3. Introduction and Landscape Initiative 1 BrandExtension Initiative 2 Line Extension Initiative 3 CSR & Conclusion Analysis and Strategic Direction Murat
33. Value Added MILK YOGURT ICE CREAM READY-TO-EAT DESSERT CHEESE Supplemented, probiotic Supplemented etc. Blockbusters Blockbusters Flavored Flavored, locals Flavored/Kids Blockbusters Children’s Light, skimmed etc. Light, skimmed etc. Light, skimmed etc. Base milk Base yoghurt Base flavors Base cheese Category (Increasing Complexity) Street Sales Street Sales Street Sales
57. Wrap-Up Profit after 4 years 250K children reached in 2 years Access to healthy dairy at low prices Bring better health to children “Healthy Snacks” notion Bring better health, tohealth-seeking, awareconsumer
65. Steep increases in milk prices are expected in the short run according to Winter’s method forecast Analysis of Milk Prices In months to come, milk prices may drop to around 0.70, however, in 2yrs horizon; prices over 1 TL are expected.
66. The root cause of rising milk prices is supply shortage Analysis of Milk Prices The primary reason behind the price rising is the shortage of milk supply, according to industry unions
67. A conventional SWOT analysis reveals important threats on both ends of the supply chain, as well as key strengths to defend against these threats. SWOT Analysis
68. Grameen Danone Foods, a danone.communities initiative, still provides specially designed yoghurt to rural Bangladeshis at low costs in conjunction with Grameen Bank. Danone CSR Initiatives Around The World
69. Laiterie du Berger is a local dairy in Senegal supported by Danone to locally source milk, and grow milk supply in the region Danone CSR Initiatives Around The World
70. Danone funds 1001 Fontaines, a social venture that funds small-scale water purification systems in remote villages of Cambodia and Madagascar. The project expects to be brought to scale soon. Danone CSR Initiatives Around The World
