1. Power of
Marketing
Yuka Yanagawa

2. An agenda

3. Definition of Marketing
• Marketing is the process of communicating the
value of a product or service to customers.
Marketing might sometimes be interpreted as the
art of selling products, but sales is only one part of
marketing. As the term "Marketing" may replace
"Advertising" it is the overall strategy and function of
promoting a product or service to the customer.[1]
http://en.wikipedia.org/wiki/Marketing

4. To persuade
people to buy their
products/servises

5. To convince customers
Marketers
know well know
pros/cons make a Customers
Of a bridge & Market
Product

6. When do you want to
buy something?

7. Someone‟s bday?
Special memorial day
for you&your partner?
Christmas? Valentine‟s day?
When you are…
Hungry? Thirsty? Bored? Irritating?
Annoyed ?
Or,
When you
want to through your precious a bone?

8. As you see,
Marketing is deeply
rooted in
HUMAN‟S EMOTION

9. Case study:
Valentine’s Day
• In the U.S
Every February 14, candy, flowers and gifts are
exchanged between loved ones, or, men give
women flowers, all in the name of St. Valentine.

10. But, Unfortunately,
in Japan…

12. History of VD in Japan
• 1960s: first advertisement related to Valentine‟s day
“Gift CHOCOLATE to your LOVER”
conducted by the chocolate maker
• late 1970s: established „Japanese Valentine‟s day”
Women gift chocolate to men whom she loves
• early 1980s: created “White day”
Men gift sweets to women, in turn of VD.
(first campaign was conducted
by Japanese sweets makers)

13. Sweets maker
created
new custom of
Valentine‟s day

14. Lets compare

15. Before
the establishment of VD

16. Wow! I’m
Afterward
really
HAPPY!!!!! Time is
NOW! Its
good
excuse to
do!
Valentine’s
Day
WhiteDay

18. Conclution
• Of course main purpose of marketing is “SELL A
PRODUCT”.
But, if you concentrate ONLY on this, customers
NEVER pay attention to you.
For instance, there are 2 women who selling
chocolate. One looks really bored. The other is
tremendously nice. From which do you want to buy
chocolate? That‟s the thing.
You have to consider not only how allude your
product is, but also customers.

19. Marketing=
MAKE LIFE (a little bit, but astonorshingly) FUN!

20. Scream LOVE