In this presentation, you''ll discover our simple but powerful email marketing system for Shaklee distributors, Freedom Mail. http://www.yourfreedomproject.com/email-marketing-101-for-shaklee-distributors/

2. Your biggest challenge:
2
Not enough PV at the
end of the month.
Why is this?
Not enough members & distributors buying.
And the people you do have, aren’t buying
enough products.

3. Your biggest challenge:
3
How can we fix this?
We need to increase sponsoring
and increase product consumption.
How?
By improving our ability to follow up
with our leads and prospects.
And to improve the quality and frequency of how we
promote to, and educate our entire organization.

4. 4
1. Attract traffic & capture leads
3 Keys to Success in Shaklee:
2. Follow up and convert leads
3. Train and duplicate
Promotional campaign
& Lead Capture Websites
Email Marketing
& Conversion process
Email Marketing
& Training Center
Key tools needed

5. The Big Picture

6. 6
The big picture – How it all fits together
Traffic sources
Lead Capture Sites
Email Marketing System
Conversion process
Training Center

7. The History of
Email Marketing

8. Seven years later, the first
email marketing campaign
was created and generated
a total of $13 million in
sales!
8
The first email was sent in 1971,
History of Email Marketing

9. 9
Timeline
History of Email Marketing
1996 – Hotmail is first free web
based email service.
1978 - 1st email marketing
campaign sent to users via Arpanet.
1998 – Data protection act
created to ensure all email
marketing included an opt-out. 2003 – Can Spam Law
introduced setting regulations for
commercial emails.
2012 – 40% of marketing emails
were opened on a mobile device.

10. 10
Timeline cont.
History of Email Marketing
2013 – Industry research
reveals 53% of marketing
professionals agree email is still
their most effective marketing
tactic.
2013 – eMarketer reports those
taking advantage of automation
have seen conversion rates as high
as 50%

11. Why Email Marketing?

12. 1. Everyone uses email.
2. Email is personal.
3. Perfect for follow up.
4. Email scales as your business grows.
5. You can control who sees your messages.
12
5 main reasons it’s so effective:
Why Email Marketing?

13. 13
Ian Brodie author of the book
Email Persuasion says:
“Email is, without doubt,
the most powerful
marketing tool available in
business today.”

14. When the Direct Marketing Association studied
the effectiveness of various types of marketing,
Email came out way on top with a
return on investment of around 41 to 1.
Nearly twice that of any other approach.
14
It’s still the number 1 marketing tool!
Why Email Marketing?

15. Distributors using email marketing
averaged 2x – 4x more sales
than those who do not use it.
15
Why Email Marketing?

16. 16
And here’s what Robert Coorey, author of the book
Email Marketing That Sells, says:
“Why do I love email marketing so much?
Because most people are addicted to checking their email.
That’s why it’s so good!”

17. When data analytics firm Custora published the
results of their 4-year study into the online buying
patterns of over 72 million customers across 14
different industries,
they showed that over 40 times as many
purchases came from links in emails
than from Facebook or Twitter.
17
Why Email Marketing?

18. This is why
“Fortune is in the Follow up!”
18
Most people don’t
buy or join on the spot.
Why Email Marketing?

19. 19
We want to improve how many
leads we can convert
into members & distributors.
So we need to improve follow up.
Why Email Marketing?

20. 20
We want to build an audience
we can repeatedly market to.
Why Email Marketing?

21. Using an email marketing system
allows you to build an audience.
21

22. This happens when your
potential candidates
opt-in to your lead capture websites,
or you add your members and
distributors to your system.
22

23. When you build an
audience that you can
repeatedly communicate
with, you’ll sponsor more
and your customers will
buy more.
23

24. 24
ExactTarget says:
“The greatest online marketing tool ever created is the
email autoresponder.
Never before have you ever been able to have a personal
communication instantly with so many people around the
world.
The only cost you have with email marketing is the monthly
fee you pay your email platform.”

25. 25
We want to build
Why an Email Marketing System
Know, Like and Trust
with our prospects & clients

26. 26
We don't want to allow
leads we can't
connect with over the
phone to slip away.
Why Email Marketing?

27. An email marketing system
can solve this challenge.
27

28. Is it right for
Networking Marketing?

29. 29
Considering that our number 1 job is to be the
marketing arm for Shaklee….
Well we are Marketers after all!
Why wouldn’t we want to use one of the
most powerful tools for marketing ever
created in history?
In fact, our mission is to create tools and training
that empower you to be better, more effective
marketers.

30. 30
All the top leaders in Networking Marketing use lead
capture and an email marketing system.
The big players use it…
2. Follow up and convert leads
3. Train, duplicate and upgrade
Randy Gage

31. 31
The big players use it…
Ray and Jessica Higdon, who are some the top
leaders in their company use email marketing.

32. 32
The big players use it…
Eric Worre has grown his list to over 300k
subscribers and Facebook fans using email.

33. 33
The big players use it…
Sarah Robbins has become one of the industries
most successful network marketers using email.

34. 34
Sadly most network marketers don’t have any
sort of email marketing strategy in place.
In fact, if you look at the websites of all the
social media gurus you’ll see just how powerful
email marketing is by the prominence they give it.
Your email marketing
system
Convert fans into
email contacts

35. 35
Mari Smith the “Queen of Facebook” focuses on
getting people OFF Facebook into her email list.
Along with Amy Porterfield, Melanie Duncan…

36. 36
Some Networkers use
digital newsletters however….
Digital newsletter systems are great for
those interested in focusing on direct sales,
however they can’t compare with the potential
a complete email marketing system offers.
A full featured email marketing system
allows you to send digital newsletters
and a whole lot more!

37. 37
Does this mean we’re internet marketers?
Are we going to just start sending emails?
No! We want our emails to support our classic
method of building and maintaining a
Network Marketing business.
Now we just have a better way to support and
automate our follow up and we can educate and
connect with more people, more efficiently.

38. 38
The sequence is still essentially the same!
1. Find prospects to talk to
2. Present to our prospects
3. Train our new builders & educate our members

39. What can you use it for?

40. 40
What can you use it for?
 Inviting people to your events & webinars.
 Educating your entire organization about new
products.
 Updating your business builders about
promotions and business issues.

41. 41
What can you use it for?
 Orientating new members.
 Following up with leads you acquire from
vendor shows / fairs.
 Following up with online leads.

42. 42
1. Your business leads.
2. Your product leads.
3. Your distributors.
4. Your members.
Who should I email?

43. What you need

44. 44
Lead capture website
Follow up emails
A lead magnet
Conversion process
E-book Video Membership

45. How it Works

46. 1. Promote your lead capture site
- Use Facebook, Newspapers, Word of mouth, Blogs etc.
46
2. Build your list
- Add your Shaklee members & keep doing step 1 consistently
3. Email your list weekly
- Invite to webinars, share great content, offer promotions
*Call your contacts!
- Remember we’re always trying
to connect to give live presentations
not just email our list!
How it Works

47. 1. Attract traffic
47
Capture leads
Classroom 1 Classroom 2 Classroom 3
New Builders
2. Convert leads
3. Train and duplicate
Emails follow up automatically
How to prospect for builders with email marketing

48. 48
They buy
180
Webinar
Invite to
a webinar
Easily import your Shaklee members
(we can help!)
Add to 180
follow up
campaign
They re-order!
How to use emails with webinars to create sales

49. 49
They buy
Visit your
Shaklee PWS
Day 1
Send a broadcast
educating about the
power of Muscadine
Grapes in Vivix
Day 7
Send a broadcast
sharing top 6 health
benefits of Vivix &
testimonials
Visit your
Shaklee PWS
How to create sales with email marketing

50. 50
1. Visitor Opts-in from
your lead capture site
2. System captures the
info your lead submitted
How to get people into your system

51. 51
3. Systems starts sending series of emails (Auto responder)
Leads stay
connected,
they’re
reminded
& educated
How it Works

52. 52
4. You create 1 time broadcasts (Regular Campaign)
Leads stay
connected,
they’re
reminded
& educated
How it Works

53. Here’s where it gets powerful
53
Freedom Mail is integrated with our
powerful marketing and 3 step sponsoring system!
Email marketing Contact manager

54. And you can forget the tech stuff!
54
As powerful as the system is, it’s still super easy to use
because we do the hard tech stuff for you!

55. Beautiful emails

56. 56
Personalized to build
know, like & trust
Encourages them to
friend you
Encourages them to
like your fan page
Can Spam compliant

57. 57
Build credibility and value when
you can educate your prospects
on our industry.

58. 58
Create curiosity & re-awaken
dreams when you can tell the
whole Shaklee story!

59. 59
Improve your success
helping people discover
Shaklee 180!

60. 60
Find product clients
with the Health Secrets
Lead Capture site!

61. 61
Increase PV with
Your Wellness Project
resource center!

62. 62

63. Our Strategic Partner

64. 64
Shaids has been creating Shaklee literature
and other sales aids for over 10 years.
You’ll be excited to know they will be creating
emails for your product related campaigns!

65. 65
Content written by SHAIDS
will be included in
your Freedom Mail account!

66. Does it duplicate?

67. 67
So why don’t more people use
email marketing systems?
Because they’re incredibly hard to set up,
configure and deploy.
You have to design and deploy the lead capture
websites, install the web forms, write the emails,
design and code the emails, create the lead magnets;
PDF, videos etc. and ensure it all works.

68. 68
Remember in Network Marketing, it doesn’t matter
what works, it only matters what duplicates…
Setting up your own lead capture pages, creating
emails and configuring systems
just doesn’t duplicate.

69. 69
Introducing Freedom Mail

70. 70
Freedom Mail
has 2 main parts
Part 1.
The pre-built campaigns and pre-written
emails that WE write, design, code and
integrate into the system for you.
*These connect to all the lead capture websites
and our powerful marketing system.

71. 71
Freedom Mail
has 2 main parts
Part 2.
The standard features that you can
extend and customize for your own
campaigns and broadcasts.
*We’ll also help you set these up if you like.

72. 72

73. 73
Features Overview

74. 74
Features Overview

75. 75
Features Overview

76. 76
Features Overview

77. 77
Features Overview

78. 78
Create Contact Lists
Create Unlimited Lists
Email your
Prospects
Email your
Builders
Email your
Members

79. 79
Ideas for emails to send
1. Invite to weekly product / business call
2. Invite them to like your fan page
3. Share product updates – Great after the convention!
4. Share info focusing on a single topic about a product
5. Share a Shaklee video you like
6. Offer new product promotion
7. Offer product of the month

80. 80
Make them personal.
Keep it simple.
Start off with a few sentences of what you’ve been doing.
Share why you wanted to email them about this topic.
- How you think it would benefit them
- Why it mattered to you
Write like your talking to your friend. Not salesy and promotional.
You’re trying to educate, inform and help them.

81. Why Freedom Mail?

82. 82
Freedom Mail is:
Network Marketing Friendly!

83. 83
Freedom Mail is:
Network Marketing Friendly!
Popular systems that DON’T allow you
to use it for Network Marketing (MLM)
Constant Contact
CONSTANT CONTACT® PROHIBITED CONTENT AND COMMERCE STATEMENT
Provides, sells or offers products, services or content frequently associated with spam, such as:
Online and direct pharmaceutical sales, including but not limited to health and well-being products,
Work-at-home offers promoting "get rich quick," "build your wealth" and "financial independence;"
Pyramid schemes or multi-level channel, network and/or referral marketing (MLM) businesses used for prospecting or recruiting;
Mail Chimp
Emma
Active Campaign
Contactology
iContact
Mad Mimi
And more…

84. Simplicity
It’s incredibly simple to set up,
create messages and stay
connected with your contacts.
84

85. 85
1. It’s MLM friendly.
Why Freedom Mail?
2. It works even if you don’t know how to use it.
3. Everything is built in.
4. It’s customizable and extendable.
5. It’s user friendly and simple to use.
6. It has powerful analytics.

86. 86
1. Connected to your lead capture sites out of the box.
Freedom Mail VS Shaklee’s back office
2. Comes with pre-written emails, we update for you.
3. Easier to Navigate.
4. Can’t add a new person to an existing campaign.
6. Our support.
7. It has a dedicated email delivery team.
8. It’s a dedicated email marketing platform.
5. It’s an Autoresponder unlike Shaklee’s mailer.

87. 87
1. Your ISP will throttle when you send to large lists.
Freedom Mail VS Outlook, Gmail etc.
2. Can’t automate campaigns.
3. Hard to personalize.
4. Very hard to get reporting.
6. You have no support.
7. Your ISP could cancel your internet service.
8. It’s designed for person to person not 1 to groups.
5. Only good if you’re sending in very small batches.

88. 88
Here’s what they’re saying

89. 89
Here’s what they’re saying

90. Just imagine…
90
When Shaklee launches their new products
at this years convention,
and you’re able to send a broadcast to your
entire organization and all your leads and
10 of them purchased over 100PV!

91. Freedom Mail Promo

92. 92
Online Business lead capture site
Comes with Personalized Beginners Guide E-book
and first 2 months are free
(This will be priced at $67 and $3.95 mo.)

93. 93
(This will be priced at $67 and $3.95 mo.)
The 7 Big secrets to losing weight lead capture site
Comes with Personalized E-book and PPT presentation
and first 2 months are free

94. 94
Pre written emails for ALL the lead capture sites we offer

95. 95
Weekly product
focused emails

96. 96
Where it all comes together!
Personal Branding Hub Site

97. 97
Your Hub site will be where it ALL comes together!

98. 98
Your Wellness Project (Free upgrade when we bring it online)
Your Wellness Project resource center

99. 99
Free Installation

100. 10
0
Special Freedom Mail pricing

101. 10
1
Contact
Limit
Regular
Pricing
Special
Pricing
You
Save
500 $12 $12
1000 $24
$15 $9 a month
2500 $36
$29 $7 a month
5000 $56
$49 $7 a month
10 000 $100
$69 $ 31 a month
LIFETIME SPECIAL FREEDOM MAIL PRICING

102. 10
2
Just
Improve Follow Up & Increase Sponsoring
Get all the goodies for the bundle price
Your 1st
month

103. 10
3
What you’d normally pay for all this
2 extra lead capture sites with e-books
$67 Beginners guide to an online business
$67 7 Big Secrets to Losing Weight
$24/mo. Freedom Mail with 1000 contacts
Pre-written emails
$5000+ 90+ professionally designed emails
Copywriters charge $60/hr. each email can take several hours to write & design
$24/mo. Weekly product oriented emails
$25 Installation & Support
$5208

104. 10
4
Just
Your 1st
month
All you pay today is
Your total cost is
just $49 a month
for everything on your
3rd month

105. 10
5
Lock in at the best price now!
We will move the price up
to $59 a month after this special
promo ends.

106. 106
Here’s a recap of everything you’ll have:
3 Step sponsoring and training system
- Contact manager
- Training center
- Online business classrooms
4 lead capture sites & Personal branding hub site
- Mini-Office Outlets LCW
- Beginners guide to an online business LCW
- Big Secrets to Losing Weight LCW with eBook, PowerPoint & webinar reg. pages.
- Simple Secrets to Health
FREE lifetime upgrades
As we bring new lead capture sites online you’ll get them for free.
Lowest price on Freedom Mail for LIFE!
Pre-written emails for ALL our lead capture sites

107. 107
Check out our pricing in comparison:
Emma which offers custom designed email marketing is
$45 for $2500 contacts – You pay only $15 a month!

108. 108
Check out our pricing in comparison:
Infusionsoft offers email marketing, contact management starts at $199
a month! And you have to create your own websites, emails etc.

109. 109
Check out our pricing in comparison:
Hub spot offers email marketing, contact management starts at $200
a month! And you have to create your own websites, emails etc.

110. 110
• 3 Step sponsoring and training system
• 3 lead capture sites
• FREE lifetime upgrades
• Lowest price on Freedom Mail for LIFE!
• Pre-written emails for ALL our lead capture sites
• Weekly product oriented emails
• Personal branding Hub site
All for just $117 1st month
Here’s a recap of everything you’ll have:

111. 111
www.myFreedomMail.com
Visit the link below to get in
on this limited time offer!