This presentation work is created by me, As the final project during the remote Internship program In IIM lucknow. i am very thankful To Prof. Sameer Mathur for giving me such a wonderful opportunity.

3. It is an app which provide you a real time medical assistance.
Not only medical assistance it can prescribe you your needed
medicine, that you can order that from your App. No matter which part of
world you belong, it can provide you a 24*7 hours assistance.

5.  Care4you is an app which provide you real time medical assistance
as well as you can order your prescribed medicine from this app.
 Introducing , an app that serves as a medical companion to every person.
 It provides one step Platform for solving any health related issues of the customers.
 Online Medical Emergency is the need of the hour in this "fast growing"
world.
 There are now around 165,000 health-related apps.
 The global healthcare IT market is anticipated to reach USD 104.5 billion by
2020.
 Research suggests that the future of medical users will be all online with lesser
scope for offline.
 So a 24*7 medical assistance is necessary especially to adults and elderly people.

7. • New entrant in the
market
• No previous brand image
• Need to capture market
from the start

8.  Counselling
 Online Orders
 Health Articles
 Fitness Tips
 Medicine

9. MARKET
• Potential customers:
People who love
technology and look for
simplifying life using
that.
Collaborators: medical
clinics, Psychologists
medical experts,
hospitals, Nationwide
connection with medical
institutes.
• Competitors:

10. • Serves "Multi-purposes"
• Not much prevalent competition
currently in India
• Consumers started preferring online
than offline
• Relatively cheaper alternative
• Large connection with field experts
• Authenticity of Medicine distribution
• Currently less relative awareness for
online medical care
• Expert appointments may be costly
• Offline medical sellers' opposition
• Internet resource widely available
• Plenty of medical related information
• Extensive use of smartphones
• Need of the hour for elderly people emergency
• Medicine distribution going out of rules
• Revenue may decrease if experts demand more
• Illegal use of medicines
• Difficult to get many efficient doctors and
counsellors
• App to be approved by FDA

11. TARGET CUSTOMERS
• Educated, affluent smart phone owning generation.
• People living on their own.
• Patients and health conscious crowd.
• People with hectic lifestyle.

12. GOAL

13. • Creating a brand name in the market
• Establishing as the leading
health and lifestyle app
• Positioning it as a must-have for the
target segment

15.  Smart phone users looking for a one
stop solution for day to day activities.
 Provides services that help in
organizing everyday activities and
helps in keeping track of personal
health.
 People with higher workload prefer
online.
 People who are health conscious.

16.  Professional Doctors.
 Medicine Suppliers.
 Recognized Hospitals and Medical
Institutes.
 Experienced Counselors.
 Home healthcare service providers
 Fitness websites and blogs.

18.  Appeals to tech smart people
 Most suitable for working or
younger generation people
 Easy to appeal to youngsters:
ready to try new apps

19. Customer value
 A personalized helper customized based on one’s needs
 Direct medical assistance anytime anywhere
Collaborator Value
 A handy tool for doctors to keep tabs on the patients
 For health and welfare websites, a way to organize patient data.

20. o Ordering Medicines Online
o Booking Doctors Appointment
o Health Checkups and Tips
o Fitness Tracker
o All in One Platform
o Everything related to healthcare
available under one roof
o Many Competitors facilitate
professionals than general
consumers

21. TACTICS

22. PRODUCT
Healthcare and Lifestyle:
 Measure your blood pressure and heart
rate
 Based on your medical data, get
updates and advice from doctor of
your choice or our specialists
 Reminders of medicines and their
dosage, vaccines and tests you need
 Regular Health Tip Articles
 Fitness Tracker
 Primary Health Check Ups

23. BRAND
 Name:
 The brand stands
for personal
medical assistance/
guidance through
technology

Slogan
:

24. PRICE
 Basic Version: Free (you can download it from play store)
 Regular Health Tip Articles
 Fitness Tracker
 Primary Health Check Ups
 Premium Version: $8/m (USD $8 per month, approx. Rs.
500/m in Indian currency)
 Personal Video Call with Physician
 Medicine Distribution
 Doctor Appointments
 Additional Health Tips from Experts
 Extra Counselling Offer

25. INCENTIVES
 Get combined subscription for 3 months at $5/m instead
of $8/m
 Booking Charge is Less on subsequent app usage
 Lesser Product rate for buying more items
 Free Home Delivery for Bulk Orders
 Free Consultations on special occasions, Eg. Mothers
Day, Cancer Day etc.

26.  Outreach through health and welfare blogs
 Videos of experiences of trial users
 Pushing the app through doctors, medical institution and
security services etc.
 Video tutorials for both advertisement and positioning the app
as user friendly

27. IMPLEMENTATION
 Social media used for launching the app
 Contacting potential collaborators and offering
them free service
 Recording their experiences
 Using that to establish trust and gain support
 Building on word-of-mouth

29. Created by Yogesh Sahu, DHSGSU,
during a Marketing Internship under
Prof. Sameer Mathur, IIM Lucknow.