organic_keyword_research_and_selection-seth_wilde.ppt

Organic Keyword Selection Seth Wilde, November 11 th 2008

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Keyword Research Methods 05/17/10

[object Object],[object Object],[object Object],[object Object],[object Object],Using SEM for Testing & Refining Keywords 05/17/10

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Keyword Competitiveness 05/17/10

Assigning Keywords To Pages 05/17/10 Keyword Monthly Searches Conv % Conversions/Month Competition URL new widgets 30,000 13.00% 3900 6 brand widget 25,000 15.00% 3750 6 widget 100,000 2.00% 2000 10 sprocket 65,000 2.50% 1625 8 widgets 60,000 2.50% 1500 10 cog 50,000 3.00% 1500 7 widget price 15,000 10.00% 1500 3 new widget price 9,000 12.00% 1080 4 cogs 30,000 3.20% 960 7 sprocket quote 7,000 11.00% 770 4 sprockets 45,000 1.50% 675 8 sprockets online 2,000 9.00% 180 3

Keyword Usage By Site Structure 05/17/10 PR 4 PR 4 PR 4 PR 2 PR 2 PR 2 PR 2 PR 2 PR 2 PR 6 Home Page Short Tail (Broad) 2 nd - 3 rd Level Pages (Category & Other Main Pages) Short/Mid Tail (more specific) Deep Content (Product Pages, User Generated Content, etc) Long Tail

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Choosing the Keywords For a Page 05/17/10

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Refining Results 05/17/10

organic_keyword_research_and_selection-seth_wilde.ppt

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