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Evolution of  Two-Sided Markets Yury Lifshits @ yurylifshits   Yahoo! Research  http://yury.name   Ravi Kumar  Yahoo! Research http://research.yahoo.com/Ravi_Kumar Andrew Tomkins  Google Research  http://www.tomkinshome.com/andrew/ paper:  http:// bit.ly/twosided
Private  Structured  Real-time  Copyrighted
[object Object],[object Object],Attachment curves model preferential attachment crossing the chasm social influence
Market shares convergence
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Publishers Advertisers
 
Private  Structured  Real-time  Copyrighted
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
platform platform platform a%  market share b%  market share a’(t) = ? b’(t) = ?
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],Attachment curves model preferential attachment crossing the chasm social influence
Independent platforms a1 a4 a2 a3 a1 a4 a3 a2
Coalition Joint database
Market Shares Dynamics ,[object Object],[object Object],A ’ =  B  –  A B ’ =  A  -  B
Technical Coalition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Coalition ,[object Object],[object Object],[object Object],[object Object],[object Object]
Stackoverflow.com
Stackoverflow.com
Future work ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Open Problem
answers.yahoo.com
answers.yahoo.com
 
 
 

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