Reginald Winbush "Reggie's Pizzeria" Teen Living Business Plan Simulation Project
1. Reggie’s Pizzeria
Business Plan Simulation by: Reginald Winbush
To: Ms. Reed/ Teen Living (Exploratory)
Craigmont Middle School
March 6, 2013
2. Reginald Winbush
Teen Living (Exploratory)/ Ms. Reed
March 6, 2013
Business Plan Simulation
Business Name: Reggie’s Pizzeria
Owner: Reginald Winbush
Facility Size:
Budget: $1 million (1,000,000)
At Reggie’s Pizzeria we bake and market traditional and special order pizzas with any of
a number of toppings, from pineapple & cheese chicken to spinach & cheese, or select vegetable,
etc. Our lower cost on thin crust and minimal use of cooking oil policies, juxtapose our wheat
crust alternative sets us apart from our competitors. We have a vested interest in the health of our
customers and the community at large. Additionally, thin crust saves us money, and we would be
remiss to not extend these savings to our customers.
We also market a number of healthy side items, from various sorts of vegetable and fruit
salads to baked party wings in either of a variety of flavors and accompanied with any of a
variety of salad dressings. We offer fruit smoothies and natural ice cream made on the spot in
any of various flavors. We additionally offer 100% fruit juices as well as traditional sodas in
cans or bottles or from our fountain machines, realizing that such beverages, in moderation, do
not pose significant health risks.
We are an international franchise headquartered in Memphis, Tennessee. We also market
our pizzas and other products wholesale to grocery stores and at additional discounted rates to
3. public and other schools and agencies, in partnership with the USDA MyPlate initiative and The
Partnership for a Healthier America.
Our philosophy is dedication to preserving the health of our customers and the community, while
providing a variety of unique and delicious pizzas and other food items.
4. Reggie’s Pizzeria Job Titles & Descriptions
Job Title Job Description
Managers Oversee general staff and everyday operations of the
pizzeria.
Order takers/Cashiers Greets and takes orders and payments from customers.
Cooks Prepare and cook pizzas.
Dishwashers Wash dishes, utensils, and other equipment utilized to
prepare pizzas.
Delivery drivers Delivers pizza to customers.