The talk discusses the possibility of the general public to lead the design and manufacturing of a product. According to the trend of products and services, consumers are now getting closer to independently producing products and services. For instance photography and photo printing where customer can easily take a picture and print the picture by themselves. In addition, in travel management, nowadays people do not need to ask the travel agent to arrange their itinerary but they can do it by themselves through online websites. Similar manner would also happen in terms of manufacturing a product. With the development of 3D printing and consumer design software the general public’s capability can be increased to produce their own desired product.

1. CONSUMERS LEAD DESIGN AND MANUFACTURING
“Exploring the possibility for consumers to undertake all of
the product creation process from design to manufacture”
Yudhi Ariadi - 3rd Year PhD Student
Loughborough Design School
Design Practice Research Group
Supervisors:
Dr Mark Evans and Dr Ian Campbell
20th June 2013

2. CONSUMERS LEAD DESIGN AND MANUFACTURING
“Exploring the possibility for consumers to undertake all of
the product creation process from design to manufacture”
User Centred Design
(Consumers) Participatory Design
UX CoCREATIONConsumer Design
cooperative design
users involvement
CoDesign creativity of designers and people not trained in
….to refer to the
design working together in the design development process.
(Stappers & Sanders, 2008)

3. Loughborough
Design School
The Trend #1 : Photography & Photo printing
Customers are getting closer to producing a product…
10 years ago…
Sorry mate, due to high demand Your
photos will be ready in the next 3 days
3 days later…
This is so dull..
This one is red
eyes…
Ohh.. my eyes
closed…
OMG MY ACNES…!
Nowadays….
This photo is more
beautiful than
the real one….!
Amazing Photo
Editor App
 Auto brightness
 Red eyes
removal
 Acne removal
 Beautiful
enhancement

4. Loughborough
Design School
The Trend #2
Everything becomes easier : Sculpting
(General public’s capability is increasing)
DAVID
GOLIATH
(Only head)
David,
sculpted by Michelangelo
from 1501 to 1504
Yudhi,
Manufactured by LPDU*
:
:
from 1310 to 1610
*LPDU = Lancaster Product Development Unit
(Full body;)
http://yoga108.org/images/blog/2007/520.jpg
(1:10pm to 4:10pm ;)

5. Loughborough
Design School
The current technologies
In manufacturing products
We simplify a complicated
manufacturing system to
become
www.plasticimpex.com

6. Loughborough
Design School
The (very near) future
Mum…
I bought an Additive
Manufacturing machine….!
No….! It’s less than your
boxing day handbag price…
We can print toys…
Beautiful shoes..
A Handbag..
Hooray
http://gabrielfam.deviantart.com/art/House-Cartoon-57671182
Currently:
- 24 machines < £500,
(4 assembled, 20 DIY kit)
- 4 machines < £300,
(1 assembled, 3 DIY kit)
WHAT….! Manufacturing
system..???
It must be very expensive..!
Okay… So what can we do
with it…?

7. Loughborough
Design School
The problem
Complexity of
Computer-aided
Design (CAD)
28 videos online training
future
factory
Cubify
shapeways
Getting started with SketchUp - Part 1 (9:58)
Getting started with SketchUp - Part 2 (8:12)
Getting started with SketchUp - Part 3 (14:48)
Getting started with SketchUp - Part 4 (12:11)
SketchUp Toolbar Series (24 videos)
Selections (4:28)
Components (4:26)
Paint Bucket (4:18)
Eraser (1:55)
Rectangle (1:34)
Lines (2:37)
Circle/Polygon (3:10)
Arc (4:12)
Freehand (1:03)
Move (2:23)
Push Pull (3:33)
Rotate (4:48)
Follow-Me (4:21)
Scale (3:42)
Offset (3:07)
Tape Measure (3:06)
Dimensioning (4:04)
Protractor (2:42)
Text & 3D Text (5:05)
Axes (2:20)
Navigation (3:03)
SolidWorks Essentials Arounddays
4 (2:38)
Position Camera/ Look
Walk (2:14)
Advanced Part Modeling 2.5 days
Sections (2:22)
Surface Modeling
2 days
8.5 days

8. Loughborough
Design School
The suggestion
CaCODE: Computer-aided Consumer Design (Development)
Designers / Engineers:
Create ‘unfinished’ design;
basic design / shape
(Sinclair, 2012)
Consumers:
Modify/configure certain
design aspects (shape,
function, colour, material
etc)
CaCODE: ShoesCAD
CaCODE: PenCAD
Print
it!
CaCODE: TableWareCAD

9. Loughborough
Design School
*designed by consumers
discussion