The Champions 2012 Strategic Plan is finally launched! Together with the Young Champions (students) from UCSI, Swinburne University of Technology, UiTM Kota Samarahan, UNIMAS, Technology College Sarawak, FTMS Kuching, Limkokwing University, INTI UC & SEGI College - The Champions is set for yet another exciting year ahead. Dubbed as the Year of Awesomeness, 2012 promises to triple up the excitement, awesomeness and growth of young people in East Malaysia. To learn more about The Champions or to find out how you can Support our cause, kindly contact Zhen Cui (ZEN) at zcf.zen@youthworks.asia or +6012-944 8163. Copyright © 2012. All RIghts Reserved - Youth Works Asia (The Champions) - Confidential & Proprietary.

1. IF
YOU’RE
READING
THIS
YOU
F
TRE
PART
O
A HIS
AWESOMENESS
read y?!
COPYRIGHT
©
2012.
YOUTH
WORKS
ASIA
(THE
CHAMPIONS)
-­‐
ALL
RIGHTS
RESERVED
-­‐
CONFIDENTIAL
&
PROPRIETARY.

2. Our mission is to empower millions
of young people in becoming a true
Champion of their own lives.
THE CHAMPIONS
info@thechampions.asia
www.thechampions.asia Strategic Plan 2012-2013

3. Executive Summary
About The Champions program About this Plan
Champions was established in 2011 as a result of a ‘spin- This Strategic Plan focuses on establishing the Program
off’ from the Youth Transformation Lab organized by Youth using the Champions Transformation Program as its key
Works Asia. execution model that will drive a tremendous positive
impact growth among youth in Sabah and Sarawak.
Our mission is to empower millions of young people in
becoming a true Champion in their own lives. In matching our strengths to our external environment, we
generated a set of goals for 2013 which focus on scaling
We work directly with youth aged 18-25 on the grounds to our impact on young people’s Social Capital and Economy
develop innovative & highly engaging youth development growth through greater reach, deeper impact, improved
programs which will contribute tremendously to the Human sustainability and an engaged community.
Capital development and the State’s economy growth.
In implementing this plan, Champions will develop :
Our 2020 vision is to make a global contribution to young
people’s Socio-Economic development and well-being, with - A model structure of the Champions Transformation
every young Malaysian knowing, trusting and using Program execution plan (2011-2013);
Champions Transformation Program in a Sustainable way. - A set of annual operating plans with targets and
indicators to achieve our 2013 goals;
To achieve this we keep a firm focus on building a - A set of financial forecasts to determine the resources
Sustainable Support Environment which consists of youth, required to achieve our 2013 goals;
professionals, public sectors, private sectors and non- - An operational model for delivering the annual plans
governmental organizations who care deeply for youth and (structure, management systems, learning and
their well-being. development etc); and
- A sustainability plan which includes the development of
Our ultimate dream is for a world where every young the Champions brand and new fundraising activities.
person can stand up and say “I am a Champion”.
These documents form part of this Strategic Plan.

4. A Champion’s mission : Why we care
To empower millions of young people becoming
a true Champion of their own lives
Champions’ 2020 Vision
Our 2020 vision is to make a global contribution to young people’s Socio-Economic development and well-
being, with every young Malaysian knowing, trusting and using Champion’s programs in a Sustainable way.
In Sabah & Sarawak, every youth will know, trust & use Champions Transformation Program in a
Sustainable way.
This means, youth will :
-become strong Visionaries – filled with Dreams, Hopes and Aspirations to drive Social Impact within their
community;
-be empowered Agents of Change – Purpose-Driven, Selfless and Courageous;
-be the nation’s Transformation Catalyst where they are able to give back to the Community, drive
organization growth and lead the Nation; and
-use technology to help them make sense of who they are, and connect, learn and grow like never before.
As a result, Champions will have contributed to Malaysia’s youth Socio-Economic growth exponentially.

5. “Your
'me
is
limited,
so
don't
waste
it
living
someone
else's
life.
Don't
be
trapped
by
dogma
–
which
is
living
with
the
results
of
other
people's
thinking.
Don't
let
the
noise
of
others'
opinions
drown
out
your
own
inner
voice.
And,
most
important,
have
the
courage
to
follow
your
heart
and
intui'on.
They
somehow
already
know
what
you
truly
want
to
become.
Everything
else
is
secondary.”
-­‐Steve
Jobs-­‐

6. Objective #1
To enhance the Social Capital of the young
people by developing a Sustainable Support
Environment to facilitate the social growth of
youth.
Objective #2
To increase the productivity of young people
through Human Capital development to drive
sustainable Economic Growth.

7. CHAMPIONS Strategic Plan 2012-2013
Objective #1
To enhance the Social Capital of the young people by developing a Sustainable
Support Environment to facilitate the social growth of youth.
Objective #2
To increase the productivity of young people through Human Capital development
to drive sustainable Economic Growth.
Goal 3 : Sustainability
Goal 1 : Reach Goal 2 : Impact By 2013, Champions will
Goal 4 : Community
By 2013, 1 million young By 2013, young people By 2013, Champions will
be sustainable and well-
Sarawakians and using Champions’ placed to respond to new be a community that put
Sabahans will have used programs will experience young people and their
opportunities,
Champions’ programs. positive changes in 5 key partnerships and well-being at its centre.
areas known to build the
advancements in
Socio-Economic growth.
technology.
CHAMPIONS TRANSFORMATION PROGRAM

8. INSPIRATION
Objective #1
EMPOWERMENT
To enhance the Social Capital of the
young people by developing a
CREATIVITY
Sustainable Support Environment to
facilitate the social growth of youth.
TEAMWORK
ARTS
SOCIAL
CAPITAL
UNITY
COMMUNITY
EDUCATION
LEADERSHIP
HUMAN
CAPITAL
FINANCE
LIFESTYLE
EMPLOYMENT
Objective #2
To increase the productivity of young
SOCIAL
MEDIA
people through Human Capital
development to drive sustainable INNOVATION
Economic Growth.
ENTREPRENEURSHIP

9. CHAMPIONS
TRANSFORMATION
PROGRAM
AWESOME YOUTH AWARDS (AWWYA 2012)
AWWYA2012 recognizes grassroots youth on Significance & Awesomeness.
Community Hero, Empower badge, Inspire badge, Youth4Unity award, Awesome Youth of the Year.
SOUL
HEART
RIGHT
BRAIN
LEFT
BRAIN
EDUCATION
LIFESTYLE
INNOVATION
EMPOWERMENT LEADERSHIP CREATIVITY
FINANCE
INSPIRATION TEAMWORK ARTS
SOCIAL MEDIA
PASSION DREAMS UNITY
EMPLOYMENT
COMMUNITY
ENTREPRENEURSHIP
4
PILLARS
OF
“AWESOMENESS”
-­‐
a
holisNc
development
model
for
youth.
YOUTH ENGAGEMENT STRATEGY
Campus Influencers • Community Champions • Anak Muda Sarawak (Youth Ambassador)

10. 2012
The
Year
of
AWESOMENESS.

11. 4
PILLARS
OF
AWESOMENESS
SOUL
HEART
RIGHT
BRAIN
LEFT
BRAIN
EDUCATION
LIFESTYLE
INNOVATION
EMPOWERMENT LEADERSHIP CREATIVITY
FINANCE
INSPIRATION TEAMWORK ARTS
SOCIAL MEDIA
PASSION DREAMS UNITY
EMPLOYMENT
COMMUNITY
ENTREPRENEURSHIP
a) Koperasi Usahawan
Muda Kuching
a) BreakFree 2012
b) Financial Youth
a) Empowerment a) Champions Intelligence
b) RICH Champions
Series BootCamp
c) Social Media Factory
c) Shades of Arts 2012
d) Borneo 2.0
Unconference
10,000 Youth 3,000 Youth 38,000 Youth 43,000 Youth
YOUTH
ACTIVATION
PROJECTS
*Kindly
refer
to
Appendices
for
Projects
details.

12. What’s
Awesomely
in
store
for
2012?
#1
EMPOWERMENT
SERIES
#2
CHAMPIONS
BootCamp
Every
3rd
Friday
of
the
month.
Mac
2012
&
Sept
2012
7.30pm-­‐9.30pm
3days2nights
i) To
provide
a
con=nuous
and
sustainable
i) To
iden=fy
Youth
Influencers/Leaders
from
both
exposure
via
empowering
&
inspiring
series
campuses
&
the
communi=es
to
facilitate
of
talks
by
captains
of
the
industries.
sustainable
growth.
ii) To
provide
a
social
avenue
for
youths
to
ii) To
unite
the
youth
of
Sarawak
via
Team
connect
and
learn
with
each
other.
Dynamics
&
Self-­‐Leadership
empowerment
programs.
YOUTH
EMPOWERMENT
LEADERSHIP

13. Awesome
Youth
events
in
Kuching…
MUSIC,
ARTS,
SPORTS,
UNITY,
CREATIVITY,
COMMUNITY
#3
BreakFree
2012
12
&
13
May
2012
i) A
plaQorm
of
‘connec=ons’
for
youth
to
connect
with
each
other
through
Crea=vity,
Arts,
Music
&
Sports.
ii) Establish
a
strong
sense
of
1Malaysia
unity
via
a
strong
key
focus
on
Youth4Unity
campaign.
#4
RICH
Champions
Mar
2012
&
May
2012
i) A
holis=c
plaQorm
for
Youth
Volunteerism
that
encourages
ac=ve
par=cipa=on
from
all
par=es
including
–
public
and
private
sectors.
ii) Ac=vely
develop
a
strong
sense
of
giving
back
to
the
community
with
a
key
focus
on
building
the
future
generaNons.
#5
SHADES
OF
ARTS
(V)
February
2012
i) An
opportunity
plaQorm
by
the
Youth
Kuching
Arts
&
Music
movement
to
showcase
the
local
indie
talents
in
Kuching.
ii) Chance
for
young
people
to
connect
with
each
other
in
a
healthy
lifestyle
through
arts
&
music.

14. A
year
of
Awesome
Learnings…
ENTREPRENEURSHIP
•
FINANCIAL
INTELLIGENCE
•
SOCIAL
MEDIA
#6
Koperasi
Usahawan
Muda
Kuching
i) Inculcate
the
right
mindset
into
the
youth
via
entrepreneurship
&
social
innova=on
development
programs.
ii) Drive
young
innova=ve
ideas
into
pre-­‐commercializa=on
phase.
iii) Establish
a
youth-­‐friendly
Entrepreneurial
eco-­‐system
that
allows
young
people
to
grow
their
business
ideas
with
access
to
informa=on
and
resources
(i.e
funding,
venture
capitalist,
mentors)
#7
Financial
Youth
Intelligence
Apr
2012-­‐Sept
2012
i) Educate
youth
on
Financial
Empowerment
via
highly
interac=ve
and
experien=al
workshops.
ii) Develop
a
young
community
of
financial-­‐literate
Champions.
#8
Social
Media
Factory
&
Borneo
2.0
:
Social
Media
Unconference
(October
2012)
i) Educate
youth
&
the
local
communi=es
on
the
opportuni=es
within
the
Social
(New)
Media
in
the
development
of
today’s
world.
ii) Empower
&
encourage
the
use
of
Social
Media
among
youth
as
a
career
opportunity.

15. THIS
IS
WHAT
YOU
CAN
DO
IN
THE
YEAR
OF
AWESOMENESS
:
#1
Be
a
CAMPUS
INFLUENCER
#2
Be
a
COMMUNITY
CHAMPION
It’s
easy!
3
things
:
You’re
highly
Passionate
about
the
a)
you
must
be
a
Campus
Student;
Community
&
know
you
can
make
a
b)
you
must
be
Awesomely
Crazy
&
Posi=ve
Difference.
c)
you
have
par=cipated
in
any
of
The
or
This
is
calling
out
to
all
:
Champions
events
in
2011.
a)
Exci=ng
Young
working
adults
ALL
YOU
NEED
TO
DO,
is
to
share
the
b)
Community-­‐driven
NGO
leaders
AWESOMENESS
of
The
Champions
with
c)
Influen=al
Youth
Advocates
your
best
buddies
in
campus!
#3
LEAD
a
Project/Event
(YOUTH
LEADER
VOLUNTEERS)
From
the
largest
Youth
Fest
to
the
first-­‐ever
youth
Empowerment
Series
talk,
all
the
projects/events
in
2011
were
organized
by
the
awesome
Youth
of
Sarawak.
If
you
think
you
are
up
for
the
challenge
and
dying
to
be
part
of
the
Awesome
People
in
The
Champions,
now
it’s
your
chance
to
LEAD
a
Project/Event
in
2012.
Youth
Works
Asia
welcomes
you
to
the
Youth
Leader
Volunteers
program!
As
a
Youth
Leader,
you
;
a)
Lead
a
Project/Event
of
your
choice
(refer
to
Plan),
b)
Work
&
Learn
directly
from
the
CEO
&
Youth
Team
of
Youth
Works
Asia,
c)
Stand
a
chance
to
win
an
ALL
PAID
EXPENSE
trip
to
Cape
Town,
South
Africa.
Make
2012
a
year
you’ll
remember
for
Life!
–
a
Year
of
Awesomeness!!!
*Youth
Leaders
will
be
awarded
a
Cer'fica'on
on
Youth
Project
Management
at
the
end
of
every
Project/Event.

16. To
sign
up
as
a;
If
you
have
new
ideas/projects,
any
a) Youth
Leader
event
collabora'on
with
The
b) Campus
Influencer
Champions
or
for
Campus
Strategic
c) Community
Champion
Partnership.
Get
in
touch
with
Julian
Sim
Get
in
touch
with
Edmund
IgnaNus
FB
:
Julian
ChrisNan
Sim
FB
:
Edmund
Jonathan
IgnaNus
Mobile
:
+6010
965
9258
Mobile
:
+6017
454
1847
Email
:
julian@youthworks.asia
Email
:
edmund@youthworks.asia
Visit
the
Facebook
Group
page
to
SIGN
UP
NOW!
YOU
ARE
hnp://www.facebook.com/groups/championsfoundaNon/
AWESOMENESS

17. IMPACT
REPORT
2011
Learn
more
about
The
Champions
through
our
Vision
&
Purpose,
our
Passion
and
what
Drives
us.
Download
the
FREE
IMPACT
REPORT
2011.
Click
on
to
:
hgp://www.slideshare.net/youthworks/champions-­‐
impact-­‐report-­‐2011
™
COPYRIGHT
©
2012.
YOUTH
WORKS
ASIA
(THE
CHAMPIONS)
-­‐
ALL
RIGHTS
RESERVED
-­‐
CONFIDENTIAL
&
PROPRIETARY.

18. The
Champions
2012
Strategic
Plan
would
not
have
been
possible
without
the
brilliant
minds,
great
ideas,
awesomeness
and
commitment
from
the
thousands
of
Youth
from
all
the
various
Ins'tu'ons
we’ve
been
working
with
over
the
last
7-­‐months.
Special
thanks
to
the
Young
Champions
(students)
from
UCSI,
Swinburne
University
of
Technology,
UiTM
Kota
Samarahan,
UNIMAS,
Technology
College
Sarawak,
FTMS
Kuching,
Limkokwing
University,
INTI
UC
&
SEGI
College.
Special
thanks
also
to
the
awesome
folks
in
Kementrian
Pembangunan
Sosial
(Sarawak
State
Government)
for
their
con'nuous
and
strong
support
towards
the
development
of
The
Champions
program
and
the
growth
of
youth
in
Sarawak.
Special
thanks
to
all
our
Strategic
Partners
both
locally
and
globally
for
guiding
us
throughout
2011
and
con'nuing
to
Believe
in
the
young
people’s
vision.
To
yet
another
Year
of
Awesomeness
together!
To
find
out
more
on
how
you
can
support
and
be
part
of
The
Champions
program,
kindly
contact
Foo
Zhen
Cui
(Zen)
@
zcf.zen@youthworks.asia
or
+6012-­‐944
8163
COPYRIGHT
©
2012.
YOUTH
WORKS
ASIA
(THE
CHAMPIONS)
-­‐
ALL
RIGHTS
RESERVED
-­‐
CONFIDENTIAL
&
PROPRIETARY.