Experiential Design rules

1. The Promarket Group
Established in 1990
Fully owned by CEO & President Mr. Yoni Saar.
The largest marketing service group in Israel
Employs 100 permanent employees
An annual turnover of 30 million dollar
Among our customers are many multi-national companies namely - Coca-Cola, Isracard,
Proctor & Gamble, Cellcom (Cellular Company), Samsung, Comverse, Skoda, Tnuva (Diary),
Elite (Coffee & Chocolates), Yes, El-Al, Hapoalim Bank, Superpharm, Teva Pharmaceuticals,
Bezeq international, etc.
Won many international awards
Who are we?
PROMARKETGROUPM
The
Live Marketing Agency

2. Live Marketing
Guerilla marketing
Ambient marketing
Street marketing
Mall events
Live Interactive
On-Line marketing
Mobile marketing
Special branded content
Multimedia solutions
Experiential
Events
Corporate events
Motivation events
Festivals
Brand Entertainment
Experiential
Design
Concept stores & POS
Exhibitions
Visitors centers
Pop-Up stores
Mobile road shows
Multi-Media
PROMARKETGROUPM
The
Live Marketing Agency
Active in 4 main fields:

3. What is experiential
Marketing at the POS?
Creating the brand mythology
Turn your company's story into a physical place
Telling the story of the brand - emotional, exciting & surprising
Educate the customer
How can we create consumer loyalty to your brand?
Avoid commoditization
Differentiate your business or brand – in a long-lasting way
A clout of a powerful brand when advertising is having less effect
Turn your customers into enthusiastic advocates
Why do you need a brand experience at the POS?
PROMARKETGROUPM
The
Live Marketing Agency

4. Great proximity to products
Gain real personal & emotional experience
Explain, often with the help of hand – on activities – what a brand can deliver
Seeing is believing
Make the image of a brand shine
Transforming the physical presence of the product into a live experience that touches
What can a brand experience at the POS
do for your products?
When your customers turn into enthusiastic advocates,
drawing on their own experiences to tell your story to others
When will you know you have chose
the right path for your brand?
PROMARKETGROUPM
The
Live Marketing Agency

5. Promarket in the world
(2000-2006)
Greece Switzerland IsraelGermany Poland USA Asia
Elopak
The Israeli
Government
Worldwide Expo
Hi-Tech
Companies such
as: Telrad, Geo
Interactive, TTI
and others
Ikea
P&G
Danone
Deutsche Bank
The march of
the living
Exhibitions to
many Hi-Tech
companies
Amdocs
Exhibitions to
many Hi-Tech
companies
Comverse P&G Communication:
Cellcom, Yes, Bezeq,
Bezeq International.
Retail: Superpharm,
Shupersal
FPMG: Coca-Cola,
Tnuva, Ypolait, Elite,
Teva, Bank Hapoalim,
Mastercard, B.A.T
PROMARKETGROUPM
The
Live Marketing Agency

6. Experiential Design
Stores
Stores within stores
Pop-up stores
Special POS
Multimedia
tools for POS
Exhibitions
Visitors Centres
Road Shows
Multimedia events
Special Live
marketing
projects
Opportunities
Thes
ituation of the market and the image require
m
ents
Brand Language
Functional needs
Design & Creative solution
Brand Story
PROMARKETGROUPM
The
Live Marketing Agency

7. Learning the
brand
Learning the
market
Learning
Promarket’s working method
in experiential design
Creating the
language
Verifying Translating Design &
Execution
world wide:
> > > >
Creating a primary
model of the
experiential design
model
Receiving the
client verification
& feedback
and conducting
the required
adjustments.
>
Primary translation
of the language
for specific project,
preparing a brief and
primary model for
each project
Specific Design
Production and
manufacturing
Installation and
operating
Asia USA Europe Israel
PROMARKETGROUPM
The
Live Marketing Agency

8. International Awards
Promarket has been Chosen many times over the years among the top 15 firms
in creativity competitions that were organized by the Associations of promotion
marketing agencies worldwide.
Among those awards:
The Pro-Awards competition (the American "Promo" magazine)
1997- The Best concept - Dance & Levis
1997- The Best activity to create brand awareness - The "May-Eden" waiters marathon
1998 - The Best multidisciplinary promotional campaign - Ariel
PROMARKETGROUPM
The
Live Marketing Agency

9. The international Globes awards
1995 - The multidisciplinary promotional campaign
2001 -
The Best multidisciplinary promotional campaign
The cellular championship SMS, Cellcom
The Best use of new communication strategy - Cellcom SME
The Best activity to create brand awareness - The cellular championship SMS, Cellcom
2003 -
The Best marketing event - Fairy
The Best use of advertising - Fairy
2004 - The Best marketing event - Coca-Cola Music village
And dozens of other awards in the local Israeli Globes awards competition...
PROMARKETGROUPM
The
Live Marketing Agency