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Mad Monk
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1. Define the Problem ,[object Object],[object Object],[object Object],[object Object],[object Object]
2. Developing an Approach to the Problem ,[object Object],[object Object],[object Object]
3. Formulating a Research Design ,[object Object],[object Object],[object Object],[object Object],[object Object]
4. Doing Field Work or Collecting Data ,[object Object],[object Object]
5. Preparing and Analyzing Data ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source of information
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source of information
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Pros and Cons of Secondary Data
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Primary Data
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Survey
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Personal Interview
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Telephone Survey
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mail Survey
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Internet Survey
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Qualitative Research
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Focus Group Interview
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Obervational Method
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Experiment
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Questionnaire
[object Object],[object Object],[object Object],[object Object],[object Object],Questionnaire ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Sample selection
Reported daily TV consumption in hours Low frequency alternatives Up to ½ ½ to 1 1 to 1½ 1½ to 2 2 to 2½ More than 2½ High Frequency alternatives Up to 2½ 2½ to 3 3 to 3½ 3½ to 4 4 to 4½ More than 4½ Schwarz et al. (1985)
Reported daily TV consumption in hours Low frequency alternatives % Up to ½ 7.4 ½ to 1 17.7 1 to 1½ 26.5 1½ to 2 14.7 2 to 2½ 17.7 More than 2½ 16.2 High Frequency alternatives % Up to 2½ 62.5 2½ to 3 23.4 3 to 3½ 7.8 3½ to 4 4.7 4 to 4½ 1.6 More than 4½ 0 Schwarz et al. (1985)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sample
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sampling
Summary ,[object Object],[object Object],[object Object]

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problem

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  • 22. Reported daily TV consumption in hours Low frequency alternatives Up to ½ ½ to 1 1 to 1½ 1½ to 2 2 to 2½ More than 2½ High Frequency alternatives Up to 2½ 2½ to 3 3 to 3½ 3½ to 4 4 to 4½ More than 4½ Schwarz et al. (1985)
  • 23. Reported daily TV consumption in hours Low frequency alternatives % Up to ½ 7.4 ½ to 1 17.7 1 to 1½ 26.5 1½ to 2 14.7 2 to 2½ 17.7 More than 2½ 16.2 High Frequency alternatives % Up to 2½ 62.5 2½ to 3 23.4 3 to 3½ 7.8 3½ to 4 4.7 4 to 4½ 1.6 More than 4½ 0 Schwarz et al. (1985)
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