Why mobile is the future of eCommerce

1. WHY BUSINESSES
WHO THINK
“MOBILE-FIRST”
SUCCEED
Presented by

2. Presented by
Mobile is the future of commerce.
That's why eCommerce success depends on switching to a “mobile-
first” mindset. In fact, last year more than 50% of time spent on the
web was spent on mobile devices, while mobile purchases
reached about 30% of total eCommerce!
In this presentation we’ll show you why
and how businesses are succeeding by
making mobile a top priority.

3. The Mental Shift to Mobile-First
On average, between 20%-50% of traffic to a site
comes from mobile devices. This isn’t surprising
considering 90% of consumers own a mobile device.
Mobile devices are now the the go-to device for
browsing the web and content consumption.

4. The Mental Shift to Mobile-First
The whole structure of the website, the content delivery
and content itself all needs to be considered.
Thinking mobile-first in your content ideation will go a
long way. It will help you to avoid a lot of potential
missteps later in the process, and guide you to an
effective experience.

5. The Mental Shift to Mobile-First
Considering all formats in an early phase is also key for
content creation. For the marketers, writers, and
designers alike, envisioning how text and graphics will fit
in mobile contexts can yield better-tailored content, and
reduce the amount of retrofitting needed to make the
content optimally consumable on different devices.

6. Steve Jobs was right when he said that we were
entering a "post-PC era."
Gartner predicts that by 2018,
more than 50% of users will go to a
tablet or smartphone first for all of
their online activities.50%
Design For The Future, Not The Past

7. 3 Optimization Tips For Mobile Design:
Keep your text (and graphics) short and sweet.
Use SVGs for icons so they are not pixelated on a
mobile phone when scaled.
Place calls to action above the fold in the hero
section.
Design For The Future, Not The Past

8. It’s Not a Technology, It’s an Attitude
Rather than adapting web designs to work on mobile after
the fact, businesses need to be thinking about the special
needs of mobile devices and their users.
Businesses like Wells-Fargo are now adapting themselves
to operate in the mobile age.

9. It’s Not a Technology, It’s an Attitude
"Our biggest opportunity – but also challenge – is how to
get the organization to think mobile first. Historically,
when people have asked us, 'Who are your competitors?',
as a bank we would answer Chase or Bank of America.
Today, however, we would answer Google or Amazon."
-Wells Fargo & Co. Chief Marketing Officer Jamie Moldafsky

10. Having a strong mobile presence isn’t as simple as
offering a version of your online application on a mobile
device. Do you have a mobile strategy in place?
Our free 5-day mobile optimization email course has all
the information you need to create a mobile strategy.
Thanks for Reading!
Register Now

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