What is "Social"?
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When you decide that you need to "do social" for your product, brand or company, are you sure you know what that means. Consider these five factors when launching your social campaign.
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What is "Social"?
- 1. What is “Social”? Yosef Silver • Venta Marketing • February 2017
- 2. Are these social? Facebook 1.79 billion users Twitter Reddit 317 million users 243 million users Instagram 600 million users
- 3. Not social
- 4. What’s this thing we call “social”? Audience Who are these people and where are they? What are their interests? Content Relevant, interesting and visually appealing. Community Don’t yell. Discuss. Cross purpose Cross purpose Half-life Life of a post and know when to repost.
- 5. Audience
- 6. Know who you are talking to
- 7. How do we find out who we’re talking too? Ask the client Often the client knows. Sometimes we need to verify with the next steps. Audience Data Look to Facebook, Mailchimp and Google Analytics Synergy Audiences Turn to Google Analytics to find similar interests.
- 8. Audience data: Ask the client Ask the client Often the client knows. Sometimes we need to verify with the next steps. Who do they talk to? Who is on their email list? Who do they want to sell to?
- 9. Audience data: Facebook Audience Data Look to Facebook, Mailchimp and Google Analytics
- 10. Audience data: Mailchimp Audience Data Social profiles in Mailchimp
- 11. Audience data: Google Analytics Audience Data Enable demographic data in Google Analytics
- 12. Audience data: Google Analytics Audience Data Enable demographic data in Google Analytics
- 13. Audience data: Google Analytics Synergy Audiences Turn to Google Analytics to find similar interests.
- 14. Content
- 16. good content is Emotional Communal Interesting Timely or timeless Honest Provocative
- 17. Number + trigger word + adjective + keyword + promise Source: Nathalie Nahai, MozCon 2014
- 18. 13 unbelievable ways you can fry a small egg with a sock Number + trigger word + adjective + keyword + promise Useful resource: https://sumome.com/stories/power-words
- 20. Never use your first draft
- 21. Upworthy has eight rules for writing headlines You HAVE to write out 25 headlines for every piece of content. You WILL write some really stinky headlines. Once you start getting desperate you start thinking outside the box. So you HAVE TO WRITE 25 HEADLINES. #24 will suck. Then #25 will be a gift from the headlines gods and will make you a legend. Accept that not every headline will be perfect. Then write 25 headlines With practice, you’ll be writing 25 in 15 minutes. Only then do you have permission to lower your limit.
- 22. Upworthy has eight rules for writing headlines.
- 25. Test your content fivesecondtest.com Use reddit Post and repost
- 26. Social Content Guidelines Write in Google Docs so you can spell check. Print your work and proof read it with a pen. You will find more ways to improve this way. Never link to third party content from a social profile without good reason. Repurpose content and publish it on the client website when you find something that is valuable. When using stock images, use images with people. In the perfect world, the subject of the photo will be making “eye contact” with the call to action. If posting links, make sure you use trackable links. Google UTM tags are ideal and long URLs can be hidden with bit.ly links. Test your content
- 27. Community
- 28. BE ACTIVE WITHIN YOUR COMMUNITY
- 29. Be active There are people behind the profile pictures Create Serendipity Background reading: http://bit.ly/create-serendipity Familiar names and faces create trust
- 30. Cross purpose
- 31. Write once, post many times
- 32. Half Life
- 33. Did they see it?
- 34. Probably not Facebook 1.79 billion users Average daily use: 21 minutes Twitter Reddit 317 million users Average daily use: 16 minutes 243 million users Average visit lasts 13 minutes Instagram 600 million users Average daily use: 21 minutes
- 35. Write once, post many times
- 36. Summary
- 37. What’s this thing we call “social”? Audience Know who you are talking to by using the data available to you. Content Create unique and emotive original content. Community Be a team player. Give and take. Become memorable. Cross purpose Never use a piece of content once forget about it. Half-life Put in the effort so your content doesn’t get lost.
- 38. Question time What is “social”? Yosef Silver • Venta Marketing • February 2017