SEO has gone from a technical trade to being more marketing focussed. Joost & Marieke will talk about how to gain great rankings & satisfied visitors by writing quality content. Focussing on SEO copywriting has a major pitfall. We give examples and tips on how to write a post that is both readable as well as SEO-friendly.
27. Clear paragraphs
• One idea per paragraph
• One core sentence
• Not too long
• Never randomly add whitespace within
paragraphs!
28. Transition words
Relation Examples of signal words
Enumeration first of all, also, another, furthermore, finally
Cause because, so, due to, for the reason that
Comparison/contrast similarly, likewise, rather, while, in contrast
Conclusion as a result, hence, consequently, therefore
Fuzzy signals seems like, maybe, probably, almost
Emphasis above all, most noteworthy, certainly, even more
31. Short sentences, simple words
• No longer than 20 words per sentence
• Use simple words
• ≤ 3 syllables
• Keep your audience in mind: developers understand
‘pull request’
33. Passive voice
Avoid when possible!
Passive voice Better alternative
This product can be bought in our
webshop.
Customers can buy this product in our
webshop.
The employees are informed about
their financial contribution.
The manager informs his employees
about their financial contribution.
All our posts are checked by a
colleague.
A colleague checks all our posts.
34. Mix it up!
• Use synonyms and don’t over-optimize!
• Mix sentence length
• Short and somewhat longer paragraphs
• Variation in word order
35. Yoast 3.3
We added readability analysis to our plugin.
(In our free plugin too!)