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Similar a V47 Ch17 Marketing Comm Visual Edition Ysa Nagui
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V47 Ch17 Marketing Comm Visual Edition Ysa Nagui
- 1. DESIGNING AND MANAGING INTEGRATED MARKETING COMMUNICATIONS Ysa M. Nagui Ateneo Graduate School of Business Top 10 Concepts VISUAL Edition
- 4. Role of Marketing Communications Marketer Customer
- 5. Marketing Communication Mix Marketer Customer 8 Communication Mix
- 6. Communication Process Marketer Customer 8 Communication Mix Communication Process
- 7. Developing Effective Communications Marketer Customer 8 Communication Mix Communication Process 8 steps in developing effective communications
- 8. Identify the Target Audience Marketer Customer 8 Communication Mix Communication Process 8 steps in developing effective communications
- 9. Determine the Communications Objective Marketer Customer 8 Communication Mix Communication Process 8 steps in developing effective communications
- 10. Design the Communications Marketer Customer 8 Communication Mix Communication Process 8 steps in developing effective communications
- 11. Select the Communication Channels Marketer Customer 8 Communication Mix Communication Process 8 steps in developing effective communications
- 12. Objective-and-Task Method Marketer Customer 8 Communication Mix Communication Process 8 steps in developing effective communications
- 13. Integrated Marketing Communication Process (IMC) Marketer Customer 8 Communication Mix Communication Process 8 steps in developing effective communications
- 16. DESIGNING AND MANAGING INTEGRATED MARKETING COMMUNICATIONS Ysa M. Nagui Ateneo Graduate School of Business Top 10 Concepts VISUAL Edition