Grab Consumer Attention with Minimum Marketable Events
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This slidedeck explains what a minimum marketing event is, gives three examples of an MME, and explains the types of consumers who are impacted most by MMEs. Included in this presentation are three communication tactics to promote MMEs.
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Grab Consumer Attention with Minimum Marketable Events
- 1. Grab Consumer Attention with Minimum Marketable Events June 24, 2015
- 2. Today’s Speaker Rodger Johnson Digital PR Consultant Founder, Socially Relevant BRIEF HISTORY 1. Worked with a Fortune 100 medical device manufacturer to launch its global social media initiative 2. Worked with Hollywood stars to launch social media programs around their book. 3. Worked with global publishing company to refine author publicity social media services. 4. Managed communication for a wealth management firm. We turn conversations into relationships
- 3. What Is a Minimum Marketable Event Minimum Marketable Events are moments where your company showcases how you’re solving real problems customers are experiencing everyday. Some examples: • Product updates. • Partnerships that enhance your product or service. • Showcasing how customers are using your product. • (What insights have they learned you can share with others).
- 4. Examples of Three MMEs: Product Update • Product Update • VERO released three updates June 18 to its email tool • Emojis (for fun only) • File attachment • Better segmentation Capturing emails at every turn
- 5. Examples of Three MMEs: Partnerships • LeadPages partnered with SamCart, which helps businesses by curbing abandon carts online. Tactics • People using LeadPages sell things, and abandon cart is a top reason for lost revenue, see the connection? • The deal was for 6 months of FREE SamCart
- 6. Examples of Three MMEs: Showcasing • Showcasing how customers are using your product is nothing short of a case study or new insight into how a product or service can be used, but they are still marketing moments. LeadPages • Chet Holmes International automated their sales department with landing pages.
- 7. Keeping Your Customers Engaged (And Attracting New Ones) Everyone likes something new. -- Seth Godin
- 8. 3 Tactics to Market Your MME Communicating can be different for each situation and organization, so use what works for you. What’s working: 1. Webinars help you connect with your clients and prospects in real-time (and it can drive immediate interest in your MME). 2. Blogging offers you a platform to extend and share your MME (and offers a platform for people to comment). 3. Video give people a more rich experience than blogging (and this can drive more excitement than text).
- 9. How MMEs Grow Your Business MMEs can grow your business in a number of ways: • Skeptics need proof to make decisions, so showcasing a case study will give that proof. • Worriers need to social proof to make a decision, so reading about someone else’s success story provides that assurance. • Procrastinators will likely hold back unless there is a time limit, so a limited-time partnership motivates them to action. This type of engagement is designed to convince those people close to making a purchase commit to your product or service.
- 10. Questions for Rodger? Send them Using the Chat Panel Want to Talk More with Rodger? rodger@sociallyrelevant.us 317-908-5850 www.sociallyrelevant.us We turn conversations into relationships