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Blended design teams: from clients and consultants to co-workers
1. blended design teams:!
from clients and consultants !
to co-workers
Harriet Wakelam
| @hwakelam
| NAB
Owen Hodda @owenhodda
| Deloitte
|
Zaana Howard @zaana
|
| QUT
2. role of design !
in organisations is
growing
“The customer is increasingly buying a set of
ongoing relations and interactions through
which service will be rendered”
Cefkin 2006
12. Digital
Digital
Yammer
Retail Retail
Senior leadership
Self Service
Self Service Next Gen
Capability
Verification
Capability
NAB Care
Business Bank
Senior
leadership Commercial Cards
Compliance training
Yammer Innovation
Intranet
Change Marketing
Out of the box
Yammer
Marketing
13. role of
artefacts
As the role of design grows and diversifies, we need to be able to
deliver timely commercial insight, whilst still being on the lookout for
those “’crystallising’ moments: observations, ideas, connections,
which are not complete in themselves, but which catalyse a well and
richly prepared ground into a completely different way of seeing the
world”
Bezaitis, M & Robinson R 2011
24. with thanks to…..
Jess Ukotic | Cong Cao | Matt Sale | Peter
Holmes | Louise Long | Anthony Waldron | Lev
Orosz | Mandy Chambers | Warren and
Mahoney | Jacqui Gill | Kerryn Eastwood | Scott
Tim West | Mel Hambarsoomian | Chris Wilson
| Robert Lee | Chris Smith | the staff of the
Docklands store | NAB volunteers + customers |
and many many more…