3. ASO
• Organic download is very important, but how?
(Cheating, “blowjob”, fake, follow IP, ASO,
feature,…) -> ASO is the easiest way to do
• Naming, description and how people
rate/comment/share your app/game are
among most important factors
• Supporting factors: Icon, screenshot and
number of download
• 2015: Social and Store ads (paid search)