The document discusses Indonesian youth and their role in politics and culture in 2014. It notes that youth played a big role in the country's presidential election through creating online content and volunteering. It also discusses some of the trends and issues that engaged youth in 2014, such as certain hashtags, movies, public spaces, cameras, and social media. Youth were active in politics and influencing popular culture through new media platforms and creative expression.

1. Writtenby:TaraTalita

3. It’s undeniable that 2014 was the year of politic when the nation
voted their 7th president. Youth and their political movement
played a big role in the process.
From the early time of campaign, both candidates had a strong
fanbase, especially young people called `relawan` (volunteers).
They started to make an uploaded youtube video, mini seminar,
social event, creating hashtag and of course the meme ‘war’
Indonesian youth are very good at this. The quickest pictorials to
surface and the fastest to be shared were those which were
smart and funny. Those with generous amount of humor are the
fastest to go viral.
The challenge now that the government should accommodate
this youth energy and turn it into a valuable asset, not only to
critize the new governance, but also as a part of nations
development in terms of social, culture and creativity. .
“I think the presidential election has been more lively and
creative thanks to these movements and creative memes,” –
Rendy @imandita (politics meme creator)
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4. #ShameOnYouSBY
What?
A hashtag of expressing anger
toward the former Indonesian
President, SBY
Why?
SBY was considered a “killer”
to democracy system in
Indonesia by letting his party
walked out during the voting
of “direct election” draft law
#Bendgate
What?
Refers to the widespread online
rumor about a potential durability
issue of iPhone 6
Why?
Several users reported that their
devices were bent within days of
purchase, presumably due to its
slim design. The rumor was
instantly picked up by many gadget
reviewers and tech bloggers.
#KabarGembira
What?
Translated:
#GoodNews, it’s
actually a glimpse of a
vitamin “Mastin”
Advertising jingle
Why?
The song was so
catchy with cheerful
lyrics and funny
gimmick
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5. I talked about the phenomenon of Ridwan Kamil,
Bandung City Mayor in my previous 2013
kaleidoscope; how he was voted by mostly youth
voters and his good approach to engage the youth
community
In his second years of being the head of Bandung
city, he already created some cool public spaces
for youth to hangout. His latest creation was
“Taman Film” (a movie park), located under the
hustle flyover of Bandung street.
The capacity is for 500 people. Every weekend
they can watched hollywood or local movies
without any charge, how cool is that!
This is what youth actually need. The open public
space, where they can hangout other than going
to the mall.
www.enterthelab.com

6. 2014 was still a year of photo culture,
not only the photos but also the camera.
In 2013 DSLR camera was trending and
youth owned it even when they were not
a real photographer.
There’s a new camera trend;
GoPro Camera.
It’s small, light, waterproof, stylish, good
picture quality, basically any youth who
loves taking picture while travelling
would certainly love this.
This camera is not a mainstream camera,
it’s more like a ‘hipster’ product, and
that’s why youth loves it more.
www.enterthelab.com

7. Ever imagine there`s a cool hangout spot in a traditional market? Yes you read it right, in Pasar
Santa, a well known traditional market in Kebayoran area. On its 3rd floor, is now open stores like
vinly, vintage store, vape, books, indie album, fashion outlet and a coffee shop, basically a hipster
typical items. “when mall is too mainstream” is the philosophy described here.
One of the new attracting tenants is ABCD Coffee (ABCD stands for A Bunch of Caffeine Dealers).
Open last June, their concept is very unique; not only we can learn how to be a `barista` but also
we can pay the coffee according to our own appreciation of its taste. To market their products,
the owner use social media with hashtag #ngopidipasar
It might be the indication of a new social occurrence, where “Nongkrong” could be back into the
public space and not segmented anymore.
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8. IKEA presence in Indonesia has long been awaited by
the young families of middle and upper-class
economy. IKEA became a reference for many young
families because of the minimalist trend that now
dominate many spaces and architectural design in an
urban environment.
It sure did not take long for Ikea to introduce himself,
as he was introduced by his fans for a long time.
Especially by those who frequently travel abroad.It is
a smart move for IKEA to retain natural
communication and organic patterns with its
audience, which utilizes the fans to introduce their
products.
One of the steps that have been taken by IKEA is
collaborating with leading fashion bloggers Elle and
Jesse Yamada to promote their new giant store. An
appropriate steps!
Source: M. Faisal
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9. Bekasi, a sub urban city verged with Jakarta was bullied sporadically on social
media because its far location, heavy traffic and the heat of the sun. netters
created Meme towards Bekasi.
This phenomenon was considered a geographical bully. Usually, geographical bully or
“awareness” in Indonesia happened “offline” in sub urban or rural city, but now
played by middle class in urban area with “online” medium.
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10. As we know that Line is one of the chat-base
applications in smartphone. In Indonesia market, the
favorite chat apps are still BBM (blackberry messenger)
and Whatsapp, because of their massive users.
Line`s latest campaign was making a mini drama of Ada
Apa Dengan Cinta (AADC) the movie, right after it was
aired 12 years ago, still with the original casts. AADC
was a huge hit back then, it was a part of 90s pop
culture, even the punch line dialogues, the songs and
the poems are still remembered until now. The fans of
Dian Sastro (Cast of Cinta) and Nicolas Saputra (Cast of
Rangga) went crazy with this short mini drama; they
promote it massively on path and twitter because they
feel that they are a part of that momentum.
A smart engagement move from Line to ‘satisfy’ the
fans’ curiosity and rekindle that `historical` memory of
90s youth.
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11. Today’s generation of youth are more
informed, more mobile, and more
adventurous. They loves experiment with the
new – and travel is no exception
Recent research by world tourism
organization predict by 2020 there will be
almost 300 million youths trip per year.
Why they travel? Many factors such as they
followed what they called “celebrity twit” on
twitter who hired by tourism board, so youth
inspired by his / her story while travelling.
They also read travel book for youth like
“Naked Traveler” or “The Journeys”, written
by young traveler as well.
That’s why we could see some
accommodation or hotels designed for youth
like Artotel in Thamrin Jakarta, or Lokal ID in
Yogyakarta. Airbnb, accommodation service
network also showed that the users of their
service are mostly youth.
www.enterthelab.com

12. Af the end of 2014, we got many good movies, one
of them is Japanese famous cartoon series; Stand
by Me Doraemon.
For kids in the 90s and early 2000s, we all know
that Doreamon is one of our first anime that we
ever saw as a kid.
Now these kids are youth and this movie is really an
emotional roller coaster of happiness and sadness.
It is a reminder of our glorious childhood who
excitedly woke up every Sunday morning to watch
Doraemon in RCTI.
After almost 1 month aired in Blitzmegaplex
(Indonesian cinema), the audience reached 1
million viewers. As we could see from the pictures
the lines in the cinema to watch Doraemon were
not kids but young people and adult. Doraemon
will always be in the heart of its loyal fans.
www.enterthelab.com

13. Unless you're making an active decision to disconnect this
holiday season, you've probably seen a flood of Facebook
"Year In Review" posts, a sort of digital card highlighting the
biggest moments of 2014, algorithmically customized for each
user.
The default tagline for the posts is "It's been a great year!
Thanks for being a part of it.“
Not everyone actually had a great year. For some users, the
prompts to view their own digital year in review may dig up
embarrassing or even painful memories
In the case of Eric Meyer, Facebook's algorithm brought back
painful memories -- and prompted the company to apologize.
Meyer, a Web consultant, lost his 6-year-old daughter,
Rebecca, in June. When Facebook showed him his suggested
year in review, his late daughter's photo was at the center.
Also in some cases, youth complaining because it showed photos
of their ex.'s.
So do you love it or hate it?
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14. Find more about Indonesian
Youth trends, data, & insights:
www.enterthelab.com
Contact us
Tara.talita@gmail.com
faisal_sii@yahoo.com
Youthlab is the first factory and repository of
Indonesian youth insight, compromised of
multi-talented youths of various background,
the research and consulting company helps
corporations and organizations create precious
connection with the fickle yet precious market
segment.
Through ethnographic research, online
tracking, creative focus group discussion, and
other means, we help you create a dialogue
with the youths of Indonesia in the most
efficient manner.
We’re Here to Make that happen for you
Report By Youth Laboratory Indonesia