video, bilde,
lyd, tekst, emojis? Kombinasjoner?
«– JEG GJØR DETTE BARE FOR GØY
OG FOR Å UTVIKLE MEG!»
KUNSTEN Å KJØRE LØSSNØ
Legg til en kommentar …
Dagbladet sensurerer meninger!
Gjesp…
Tjaja, det var vel på tide.
habathehut • 7 hours ago
metro • 7 hours ago
Peder Eriksen • 7 hours ago
the comment field contains only
pessimists!
its the end of an era
that Facebook shouldn’t own
norwegian press

27. STRATEGIC DESIGN
VISUALDESIGN
Samtalearkitektur
Location, Alphabet, Time, Category,
Hierarchy (LATCH) eller kombinasjoner?
Legg til en kommentar …
Dagbladet sensurerer meninger!
Gjesp…
Tjaja, det var vel på tide.
habathehut • 7 hours ago
metro • 7 hours ago
Peder Eriksen • 7 hours ago
the comment field contains only
pessimists!
its the end of an era
that Facebook shouldn’t own
norwegian press
Nina Lysbakken
Soundcloud Skisse av klassisk kommentarfelt, Nina Lysbakken
VG

28. Invitasjonsmodell
How do users enter the space? Who are there from
the start? How did they behave? Are they formally
invited, or come as you go? Are people invited due
to their particular knowledge on a subject,
geography (all norwegians, all within a local
newspaper), interest (politics, news, skiing or
knitting), position (doctors or teachers)? Or are
they invited due to their ways of expressing
themselves (respectful or provocative)? Are people
invited to contribute by being tagged? Are
everyone with a name starting on letter A invited
to contribute on one particular day?
What invitation model can you imagine that would
match your strategy and values best? Is inviting
people outsourced to superusers? Do different
invitated users have different privileges (see also
reputation system)? Can people who have proven to
behave according to the rules have more privileges
than others? Perhaps some users are allowed to
comment openly (input option), but others can only
debate through scales, polls and predefined choices?
How is this invitation model manifested in the
design? Through tagging options, buttons, or
simply as part of your daily digest of newspapers?
Screenshots
medium.com (2014)
& underskog.no
(2017)

29. Belønningssystem
Hva slags oppførsel belønnes? Hvordan kommer det
til uttrykk i knapper/design? «Nyansert»-knapp?
«Tydelig». Lytting eller dømming? Telles det høylytt?
vanskelig å
forutse. Fram
til da: Takk til
alle som har ...happy that the pessimists in
comment forums don’t win!
...sad that it’s the end of an era
«I hear ya»-knapp?
Nina Lysbakken
Bør belønning være synlig for alle?

30. Brukerterskel & tilgang
https://nrkbeta.no/
2017/02/13/et-eksperiment-
for-et-enda-bedre-
kommentarfelt og
Facebookgruppe for strikkere

31. Moderering & guiding
Modereres det? Før publisering eller etterpå? Hvem gjør jobben? Ansatte, eksterne, superbrukere,
trente deltagere, teknologi? På hvilken måte synes det i designet? Menneskliggjorte? Knapper for
«stay on topic»? Hvilke regler/policy baseres moderering på? Hjelper de brukere til å følge reglene,
eller sletter de? Modereres innhold inn eller ut? Blir brukere gitt forståelse/læring for feilsteg?
Synliggjøres det «ulovlige»? Hvilke sanksjoner? Prikker?
momio.me
Legg til en kommentar …
Dagbladet sensurerer meninger!
Gjesp…
Tjaja, det var vel på tide.
habathehut • 7 hours ago
metro • 7 hours ago
Peder Eriksen • 7 hours ago
the comment field contains only
pessimists!
its the end of an era
that Facebook shouldn’t own
norwegian press

32. Hvordan tillegge mening og verdier til ulike «designingredienser»?
EXAMPLE FEATURES
Layout
Typography
Navigation
Platform
Colours
Pictures
Invitation model
Information
architecture
Readers input options
MEANINGS
Untraditional
Easy access on the go
Straight & strong
Playful, adventerous
Mysterious & couragous
Strenght & diversity
Curious, couragous
& diverse women
Random & playfull
Curiosity & sharing
Layout of front page
without titles, unlike
traditional online
magazine layouts
Information architecture
Randomly structured on
category (women), not
articles on a time line
Pictures in black
and white, mysterious
and couragous, to
challenge curiosity
Invitation model
Couragous and curious
women, you can
recommend women
values
context
platform
The Designers Language of Intended Meanings and Connotations
Some key features
Designer
EXAMPLE FEATURES
Layout
Typography
Navigation
Platform
Colours
Pictures
Invitation model
Information
architecture
Readers input options
MEANINGS
Untraditional
Easy access on the go
Straight & strong
Playful, adventerous
Mysterious & couragous
Strenght & diversity
Curious, couragous
& diverse women
Random & playfull
Curiosity & sharing
Layout of front page
without titles, unlike
traditional online
magazine layouts
Information architecture
Randomly structured on
category (women), not
articles on a time line
Pictures in black
and white, mysterious
and couragous, to
challenge curiosity
Invitation model
Couragous and curious
women, you can
recommend women
values
context
The Designers Language of Intended Meanings and Connotations
Some key features
Designer

33. Men asså… hva hvis vi ikke har ressurser
til å bygge et nytt, svært system…?

34. STRATEGIC DESIGN
VISUALDESIGN
INTERACTIVEDESIGN
BUT WHAT IF ANOTHER PLATFORM
(E.G. FACEBOOK OR TWITTER)
DECIDES…?
Strategic design for social media concepts.
Design parametres with creative potential. Draft model, Nina Lysbakken 2017
REWARD SYSTEM
Navigation
Duration
Reward
system
STRATEGIC DESIGN
VISUALDESIGN
INTERACTIVEDESIGN
Jeg vil bare lage en
facebookgruppe

35. STRATEGIC DESIGN
VISUALDESIGN
INTERACTIVEDESIGN
BUT WHAT IF ANOTHER PLATFORM
(E.G. FACEBOOK OR TWITTER)
DECIDES…?
Strategic design for social media concepts.
Design parametres with creative potential. Draft model, Nina Lysbakken 2017
REWARD SYSTEM
Navigation
Duration
Reward
system
STRATEGIC DESIGN
VISUALDESIGN
INTERACTIVEDESIGN
Facebookgruppe:
«Hvis alle forum var som dette, ville jeg
rent ned dørene til avishus»
Kommentar i lukket debattforum for kvinner

36. STRATEGIC DESIGN
VISUALDESIGN
INTERACTIVEDESIGN
Strategic design for social media concepts
Design parametres with creative potential
Nina Lysbakken, 2017
GOD IS IN THE
COMBINATION OF
DETAILS

37. Takk!
Nina Lysbakken
www.superstøv.com
(Siden er veldig midlertidig
foreløbig, men mer kommer…)
Kontakt meg gjerne i
mellomtiden på
post@ninalysbakken.com

38. Brukersynlighet
Trigger
Varighet
Farger, typografi, bilder &
graphics
Regler
Input muligheter
Kontekst + verdier
Layout
https://www.dr.dk/nyheder/debat/
debatten-maersk-olie
CC BY-NC-ND 2.0 Marc De’ath www.flickr.com/photos/creativecoop/
5148453993
Invitasjonsmodell
CC BY-NC-ND 2.0 PortoBay Hotels & Resorts
www.flickr.com/photos/portobaytrade/10445050944
+