Communication Management Amidst Change
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Communication Management Amidst Change
- 1. COMMUNICATION MANAGEMENT AMIDST CHANGE Final Project CM 312 Yolanda C. Lewis
- 2. A COMMUNICATION MANAGER’S DUTY IS: To remember customers and investors Keep employees/managers aware via email and company newsletters Be an effective planner for whatever may arise before, during, and after a change occurs
- 3. COMMUNICATION IS EFFECTIVE WHEN: Relationships are strengthened One listens to what another has to say Messages are properly understood.
- 4. INEFFECTIVE COMMUNICATION RESULTS IN: Customers leaving you in favor of the competition Bad decisions being made Employees feeling left out of the loop
- 5. OBSTACLES TO CHANGE Fear & anxiety Inconsistencies Unilateral control Lack of company awareness Low expectations of subordinates
- 6. OVERCOMING OBSTACLES Make sure there is understanding of the procedures Form focus groups Assess strengths and weaknesses via surveys
- 7. ANALYSIS OF Started by the Durwood Brothers in 1920 in Kansas City 1963:1st multiplex introduced 1968: Incorporated as American Multi Cinema, Inc.
- 8. AMC’S INNOVATIVE IDEAS 2000: Online ticketing venture with MovieTickets.com and Fandango 1981: Armchair cup holders introduced 1995: The advent of stadium seating inspired by the megaplex
- 9. CHANGE INITIATIVES INSPIRED BY THE COMPETITION Better movie projection Improved client reward program Improvements in food & beverage offerings
- 10. ALTERNATIVE PROGRAMMING Concerts, sporting events More than 20% of AMC theatres show indies throughout the year Sensory family films offered on a monthly basis
- 11. AMC’S FOCUS PROGRAM Stands for: Furthering Opportunities, Cultivating Untapped Strengths Ensures the disabled have competitive employment, wages, and benefits Diversity is AMC’s key to receiving a top rating in 2011 Corporate Equality Index
- 12. AMC’S SUCCESS IS ATTRIBUTED TO: Not being afraid to try new guiding ideas (Senge, 1999). Innovations that have improved the theatre going experience Customer recognition
- 13. STRATEGIES AMC PUT TO WORK Thinking about the future today Conducting Experiments Hold values that are credible in the living quality of their employees and customers Demonstrate values through action
- 14. COMMUNICATIONS STRATEGY: Information is freely given on corporate site Company seems to adopt the “open book philosophy” News releases are current and up to date
- 15. REFERENCES I posted these as an attachment to the Power Point Yolanda Lewis
Notas del editor
- The role of a communications manager is a varied one. Among their duties is to design how communications is filtered throughout the company, remain aware of organizational objectives, stay on top of all company related communication, and stay alert just in case a crisis arises that will need facilitating.
- Communications managers always have to keep the above points in mind when dealing with other managers & employees. Managers and their subordinates get along better when each of them have a voice and it’s mutually respected and the messages brought forth are clear and concise.
- The Netflix debacle is a perfect example of communication go awry. Subscribers are leaving Netflix due to feeling as though their feelings and loyalty don’t matter in light of the 60% price hike, the separate plans for streaming video and DVD rentals, etc. A lot of these customers have taken their business to Blockbuster whose rates are somewhat cheaper. The Netflix CEO seems to think his decision was the best one, but in the long run I think he will feel differently. Employees do not enjoy being blindsided either. When changes are being planned it is best to keep them aware of each step so they can better prepare themselves. Also engaging them in the process is a good idea as well so they can feel as though their opinions and insight matter.
- It is okay to be fearful and anxious about change. As the text The Dance of Change states “it may well be the most frequently faced challenge”. There are several ways to deal w/ fear & anxiety such as using this state of being as a learning opportunity and mentoring people by helping them to become more open.The worst thing a manager can do is being inconsistent with his/her staff when it comes to change initiatives. Employees are looking at you as the example to follow so always be aware of how you carry yourself around them.Unilateral control should never be the answer to the fear and anxiety you feel. This is considered a better alternative than arguing but It never works.Managers need to be aware of what is going on at every level of the company not just their own and give their subordinates more credit when it is due.
- Communications managers have a duty to make sure that all communication be it verbal or written is understood by the employees. If there are grievances, form focus groups to discuss the issues and ways to resolve them. Anonymous surveys are a great way to get honest answers from people who do not feel comfortable discussing things in an open forum.
- AMC Theatres was started by the Dubinsky brothers who changed their name to Durwood. Stanley Durwood, the son of one of the brothers came up with the idea of a multiplex cinema. The Durwoods were innovators in a lot of ways, nor were they afraid of change.
- Peter C. Brown took over as CEO in 1991 and was responsible for the preceding ideas. His ideas helped to increase revenue from 400 million in 1991 to 2.4 billion in 2008.
- Due to the competition sparked by the multi studio premium video on demand initiative which would offer movie lovers the chance to see recently released movies which have finished their run in the theatre for thirty dollars . Gaining access to movies before they are released on DVD will undoubtedly inspire moviegoers to wait instead of trekking to the theatre to catch a recent release.My guess is that is why in AMC theatres you are giving your choice of IMAX or 3D to enhance the movie going experience. The client rewards are 10.00 for every 100.00 you spend which can result in free tickets, free concessions, and an automatic upgrade for whenever you do buy soda or popcorn and online ticket purchase fees are waived.For those that are watching their weight, healthier selections are also made available at the concession stand via the Smart Movie Snacks Bundle.
- AMC’s desire to stay current and ahead of the competition has made them aware that not only blockbuster films are important but providing other types of programming is equally important. Concerts and sporting events are sometimes shown for a limited time in theatres and indie lovers can take advantage of the AMC Independent program that showcases some of the best films like The King’s Speech, Slumdog Millionaire, etc. Families affected by autism can also take in a film on a monthly basis in AMC’s sensory friendly films program where the sound is low and the lights are off and audience members have the run of the theatre.
- AMC’s stand on diversity has allowed them to receive many more honors including recognition from the US Business Leadership Network and Diversity Matters.Their compassion also extends to their guests who are hearing impaired, sight impaired, or in wheelchairs. For them, AMC offers assisted listening devices, descriptive video, and standard seating for those in wheelchairs who wish to sit next to their companion.
- What I like about AMC is that none of the ideas they have come up with have a trace of mediocrity. Keeping the disabled in mind was a smart move due to them knowing that when disabled people go to the theatre they want to be able to partake in the movie going experience just like their counterparts and recognizing their customers via the Movie Watcher and now Stubs program. Those of us who go to the movies frequently appreciate the convenience of the cup holders and stadium seating which has become a regular presence at other chains as well.
- Stanley Durwood’s ability to think ahead is how the multiplex was born. After seeing the dismal box office one film was receiving, he thought of a way to show more than one film at the venue which doubled their gross. This could also be thought of as an experiment along with branding concession items and online ticket purchases.Hiring people with disabilities and being a supporter of the LGBT community has not gone unnoticed. This shows that AMC takes pride in being a living organism that stands behind the value of diversity by actively seeking people of different backgrounds and lifestyles to be a part of their workforce.Giving back to the community is how they demonstrate their values through action. Some of the charities they are involved with: The Will Rogers Institute, the Autism Society of America, and Variety –The Children’s Charity.
- While researching this project, I was pleasantly surprised to find that AMC is not afraid to communicate with the public their plans or strategies to combat the ever changing entertainment climate. On their corporate site you can find everything from investor information to their current fiscal information.If I worked for their PR dept I can’t see where I would suggest any changes because according to my research AMC is right on target with what their audience’s needs are.