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Youngjin Yoo
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Session 2 google
1.
Managing in a Digital
World
2.
deep changes in
the economy
3.
CFO of the year
4.
CFO magazine
5.
1998 - Scott
Sullivan WorldCom
6.
1999 - Andrew
Fastow Enron
7.
2000 - Mark
Swartz Tyco
8.
sponsor Arthur Andersen
9.
ethical issue?
10.
shifts in the economy
11.
from industrial economy
12.
to knowledge economy
13.
making the same stuff better
and cheaper is not enough
14.
access to capital market is
not as important
15.
16.
knowledge economy
17.
things
actions
18.
possession
experience
19.
single meaning multiple meanings
20.
OR
AND
21.
foreground
background
22.
noun
verb
23.
2+2=4
24.
2x2=4
25.
when rule changes
26.
everything changes
27.
even if they
look familiar
28.
What are you
selling? Starbucks vs. Dunkin’ Donuts
29.
All bags are
not created equal!
30.
Mon Blanc
vs. Bic There is Mont Blanc
31.
and the rest...
32.
33.
the economy of
scarcity
34.
physical asset
35.
physical products
36.
the economy of generativity
37.
digital assets
38.
digital products
39.
near zero, if
not 0, marginal cost
40.
fungible
41.
42.
new organizing forms
43.
vertically integrated firms
44.
m-form
45.
centralized control
46.
TO
47.
distributed
48.
networked
49.
peer-to-peer coordinated
50.
new forms of
organizing
51.
52.
53.
54.
55.
56.
57.
58.
59.
60.
open source movement
61.
democratization of decision
making
62.
gateway
63.
privileged access
to information
64.
platform
65.
open access
66.
67.
participation in production
68.
weak central control
69.
distributed coordination
70.
collective intelligence
71.
it is NOT
about TECHNOLOGY
72.
how we organize
73.
yet
74.
technology IS essential
75.
new role for
leadership
76.
enablement of coordination
77.
importance of
platform
78.
competition of
ideas
79.
revolution
80.
81.
why don’t we
see it?
82.
traditional frame and
beliefs
83.
obscures the real
potentials
84.
existing structures and
infrastructure
85.
path dependent
behaviors
86.
lack of imaginations
87.
it’s about seeing
what’s possible
88.
89.
be a maverick
90.
questions?
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