1. HomeShop18
Samsung Galaxy SIII
Campaign
Social Media Partners:

2. Campaign Objective
 Leverage HomeShop18.com and Samsung Mobiles’ association via
Social Media
 Increase traction on Homeshop18.com
 Create plenty of buzz and outreach via Twitter

3. Campaign Result
7899 Entries 8871
Mentions
66422 Shares
15602 Impressions
10,60,582
11994 Fans Increase Total Outreach
1 Winner

4. What we did on Facebook?
• Asked users 5 questions, about SIII & Homeshop18.com
• & a reason on ‘Why They Deserved an SIII’
• Gave users 5 clues which lead to the Facebook Timeline or onto
the website
• The faster to answer & the wittiest reason to win was our Winner!

5. How we promoted the SIII

6. Interactions on
Facebook

7. Winner’s Entry on Facebook
Winner’s Name – Bhavyash Ag
Time – 20 seconds
Winner’s Reason to win–
“1. My pet's name is SAM.
2. A very grumpy uncle bought one off the store... need
to show him that e-shopping is cool too ;)
3. This would be my eighth product off HomeShop18...
Only this ones going to be FREE!!! :D”

8. Insights

9. What we achieved on Facebook?
Excitement amongst Fans, Followers & Audiences across digital
• 7,899 Entries with 66000+ viral Shares
• Addition of 10000+ fans on Facebook (Organic)
• 3000+ clicks on HomeShop18’s website via the Samsung Application
• Brands working together on social media is the new wave. #MindShift
• 2,00,000+ outreach on Facebook via Posts
• About 9,00,000+ viral outreach via the application

10. #S3FromHomeShop1
8
Twitter Campaign
Social Media Partners:

11. What we did on Twitter?
The Campaign was run over a period of 3 days & had 3 Tasks
Task 1 - Follow and RT
Task 2 - Tag a friend who you think deserves to win the S3

12. Campaign Flow
Task 3 – Share pictures of things you consider to be
lucky for you

13. Insights
Follower Increase
Total Buzz Created for
Total Buzz Created for
@Homeshop18
@Homeshop18
The World Wanted to
The World Wanted to
Win
Win

14. Trended for 3 days, across India
Started Trending in India and a
Started Trending in India and a
few other cities in less than
few other cities in less than
30minsof announcing the
30minsof announcing the
contest
contest

15. What got the Maximum RTs?
Received +2500 ReTweets
Received +2500 ReTweets

16. Online Sentiment

17. Total Outreach

18. Influencers Who Participated

19. How Popular was our Campaign?

20. What We Achieved via the
Campaign
• Buzz about Homeshop18.com & the campaign
• Addition of organic fans & followers
• 3000+ clicks on HomeShop18’s website via the Samsung Application on
Facebook
• About 20,00,000+ viral outreach via the campaign
• Successful implementation of social media associations, which we believe
is the future of social media success. #MindShift