Scrum 4 marketing - Give Thanks to Scrum 2017

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Scrum in Marketing What does Scrum in Marketing look like? Why are more and more marketers using Scrum? How is it different than Scrum in software development? What are some challenges that marketers are facing when using Scrum – Are those Scrum deficiencies? Does Scrum mean giving up on the marketer artsy creative spirit? Where/how to start? This talk is based on Yuval’s work with real-world marketing teams/organizations.

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Nowadays developing apps, or any other software requires a smart testing approach. Because of that testers, test leads and any professionals in charge of testing projects have to answers some basic questions before they start. What tools to use? How to automate on different platforms? What’s the smartest way to approach the project? Usually, it means some form of compromise - changing a tool, framework or learning a different approach. What if it was possible not to make compromises, use your skills and tools you know and love? It is. FOB Solutions managed to run one test across simulators, emulators as well as Android and iOS devices using Cucumber and Cify open-source test automation framework. In this how-to webinar, Marko Konsa - Head of Products and Services at FOB Solutions - we will show you how you can build cross-platform, cross-device, cross-application tests. All of that using open source components and how to execute those on a cross device-farm solution. Here are the main takeaways: -Building cross-platform test automation framework -More similar user flows on software built on different platforms -For underlying technologies we chose to use open source components: -Appium -Selenium -Cucumber -Groovy/Java -Gradle -Using cross-platform test automation framework -Behaviour-driven approach - building tests using cucumber -UI types/different screen sizes -Executing cucumber level tests on cross device-farm approach using a Sauce Labs example -Executing same tests on different device farms (Sauce Labs/ TestObject) -Integrating cucumber with Sauce Labs/ TestObject

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From Susan G. Komen to Big Slick KC to American Heart Association & more, Charlie Hustle has partnered with several local nonprofits to help raise awareness and funds for their specific cause. During these month long campaigns, they have sold an experience much deeper than just a t-shirt. You'll learn: - How to engage your social audience and show them what they really care about - How to make it a community effort and get influencers involved - Where to start with social fundraising and what social channels to use to spread your message.

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"Social networks can make a huge impact on business success. Agile transformations can create threats and resistance even with the best intentions when we do not consider how each message is received. In this talk, we will consider how using the SCARF model (status, certainty, autonomy, relatedness and fairness) can guide leaders in their message and create more safety and high performance in the workplace. Agile has claimed high performing teams is critical and we have debates over how to measure high performance but we need to turn our focus from numbers to the social aspects of the workplace? Everyone experiences change in different ways but there are instinctual responses that should be understood and considered so that we create an inviting and positive reaction to the changes we are asking people to make. By understanding how the brain responds to events, you can more effectively remove common barriers managers and their teams face each day. We will talk through how social qualities impact relationships and decisions, how the brain works and how you can relate these to our core agile principles and experience more successful transformations."

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Since 2009, Grammarly has grown into one of the most successful bootstrapped companies on the web. More than 10 million daily active users rely on its AI-powered digital writing assistant to help them communicate more clearly, effectively, and mistake-free. In 2017, Grammarly received a $110 million growth equity investment led by General Catalyst. Co-founder Max Lytvyn will share how the company turned its mission and values into powerful practical tools to supercharge growth.

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Museum communication professionals have developed theories and knowledge about museum texts and institutional discourse. However, over the past decades, the digital revolution has brought about deep changes in our behavior with respect to written words in digital support. Such support can be found not only on the web (virtual museums and institutional websites), but also in exhibit facilities, through interactive interfaces, apps, QR Codes and other digital media that form our contemporary exhibits. This requires a change in current writing paradigms toward the best ways to impart knowledge in museums and over the Internet. Therefore, the various players responsible for museum texts (curators, museologists, historians etc.) are now required to master several previously non-existent skills. In this work we want to discuss writing in museums starting from digital support, both for the web and for interactive exhibitors. We created writing guidelines based on new web writing techniques and current demands, without prejudice to the primary functions of a museum. As an example of our reflections, we intend to study the case of the Project “Wise Stones (Pedras Sabidas) Interactive Exhibitors’ Accessible Circuit”, which is a roadmap consisting of accessible digital interfaces, exposed at the Mines and Metal Museum (MM Gerdau) in the City of Belo Horizonte, Brazil. This Project received an award from the Ibermuseus Program in 2016. In this work we analyze, therefore, the written production both of the project’s website and of the interactive interfaces’ content, exemplifying, through the Wise Stones Accessible Circuit, that which we define as “exhiwriting” (digital exhibition writing). This is a proposal of web writing principles for museums, encompassing the best writing practices for social media and for the web, without giving up the sophistication and depth required by museum communication, thus fulfilling our museums’ social function.

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About UCI Applied Innovation: UCI Applied Innovation is a dynamic, innovative central platform for the UCI campus, entrepreneurs, inventors, the business community and investors to collaborate and move UCI research from lab to market. About the Cove @ UCI: To accelerate collaboration by better connecting innovation partners in Orange County, UCI Applied Innovation created the Cove, a physical, state-of-the-art hub for entrepreneurs to gather and navigate the resources available both on and off campus. The Cove is headquarters for UCI Applied Innovation, as well as houses several ecosystem partners including incubators, accelerators, angel investors, venture capitalists, mentors and legal experts. Follow us on social media: Facebook: @UCICove Twitter: @UCICove Instagram: @UCICove LinkedIn: @UCIAppliedInnovation For more information: cove@uci.edu http://innovation.uci.edu/

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Whether comparing networks to each other or to random expectation, measuring similarity is essential to understanding the complex phenomena under study. However, there is no canonical way to compare two networks. Having a notion of distance that is built on theoretically robust first principles and that is interpretable with respect to important features of complex networks would allow for a meaningful comparison between different networks. We introduced an efficient new measure of graph distance, based on the marked length spectrum. It compares the structure of two undirected, unweighted graphs by considering the lengths of non-backtracking cycles. We show how this distance relates to structural features such as presence of hubs and triangles through the behavior of the eigenvalues of the non-backtracking matrix, and we showcase its ability to discriminate between networks in both real and synthetic data sets. By taking a topological interpretation of non-backtracking cycles, this work presents a novel homotopical application of topological data analysis to the study of complex networks. This is joint work with Leo Torres and Tina Eliassi-Rad, from Northeastern University.

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Scrum 4 marketing - Give Thanks to Scrum 2017

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Scrum 4 marketing - Give Thanks to Scrum 2017