Google uses modern communication tools and networks to enable open communication across its large organization. Upward, downward, diagonal, and vertical communication occurs through emails, texts, shared documents, video conferencing, and YouTube videos. This helps Google, with over 20,000 employees, compete effectively against larger companies and exceed expectations through fast and accurate information sharing.

1. Communication Networks
at
Google
By
Saurabh Gupta C-33
Rahul Aggarwal C-17
Tarun Gupta C-23
Kartikay Sharma C-15
Prateek Juneja C-25

2. What are communication networks
and why are they important?

3. How things work at Google
• Google is a very open organisation and values
opinions and views of each and every employee.
• They treat employees not as white collared workers
but as their think-tank. This creates challenges for an
organisation of this mammoth size.
• Being an IT enabled company and an IT enabler,
Google uses ultra-modern ways to communicate in
the organisation.

4. Upward Communication at Google
• Any employee can directly talk to the ultimate boss
too.
• Moreover the employees are free to put their
viewpoints or help innovate new ideas.
• Google is trying to eliminate all "top-downness from
decision making.“
• Google’s founders and top executives make
themselves available in person once a week to
interact with employees at Google HQ.

5. Manager
CEO
Employee
While reading online we found
an article, where using modern
tools of communication has
made a 20,000 employee strong
organisation compete with
Apple Inc. (72,000 employee
strong) and exceed
expectations.

6. Downward Communication at Google
• Employees here work 24x7. Even
when at home, they receive work
related e-mails from superiors.
Many times they even do video
conferencing to discuss about the
work.
• Google is paperless. Hence, all the
communication takes place over
emails and texts.
• One Google VP replaced his
newsletter e-mail with a three-
minute YouTube Video.

7. Diagonal Communication at Google
• The diagonal communication takes place through
the same networks as does Upward and Downward
communication.
• Use of electronic mediums are a prerequisite for
Google.
• It is required by the company so that they can work
towards achieving the goals effectively and
efficiently.
You know, they have a Employee
Grievance Officer who handles the
grievances of all they employees at
Google.

8. Vertical Communication at Google
• The company emphasises ‘teamwork’. For working
as an effective team they use its ’shared document
technology’.
• Moreover they work together across product lines
to deliver an unparalleled experience.
• Best example is Android. All the google products
have converged into Android beautifully. This was
made possible only by fast and accurate
communication networks.