22. TAKEAWAYS Must be proactive: Monitoring conversations Content optimization Digital asset promotion Analytics Monitor SEO Promote Analysis
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Notas del editor
- Biggest complaint from journalists and bloggers – irrelevant pitches - Research targets, previous articles & blog posts - EdCals, Cision - for editorial calendars and journalists Technorati, blogrolls and sMM tools (Radian6) for influential bloggers Understand journalists needs: reliable, credible resource Understand blogger's needs: exclusive stories, compelling content for their readership
- Biggest complaint from journalists and bloggers – irrelevant pitches - Research targets, previous articles & blog posts - EdCals, Cision - for editorial calendars and journalists Technorati, blogrolls and sMM tools (Radian6) for influential bloggers Understand journalists needs: reliable, credible resource Understand blogger's needs: exclusive stories, compelling content for their readership
Replace image with happy customer, mad customer
Search Reputation Management - Paypal
Search Reputation Management - Paypal
Search Reputation Management - Walmart
Search Reputation Management - Walmart
Social Reputation Management – Apple Sucks Video
Media Reputation Management
- Biggest complaint from journalists and bloggers – irrelevant pitches - Research targets, previous articles & blog posts - EdCals, Cision - for editorial calendars and journalists Technorati, blogrolls and sMM tools (Radian6) for influential bloggers Understand journalists needs: reliable, credible resource Understand blogger's needs: exclusive stories, compelling content for their readership
- Biggest complaint from journalists and bloggers – irrelevant pitches - Research targets, previous articles & blog posts - EdCals, Cision - for editorial calendars and journalists Technorati, blogrolls and sMM tools (Radian6) for influential bloggers Understand journalists needs: reliable, credible resource Understand blogger's needs: exclusive stories, compelling content for their readership
- Biggest complaint from journalists and bloggers – irrelevant pitches - Research targets, previous articles & blog posts - EdCals, Cision - for editorial calendars and journalists Technorati, blogrolls and sMM tools (Radian6) for influential bloggers Understand journalists needs: reliable, credible resource Understand blogger's needs: exclusive stories, compelling content for their readership
- Biggest complaint from journalists and bloggers – irrelevant pitches - Research targets, previous articles & blog posts - EdCals, Cision - for editorial calendars and journalists Technorati, blogrolls and sMM tools (Radian6) for influential bloggers Understand journalists needs: reliable, credible resource Understand blogger's needs: exclusive stories, compelling content for their readership
Here we have the inventory of the media types worth promoting matched up with corresponding channels for optimization and promotion. Text rich articles can be optimized and promoted for standard search engines, product images on image sharing sites, video on video sharing sites, blogs on blog search engines and other bloggers, etc.
Media Relations = Push PR - Identifying a target audience and pitching them with story ideas SEO = Pull PR - Optimizing content to be found by journalists, bloggers and consumers
Search Reputation Management Doing it Right - eBay
Search Reputation Management Doing it Right - Dell
- Biggest complaint from journalists and bloggers – irrelevant pitches - Research targets, previous articles & blog posts - EdCals, Cision - for editorial calendars and journalists Technorati, blogrolls and sMM tools (Radian6) for influential bloggers Understand journalists needs: reliable, credible resource Understand blogger's needs: exclusive stories, compelling content for their readership