taking_your_analytics_data_-shuman_ghosemajumder.ppt
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taking_your_analytics_data_-shuman_ghosemajumder.ppt
- 1. Taking Your Analytics Data Beyond the Page View Pubcon, November 2008 Shuman Ghosemajumder Business Product Manager for Trust & Safety
- 4. Auto-tagging
- 10. Analysis
- 11. Advanced Segmentation : flexible grouping of customers
- 12. Advanced Segmentation : compare across segments
- 13. Custom Reporting : drag and drop user-defined reports
- 14. Trendalyzer Integration : multi-dimensional analyses Pages / Visit Bounce Rate Color: Goal Conversion Rate Size: Visits
- 18. Thank you!
Notas del editor
- Also: AdSense Trending, 10 metrics. Start Video (2 minutes) http://go/gademos > “AdSense / Analytics Integration Demo: Reporting” 1:17-2:01 2:02-3:23
- The ability to identify and analyse distinct user segment is a critical skill for any good marketer. Advanced Segmentation provides marketers with flexible methods to define arbitrary customer groups, and to compare them across all Analytics reports.
- Google Analytics will allow the comparison across multiple segments. Visually juxtaposing different segments facilitates quick derivation of business specific insights.
- Custom Reporting enables GA users to create tailor made reports with selected dimensions and metrics.
- Trendalyzer integration brings advanced data exploration and visualization to the Google Analytics platform. In the example above, there are 5 dimensions plotted: x-axis : pages / visit y-axis : bounce rate bubble color : goal conversion rate bubble size : visits time slider : provides range selection from July 1 st – July 31 st Numerous insights can be derived from the Trendalyzer graph of Analytics data above Insights Google (cpc ) is a great referrer which has sent high quality traffic to our website Users from Stumbleupon have grown over the month period of analysis, and that they have been spending more time on the site (as in # pages / visit), but they have not converted well Blogger brings in a lot of traffic, but this traffic tends to be low quality Call to Actions As marketers for GoogleStore.com, we may need to reallocate more of our advertising budget to CPC campaigns from Google We need to investigate why users from StumbleUpon have become more engaged with our site but have not converted well. Could it be that we don't have the right inventory to cater to these users? Blogger has sent us a lot of low quality traffic. We may want to reallocate our advertising budget away from this referrer.