The Rural Up program was launched in 2011 for college students who concern about rural participation and innovation. The program is designed to cultivate students and give them opportunities to solve real problems by putting their own ideas into practice. Students become practitioner who can observe the question behind question, apply essential methods, lead multi-disciplinary teams to address challenges, communicate efficiently and effectively, and implement sustainable approaches that enhance rural development. The Rural Up provides a participatory learning procedure that enables students to use their interdisciplinary skills to meet social needs. By engaging in collaboration with rural communities, students experience the challenges of solving unexpected problems through the learning process and connecting their work with the local residences. Since the program was awarded as Asia regional bronze medal in 2015. We keep on working for better motivation system, best practices accumulation and promotion, as well as cooking potential social enterprises. The program guides a roadmap for making better and sustainable rural area.