2. Although it is clear that most website users of the internet
use search a engines to find their destination, is there a
better alternative?
3. I recently had a look at the stats of a website I have been
working on. To my amazement only 5% of the visitors
came from other websites or search engines, the rest were
direct requests. This website is only 3 months old, so it is
fairly new with barely any link popularity, but for such a
new website an average of 150 visitors a day, is not too
bad.
4. I asked the owner how he was promoting his website, and
to my amazement he was using none other than flyers.
The website is advertising his adventure tourism business,
as you may have noticed when you visit a tourist
destination there are plenty of flyers on the counter.
Advertising all sorts of accommodation or locations to
visit.
5. He employed a very smart Graphical Designer to create a
flyer that is very eye catching. These flyers are so catchy
that he has told me that he never has enough. You may be
thinking that this is expensive because you have to pay for
the printing, but in actual fact it is much cheaper than
some internet advertising. For instance to even have his
website listed optimally on Googl's Adwords he would be
paying in excess of 50c a click. Whereas printing flyers that
can be passed on for years only cost 23c each.
6. On the other hand some people choose to spend
thousands on optimising their websites, gambling to be in
the top of the results. Or you could choose to use paid
advertising, but targeting your potential customers can be
difficult and costly. I am certain that the old fashioned
flyer advertising is here to stay.
7. The benefits of flyers are astronomical; targeting your
audience is the key to success. Travel destinations, travel
agents and rental agencies are all targeting his potenshal
customers. Since he first began his business, he has always
used flyer advertising, and with the amalgamation with
the website business is soaring. This indicates to me that
with the synergy of the real world and the internet we can
create very powerful advertising campaigns.