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Business Model & Feature Insights
HowtoStart
anOnline
Fooddelivery
Business
What’s better than a delicious dish that you don’t
have to cook yourself and comes at a reasonable
price? Online food delivery platforms deliver
delicacies prepared by local restaurants
to customers at their doorsteps in some of the major
cities. FATbit analysts took notice of such unique
web-driven businesses and decided to unearth
what it takes to build such platforms. Read on for
the business model and features.
Referral Source: fatbit.com/fab/
DETAILED
ONLINEFOOD
DELIVERY
BUSINESS
MODEL
Online food delivery businesses like GrubHub,
UberEats, Deliveroo, Zomato, Talabat, and Just
Eat allow people to order food prepared by
local restaurants of the city at a reasonable
price. These restaurants have large menus,
while some of them specialize in particular
dishes, which keeps users engaged to the
particular platform.This business model helps
restaurants expand their reach and allows
customers to order food as well as customize
their order on the basis of price, discounts,
location, reviews and more. Users are also
provided with the option track order status and
stay updated.Let us take a look at some of the
salient features of online food delivery ventures
Referral Source: fatbit.com/fab/
SALIENTFEATURESOFONLINEFOODDELIVERYBUSINESS
Contracted workforce to deliver the ordered food.
Food is prepared by partner restaurants.
Altering menu options to keep the foodies hooked.
Allowing the user to browse the upcoming menu options along with the
current day menu.
Option to track order progress.
Referral Source: fatbit.com/fab/
FEATURES
Users can choose from multiple payment options like
credit/debit cards, digital wallets, and cash on delivery.
Review sharing feature regarding the delivery person,
food and the restaurant.
Referral Source: fatbit.com/fab/
The user can search for their favorite restaurant based
on location, discount offers, ratings, and cuisines.
Notifications related to new offers and coupons can be
received by the user on their registered mobile number.
APPEALING HOMEPAGE
Online food delivery platforms should carry
master UX/UI to engage more viewers. The
homepage needs to be perfectly designed
with a subtle approach. The overall design of
the homepage should be neat and throw light
on the most important aspects of the
website. As interactive homepage
designs help to increase the entire business’s
value and enhance UX of the website.
Referral Source: fatbit.com/fab/
Value propositions
FOR USERS:
24*7 customer services
Customers can browse menus
of multiple restaurants and
order food online while saving
their time and money
Customers can track the
present status of the ordered
food
FOR RESTAURANTS:
Food delivery business model provides
an extended customer base to the
restaurants
The ease of managing the orders with
software installed on the system
Availability of a delivery person from the
registered food delivery business to
deliver the ordered food at the
customer’s doorstep
The commission is charged from
restaurants only for the orders received
Referral Source: fatbit.com/fab/
The food delivery business model delivers value proposition for all, including the restaurants,
app users and delivery persons.
Handsome salary
Good tips from customers
FOR DELIVERY PERSONS:
Main 3 Stakeholders
DELIVERY
PERSONS
Having part-time
delivery persons who
deliver meals to clients
Restaurants create
their menus.
They maintain food
quality and get
recognition.
RESTAURANTS
They can choose a meal
from the menu and order
it.
Users pay online for the
order.
Users have the provision
to rate and review the
ordered food items.
The ability to schedule
orders in advance is also
available.
USERS
Referral Source: fatbit.com/fab/
The entire model of such businesses usually revolves around 3 main groups of
stakeholders:
HOW DOES THE
ONLINE FOOD
DELIVERY
PLATFORM
WORK?
Referral Source: fatbit.com/fab/
Referral Source: fatbit.com/fab/
The commission received.
Subscription charges
from the restaurants and
hotels registered under
the online food ordering
app.
Ads by restaurants on the
platform via sponsored
listings.
REVENUE
GENERATION
Such platforms sell food items to
users through its online platform or
mobile app. The business model of
these platforms might appear to be
simple but it involves a lot of
technical and investment aspects.
The owners of such a profitable
food business generate revenue
from regular operational activities
like:
RECOMMENDATIONSFROM
EXPERTS
An online meal delivery platform confronts many challenges and issues in their
business operations. For any platform to be successful, the emerging problems
must be handled with the best possible approach.
Referral Source: fatbit.com/fab/
Imagine you are looking for a particular dish but cannot
find it. Or you want to learn if your favorite restaurant
offers food items through that particular platform. These
questions can be easily answered with Chat or Help
functionality. In the absence of this feature, new visitors
might find themselves struggling for answers.There are
several benefits of live chats for customer services as well
as business. Businesses should not hesitate to install live
chats if want to win over consumers in this digital
landscape
Referral Source: fatbit.com/fab/
Chat support:
While foodies love to experiment, they like to know how
good their food and food joints are. So adding smart
restaurant intros along with social media buttons and
previous experience can make a better impression on
customers.
Referral Source: fatbit.com/fab/
Smart restaurant pages:
Pick a responsive food ordering and delivery platform so
that you can generate traffic from desktops as well as
mobile devices. If you want more engagement and have
funds, then, invest in a mobile app as well.
Referral Source: fatbit.com/fab/
App and responsive advantage:
WHAT FUTURE HOLDS FOR A FOOD
DELIVERY PORTAL?
For the past few years, the online food industry has
seen rapid growth and it will continue to evolve at a
fast rate. According to NASSCOM, the
evolving trends in food industry will make it grow by
30% every year from 2017 to 2022.
Referral Source: fatbit.com/fab/
grow
30%every year from 2017 to
2022
Humans can never stop craving for food, and so this industry
can never go on a decline. This is why the usage of mobile apps
for ordering food will continue to increase, as these have
eliminated the need to visit a food outlet to dine. Mobile apps
provide the convenience of ordering food at any time and
ensure quick delivery too. Therefore, consumers are likely to
become more dependent on online food ordering and delivery in
the near future.
Referral Source: fatbit.com/fab/
With the ever-changing technology and trends in food industry,
companies will need to evolve and innovate continuously,
whether it is in terms of adopting a drone delivery method or
using 3D food images.
Referral Source: fatbit.com/fab/
If you want to start online food business and don’t know where to
begin, or you are facing difficulty in understanding the food
delivery business model, our experts are here to help you.
Get in touch!
www.Fatbit.com
sales@fatbit.com
USA: +1 469 844 3346 (Sales)
IND: +91 85919 19191 (Sales)
IND: +91 95555 96666 (Sales)

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How to Start an Online Food Delivery Business? – Business Model & Feature Insights

  • 1. Business Model & Feature Insights HowtoStart anOnline Fooddelivery Business
  • 2. What’s better than a delicious dish that you don’t have to cook yourself and comes at a reasonable price? Online food delivery platforms deliver delicacies prepared by local restaurants to customers at their doorsteps in some of the major cities. FATbit analysts took notice of such unique web-driven businesses and decided to unearth what it takes to build such platforms. Read on for the business model and features. Referral Source: fatbit.com/fab/
  • 3. DETAILED ONLINEFOOD DELIVERY BUSINESS MODEL Online food delivery businesses like GrubHub, UberEats, Deliveroo, Zomato, Talabat, and Just Eat allow people to order food prepared by local restaurants of the city at a reasonable price. These restaurants have large menus, while some of them specialize in particular dishes, which keeps users engaged to the particular platform.This business model helps restaurants expand their reach and allows customers to order food as well as customize their order on the basis of price, discounts, location, reviews and more. Users are also provided with the option track order status and stay updated.Let us take a look at some of the salient features of online food delivery ventures Referral Source: fatbit.com/fab/
  • 4. SALIENTFEATURESOFONLINEFOODDELIVERYBUSINESS Contracted workforce to deliver the ordered food. Food is prepared by partner restaurants. Altering menu options to keep the foodies hooked. Allowing the user to browse the upcoming menu options along with the current day menu. Option to track order progress. Referral Source: fatbit.com/fab/
  • 5. FEATURES Users can choose from multiple payment options like credit/debit cards, digital wallets, and cash on delivery. Review sharing feature regarding the delivery person, food and the restaurant. Referral Source: fatbit.com/fab/ The user can search for their favorite restaurant based on location, discount offers, ratings, and cuisines. Notifications related to new offers and coupons can be received by the user on their registered mobile number.
  • 6. APPEALING HOMEPAGE Online food delivery platforms should carry master UX/UI to engage more viewers. The homepage needs to be perfectly designed with a subtle approach. The overall design of the homepage should be neat and throw light on the most important aspects of the website. As interactive homepage designs help to increase the entire business’s value and enhance UX of the website. Referral Source: fatbit.com/fab/
  • 7. Value propositions FOR USERS: 24*7 customer services Customers can browse menus of multiple restaurants and order food online while saving their time and money Customers can track the present status of the ordered food FOR RESTAURANTS: Food delivery business model provides an extended customer base to the restaurants The ease of managing the orders with software installed on the system Availability of a delivery person from the registered food delivery business to deliver the ordered food at the customer’s doorstep The commission is charged from restaurants only for the orders received Referral Source: fatbit.com/fab/ The food delivery business model delivers value proposition for all, including the restaurants, app users and delivery persons. Handsome salary Good tips from customers FOR DELIVERY PERSONS:
  • 8. Main 3 Stakeholders DELIVERY PERSONS Having part-time delivery persons who deliver meals to clients Restaurants create their menus. They maintain food quality and get recognition. RESTAURANTS They can choose a meal from the menu and order it. Users pay online for the order. Users have the provision to rate and review the ordered food items. The ability to schedule orders in advance is also available. USERS Referral Source: fatbit.com/fab/ The entire model of such businesses usually revolves around 3 main groups of stakeholders:
  • 9. HOW DOES THE ONLINE FOOD DELIVERY PLATFORM WORK? Referral Source: fatbit.com/fab/
  • 10. Referral Source: fatbit.com/fab/ The commission received. Subscription charges from the restaurants and hotels registered under the online food ordering app. Ads by restaurants on the platform via sponsored listings. REVENUE GENERATION Such platforms sell food items to users through its online platform or mobile app. The business model of these platforms might appear to be simple but it involves a lot of technical and investment aspects. The owners of such a profitable food business generate revenue from regular operational activities like:
  • 11. RECOMMENDATIONSFROM EXPERTS An online meal delivery platform confronts many challenges and issues in their business operations. For any platform to be successful, the emerging problems must be handled with the best possible approach. Referral Source: fatbit.com/fab/
  • 12. Imagine you are looking for a particular dish but cannot find it. Or you want to learn if your favorite restaurant offers food items through that particular platform. These questions can be easily answered with Chat or Help functionality. In the absence of this feature, new visitors might find themselves struggling for answers.There are several benefits of live chats for customer services as well as business. Businesses should not hesitate to install live chats if want to win over consumers in this digital landscape Referral Source: fatbit.com/fab/ Chat support:
  • 13. While foodies love to experiment, they like to know how good their food and food joints are. So adding smart restaurant intros along with social media buttons and previous experience can make a better impression on customers. Referral Source: fatbit.com/fab/ Smart restaurant pages:
  • 14. Pick a responsive food ordering and delivery platform so that you can generate traffic from desktops as well as mobile devices. If you want more engagement and have funds, then, invest in a mobile app as well. Referral Source: fatbit.com/fab/ App and responsive advantage:
  • 15. WHAT FUTURE HOLDS FOR A FOOD DELIVERY PORTAL? For the past few years, the online food industry has seen rapid growth and it will continue to evolve at a fast rate. According to NASSCOM, the evolving trends in food industry will make it grow by 30% every year from 2017 to 2022. Referral Source: fatbit.com/fab/ grow 30%every year from 2017 to 2022
  • 16. Humans can never stop craving for food, and so this industry can never go on a decline. This is why the usage of mobile apps for ordering food will continue to increase, as these have eliminated the need to visit a food outlet to dine. Mobile apps provide the convenience of ordering food at any time and ensure quick delivery too. Therefore, consumers are likely to become more dependent on online food ordering and delivery in the near future. Referral Source: fatbit.com/fab/ With the ever-changing technology and trends in food industry, companies will need to evolve and innovate continuously, whether it is in terms of adopting a drone delivery method or using 3D food images.
  • 17. Referral Source: fatbit.com/fab/ If you want to start online food business and don’t know where to begin, or you are facing difficulty in understanding the food delivery business model, our experts are here to help you. Get in touch! www.Fatbit.com sales@fatbit.com USA: +1 469 844 3346 (Sales) IND: +91 85919 19191 (Sales) IND: +91 95555 96666 (Sales)