1. © 2013 Yottaa, Inc. All Rights Reserved.www.yottaa.com
Yottaa, Inc.
160 Federal Street
Boston, MA 02110
September 25, 2013
Yottaa: Accelerate Mobile
and Web Businesses
Ensure A Great Online Experience for Any Business, On Any Device, Any
Browser, Anywhere

2. Introduction to Yottaa
2
Yottaa - Mobile and Web Experience Acceleration:
Ensure A Great Online Experience for Any Business, Any Device, Anywhere
Yottaa powers $1.4B/year online business for
PCMall (NASDAQ: PCM), an E-commerce
leader that selected Yottaa after an extensive
evaluation
A global giant in chemical and healthcare,
uses Yottaa to power many of its global
brands
UK government uses Yottaa to optimize and
protect its website and mobile experiences

3. Business Impact of Performance
Source:
4.3%in REVENUE
2seconds
slower
Pages that were…
DROP
Source:
2.2seconds
improvement in
landing page speed
INCREASED
DOWNLOADS
15.4%
by
60% faster
INCREASED
DONATION
CONVERSION
Making
Barack
Obama’s
website
14%Source: Barack Obama website
Source:
1
second
delay
causes an
11%in PAGE VIEWS
1
second
delay
causes a
7%in CONVERSIONS
1
second
delay
causes a
16%in CUSTOMER
SATISFACTION
DROP DROP DROP

4. Growth of Webpage Footprint and Number
of Requests (1995 to 2012)
(Sources: Demenech 2007, Gomez 2008, Charzinski 2010, Souders 2012)
The Paradigm Has Shifted…
5
Ajax/HTML5
becomes
mainstream
Explosive Growth of
Browsers and Devices
Now (2010+)
Then
(2000-2007)

5. Yottaa Intelligently Sequences App Delivery
Sources: Yahoo Exceptional Performance, Google 2012, Yottaa/HubSpot Study
Geo
latency:
2-3 sec
TCP latency:
1 sec
Back-end
latency
Page content:
1-2sec
Page request
chattiness
Geo latency:
1-2 sec
TCP latency:
1 sec
Back-end
latency
Page
content:
1-2sec
Page request
chattiness
Back-end
latency
Geo
latency:
3-5 sec
TCP latency:
1-2 sec
Page
content:
4-6 sec
Page request
chattiness
2-3 sec
MidmileLastmileBrowser
Then (1998-2010) Now (2012 and Beyond)
Optimize: transform web
content for browsers, devices
and CDNs
Back-end
latency
Geographic
latency:
3-6 sec
TCP latency:
1-2 sec
Page content:
1-2sec
Page request
chattiness
MidmileLastmileBrowser
Back-end
latency
Geo
latency:
2-3 sec
TCP latency:
1-2 sec
Page content:
1-2sec
Page request
chattiness
DSA: Tune TCP/IP
to accelerate dynamic
content
Delivery: CDNs such as Akamai Transformation: Yottaa
CDN: Cache static
content to reduce
delivery latency
Avg page size: 90KB
Request/page: 20
Domains/page: 1
Page load time: 7.5 sec
Avg page size: 1MB+
Request/page: 100+
Domains/page: 14
Page load time: 6.8 sec, 10.2sec (m)
Rewrite
content
Reduce
requests
Federate
CDN
InstantON

6. Reduce Web Application Payload
• Larger sites take longer to load
• Modern web components add weight
– Fonts
– Images
– Audio
– Video
8
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
< 300 KB 300-600 KB 600-900 KB 900-1200 KB 1200-1500 KB 1500-1800 KB
Load Time by Page Weight

7. Base resolution
(300 x 200 px)
Retina/HD resolution
(600 x 400 px)
Jpg compression 80 / 21 kb Jpg compression 31 / 16 kb (75% of base)
Page Weight vs. User Experience
Image Resolution: Can you spot the difference?
9

8. What is Minification?
Popular sites gain 10% - 30%
performance by minifying
code
10
Standard Code
<p>Lorem ipsum dolor sit amet.</p><ul><li><a href="#"></a></li><li><a
href="#"></a></li></ul>
Minified, Optimized Code

9. Case Study
Challenge: 1.4 MB page, heaviest 20%
Goal: Increase traffic & conversions, incl. mobile
Solution: Reduce Payload & Requests 41%
Results: 53% faster loads, increased traffic 100%
“With Yottaa turned on, the Big Train site just flies on
mobile devices.” Jim Wendt, eCommerce Marketing
Manager
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Read more: http://bit.ly/18rHt1N

10. Reduce Asset Requests
• Combine files and control sprawl
• Modern web applications rely upon 3rd parties
– Tracking Tags
– Fonts
– Images
– Audio
– Video
12
0
2000
4000
6000
8000
10000
12000
14000
< 10 10-20 21-30 31-40 41-50 > 50
Load Time by JavaScript Request Count

11. How Can You Reduce Requests?
• Minimize DNS lookups
• Minimize redirects
• Combine external JavaScript
• Combine external CSS
• Combine images using CSS sprites
• Optimize the order of styles and scripts
• Avoid document.write
• Avoid CSS @import
• Prefer asynchronous resources
• Parallelize downloads across hostnames
13

12. CSS Sprites and Calling Images
Include multiple images in a page using only a single
HTTP request with no JavaScript
14
Example Sprite w/Reference Grid Mobile Benchmark: DataURI vs. Sprite

13. Making Due: CDN, ADN and FEO
Client
Web
Server
Server page
Processing
World Wide Web
1. Client requests
a dynamic page
2. Server returns
the Dynamic
page
Page
Rendering and
Processing

14. InstantON™: A Breakthrough Innovation
Yottaa InstantON™ accelerates dynamic applications
in ways never possible before:
Client
Web
Server
Network
2b. Yottaa requests
the page from the
web server
2a. Yottaa immediately
returns a partial page
from its cache
1. Client requests a
dynamic page
3a. Server returns
a new page3b. Returns page delta and
client processing
instructions
Page
Rendering and
Processing
Server page
Processing
Page
Processing
Partial
Page
Delivery
Page
Delta

15. E-Commerce Case Study
17
$1.4B e-commerce company (NASDAQ:
PCM), selected Yottaa after an extensive
evaluation of many vendors
OnSale.com (with Akamai) OnSale.com (with Yottaa)
35%
Loads
Faster by:
62%
Accelerates
Start Render by:
Reduces
Requests by:
80%
Offloads
Server Load by:With Yottaa:
WWW.ONSALE.COM
68%

16. Real-world Example
18
Challenge: Slow 3rd party content loading
Goal: Improve user experience, site speed
Solution: Sequence social content rendering
Results: 53% faster loadResults: 53% faster load

17. Real-world Example
19
Challenge: Slow page rendering impacts conversions
Goal: Improve page load time, engage more users
Solution: Optimize images, sequence content
Results: 4x faster load!Results: 4X faster load

18. Yottaa’s Unique Application Sequencing
Intelligent application optimization & delivery takes
your site further than simple CDN acceleration
• Server Side Optimizations
– InstantONTM technology accelerates page rendering
– Dynamically sequences static and dynamic content delivery
• Middle Mile Optimizations
– Hybrid, federated CDN
– Integrate with existing CDN solution or migrate fully to Yottaa
• Last Mile Optimizations
– Reduce payload and requests, parallelize processing for all content
– Dynamic compression and responsive image support
• Browser & Device Optimizations
– RapidTagTM display sequencer renders above-the-fold content instantly
– Transformer technology modifies page content for optimal rendering
21

19. Presence Intelligence™ Technology
End-to-End
Optimization
Infrastructure
Awareness
Geographic
Presence
Last Mile
Network Presence
Device & Browser
Presence
Data Center Middle Mile Last Mile Front End
In-page
Visibility
User Interactivity
Application Streaming
InstantON™
Transformer
Responsive Image
RapidTag
Display Sequencer
CDN Federation
IP Anycast
DNS & Edge
Federated Delivery
(Real-time CDN Balancing)
Autoprovisioning
& Management
Cloud Firewall
Traffic Analytics
DDOS
Protection
Origin Shield
Front End Optimization
Reduce Requests
Reduce Payload
Increase Parallel Processing
Deep Insight
Real Browser
Monitoring
Mobile
Monitoring
Key Pages &
Transactions
CMS Platform
Integration
eCommerce
Platform
Integration

20. In Summary
• Rule of thumb: Less is more
• Take a measured approach
– Plan
– Develop
– Test
– Prioritize
– Optimize
– Iterate
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21. yottaa.com/sign-up-for-a-11-discussion-of-yottaa
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