A presentation on Presence Switzerland 2014 Social Media activities

1. Switzerland’s public
diplomacy:
Social Media
Yan Luong
Head of Web & Social Media
Strategy and Communication Division
Bern, 12 November 2014

2. What do we do?
 We run information platforms about
Switzerland
 We run international digital campaigns
leveraging major international events

3. The thinking
We are a media
We have an audience
Our audience are makers
Our audience has an audience

4. Information platforms: simplify!
From text to infographics

5. Information platforms: simplify!
From text to infographics

6. Information platforms: curate!
Regularity and third party credibility
• We monitor and curate
news about
Switzerland
• We filter qualitative
news
• We build on third party
credibility

7. Evenemential Activities:
Content Strategy
Owned Content:
• Video
• Pictures
• Text
• Infographics
Aggregated Content
• Consider people and organizations as media
• Provide an aggregated view to the public
• Allow for interaction
• Provide free widgets

8. Evenemential Activities:
User Generated Content
Working with influencers
#HoppSwiss
Contest mode
#LoveSwitzerland

9. Evenemential Activities:
Livetweeting high level panels

10. Evenemential Activities:
Working with influencers

11. Evenemential Activities:
Providing real time stats and infographics

12. Evenemential Activities:
Going Selfie

13. THANK YOU