the basic of selling copyrights to foreign publishers

1. How to Sell
Copyrights
Yuliani Liputo
Mizan Publishing
www.mizan.com

2. Steps
❖ Choose titles to focus on
❖ Prepare marketing material (1 page info, PDF sample)
❖ Find potential buyer
❖ Send information, make appointment
❖ Show up on time for the meeting
❖ Follow ups after book fair
❖ Prepare the agreement

3. Marketing Material
❖ Make sure you have all necessary rights (text, picture,
photos)
❖ One page info sheet containing: cover, synopsis, selling
point, info on author, info on rights sold
❖ Short company profile
❖ Mention sample translation available
❖ Mention GoH and translation fund program

4. Finding Potential Buyer
❖ Exhibitor directory: publisher, literary agency, book
packager, digital book
❖ Read the description
❖ Visit website
❖ Find the right contact person

5. Directory
Bologna Children’s Book Fair

6. Email Blast
❖ IMPORTANT: Specify that you are interested in selling
rights, so you get the correct person
❖ Template or unique?
❖ Focus on specific title or general appointment?
❖ Attach info sheet or catalog

7. Illustrators

8. Writers

9. Publisher and Agent
❖ Author can contact foreign publishers directly to
introduce their work
❖ Depending on the scope of contract with author,
publisher can act as agent for authors
❖ Author and publisher always have the option to work
with agency to sell copyrights
❖ Many agencies have publisher’s trust

10. Follow ups
❖ Send follow-up email after book fair meeting
❖ Confirm what has been discussed and stress the main
interest
❖ List up materials to be sent and add further information
❖ Keep in touch for new titles info
❖ There are many detail on the kind of rights to license (to
be discussed on other presentation)

11. GOOD LUCK!
Bandung, 19 Feb 2015