Marketing Research Project Presentation Yukselulgen

TOUCH-SCREEN ORDERING SYSTEM MARKETING RESEARCH PROJECT for ROKA Inc. Yuksel ULGEN 02/11/09 MARKETING RESEARCH & STRATEGIC APPLICATIONS George SCARVELIS

ORGANIZATIONAL BACKGROUND ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Touch-Screen Ordering System ,[object Object],[object Object]

Touch-Screen Ordering System ,[object Object],[object Object],[object Object]

Touch-Screen Ordering System ,[object Object],[object Object],[object Object],[object Object]

Touch-Screen Ordering System ,[object Object],[object Object],[object Object],[object Object],[object Object]

Touch-Screen Ordering System ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Touch-Screen Ordering System ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Problem ,[object Object],[object Object],[object Object],[object Object],UNDERSTANDING THE UTILITY OF TOUCH-SCREEN ORDERING SYSTEM BEFORE THE DEVELOPMENT AND LAUNCHING PROCESS

RESEARCH ,[object Object],[object Object],[object Object],[object Object]

RESEARCH ,[object Object],[object Object],[object Object],[object Object],[object Object]

RESEARCH ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

RESEARCH ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

RESEARCH ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

FINDINGS What part, service, and product of your management would you like to improve?

FINDINGS Importance rank of restaurant aspects for customers

CONCLUSIONS ,[object Object],[object Object],[object Object],[object Object]

CONCLUSIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

RECOMMENDATIONS ,[object Object],[object Object],[object Object],[object Object]

Marketing Research Project Presentation Yukselulgen

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