This is a slide deck I used for the class on service design.

1. service design

2. what is service?

3. what does a firm do?

4. Center for Design
cD+iTransforming ideas into actions
and Innovation

5. Center for Design
cD+iTransforming ideas into actions
and Innovation

6. Center for Design
cD+iTransforming ideas into actions
and Innovation

7. Center for Design
cD+iTransforming ideas into actions
and Innovation
domestication of
materials

8. Center for Design
cD+iTransforming ideas into actions
and Innovation
marriage of
form and function

9. Center for Design
cD+iTransforming ideas into actions
and Innovation
to render service

10. Center for Design
cD+iTransforming ideas into actions
and Innovation
designer’s struggle with
material

11. value is always
co-created

12. goods are carriers of
resources

13. all goods are
service delivery platforms

14. service design
principles

15. 1. user-centric

16. 2. co-creative

17. 3. it is an unfolding
journey

18. 4. it visualizes services
through artifacts

19. 5. resources are
materialized through
touchpoint

20. 6. it is holistic

21. service blueprint

24. SEPTA journey
service blue printing