2. Time Line
• 1987- Mani was working in United Database India, Yellow Pages.
• Frustrated with the complaints of customers of the errors in the Book
• His Idea was providing local search services by displacing the print
media with phone,– Disruptive Idea
• 1989- Started “Ask Me”
• Did not reap profits- Failed and Closed
• Un matured Indian Market
3. • 1997- Re launched as Just Dial
• Rs 50,000 capital
• 300 square feet room
• All rented Material - chairs, tables, computers, and even LAN network cables
• Perfect timing as Telecom Boom just started.
• First Mover Advantage
• Business Model
• Customer Perspective : Need for information
• Clients Perspective : Need for business to connect (assured ROI)
4. woOOW…..!
• Giving information Free
• Fast - Single Ring
• Accurate – Constant updating
• No machine intervention
• 88888-88888 – self marketing
• Sends messages fast also
• Rating system
5. • Expanded to Web based services
• Expanding its services in USA
• Competitor:
• MTNL 197 service
• Just Dial has become a Must Dial.
• From 50,000 to 500 crores
6. Bold characteristics of an Entrepreneur
• Positively driven Frustration
• Passion
• Innovation
• Failure
• Go and give it a shot attitude
• Be your own customer
• disruptive
• Started with nothing but an idea